How to maintain the aesthetics of the site during seo-optimization?
It's no secret that Google and Yandex prefer graphomaniacs. The longer, more unique the text and the more it is adapted to the contextual request, the more search engines favor your site. At the same time, modern design trends speak of the extreme importance of website usability and interface simplicity.
How to sit on two chairs?
In fact, Google and Yandex have many ranking factors. If you don't want to fill your pages with a huge amount of text - make more pages in the index, add a company blog and take care of behavioral factors. But, of course, texts are also needed. Let them be small, but, of course, unique and saturated with key queries on your topic.
For our clients, we develop websites that meet SEO conditions and look attractive at the same time. A simple and tasty design with a lot of visual content helps the user not to overload the perception with text and find exactly what he was looking for. Whether it is a description of the company's services, case studies or useful publications.
Here are some tips to keep in mind if you are developing a new website:
1. Meta tags. The word is complex, but in essence it means a special kind of data (in text format) for search engines. There are three types of meta tags: Title - page title. Description - description of the page. Keywords - keywords. For the user, this data is not displayed on the site, but search engine bots see it. In the future, after indexing in search engines, it is this data that is displayed in Google search. This data must be on your site if you plan to advance in search engines.
2. The structure of the site pages. Google advises to use a specific code structure. Surely you have heard something about "headings" and "subheadings" displayed by h1, h2, h3 tags... - h1, the most insignificant - h6). This is a hint for search engines about where to look for the meaning of the text on the site and keywords. Also, plain text should be marked with "p" tags.
3. Website loading speed. You can check it by writing "Google page speed" in the search engine and entering the address of your site. It's good when the download speed is from 90%. It's really bad when it's below 80%. It depends on whether the images and code on the site are optimized. The higher the percentage, the more likely it is that Google will move you to the top, and not competitors.
4. Mobile version. And finally, the mobile version of the site is your main trump card in working with search engines. You must have a convenient mobile version of the site without bugs.
If you have not decided on a website or SEO promotion yet, we will be happy to share our cases :)