How to maintain the aesthetics of the site with SEO?
It's no secret that Google prefer graphomania. The longer, more unique the text and the more it is adapted to the contextual query, the more search engines are supportive of your site. At the same time, modern trends in design speak about the extreme importance of the convenience of the website and the simplicity of the interface.
How to get all at once?
In fact, Google and Yandex have a lot of ranking factors. If you do not want to fill pages with a huge amount of text - make more pages in the index, add a company blog and take care of behavioral factors. But, of course, the texts are also needed. Let small, but, necessarily, unique and saturated with key queries on your subject.
For our clients, we develop websites that meet the conditions of SEO and at the same time look attractive. A simple and tasty design with a lot of visual content helps the user not to overload the perception of the text, and find exactly what he was looking for. Whether it is a description of the company's services, cases or useful publications.
Here are some tips to pay attention to if you are developing a new website:
1. Meta tags. The word is complex, but in fact it means a special kind of data (in text format) for search engines. There are three types of meta tags: Title - the page title. Description - description of the page. Keywords - keywords. For the user, this data is not displayed on the site, but the bots of search engines see it. In the future, after indexing in the search engines it is these data that are displayed in Google search. This data must be on your site if you plan to move in search engines.
2.The structure of the site pages. Google advises using a specific code structure. Surely you've heard something about "headlines" and "subheadings", displayed by tags h1, h2, h3 ... On each of your pages, in the code, the headings must be highlighted with such tags, and the number is in accordance with the hierarchy (the main one is h1, the most insignificant is h6). This is a hint for search engines on where to look for the meaning of text on a website and keywords. Also, plain text should be tagged with "p".
3. Site loading speed. It can be checked by writing in the search engine "Google page speed", and indicating the address of your site. Well, when the download speed of 90%. Very bad when below 80%. It depends on whether the images and code on the site are optimized. The higher the percentage - the greater the likelihood that Google will promote you to the top, rather than competitors.
4. Mobile version. And finally, the mobile version of the site - this is your main trump card in working with search engines. You must have a convenient mobile version of the site without bugs.
If you have not yet decided on a website or seo promotion, we will be happy to share our cases :)