HOW TO MAINTAIN THE SITE AESTHETICS WHEN SEO OPTIMIZED?
It's no secret that Google and Yandex prefer graphomaniacs. The longer, more unique the text and the more it is adapted to the contextual query, the more search engines favor your site. At the same time, modern design trends speak of the extreme importance of website usability and interface simplicity.
How to sit on two chairs?
In fact, Google and Yandex have many ranking factors. If you do not want to clog pages with a huge amount of text - make more pages in the index, add a company blog and take care of the behavioral factors. But, of course, texts are also needed. Let it be small, but, of course, unique and rich in key queries on your topic.
For our clients, we develop sites that meet the SEO conditions and at the same time look attractive. A simple and tasty design with a lot of visual content helps the user not to overload the perception with text and find exactly what he was looking for. Whether it's a description of company services, case studies, or useful publications.
Here are some tips to look out for if you're developing a new website:
1. Meta tags. The word is complex, but in essence it means a special kind of data (in text format) for search engines. There are three types of meta tags: Title - the title of the page. Description - the description of the page. Keywords - keywords. For the user, this data is not displayed on the site, but search engine bots can see it. In the future, after indexing in search engines, it is this data that is displayed in Google search. This data must be on your site if you plan to be promoted in search engines.
2. The structure of the pages of the site. Google advises to use a certain structure of the code. You've probably heard something about "headings" and "subheadings" displayed with the h1, h2, h3 tags ... On each of your pages, in the code, the headings must be highlighted with such tags, and the number in accordance with the hierarchy (main - h1, the most insignificant - h6). This is a hint for search engines about where to look for the meaning of the text on the site and keywords. Also, regular text should be highlighted with "p" tags.
3. Site loading speed. You can check it by writing "Google page speed" in a search engine, and specifying the address of your site. It's good when the download speed is from 90%. Very bad when below 80%. It depends on whether the images and code on the site are optimized. The higher the percentage, the more likely it is that Google will promote you rather than your competitors to the top.
4. Mobile version. And finally, the mobile version of the site is your main trump card when working with search engines. You should definitely have a convenient mobile version of the site without bugs.
If you have not yet decided on a website or SEO promotion, we will be happy to share our cases :)