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Frequently Asked Questions

FAQ about web development services

We understand that each client has unique needs, but we often receive similar questions about our web development, app development, and SEO services. To help you find the answers you need, we've compiled a list of frequently asked questions (FAQs).

WEB development
App development
SEO promotion
What is a landing page?

A landing page is a web page where all the traffic from advertising campaigns is directed to. Essentially, a landing page is a single-page website that is structured and designed with persuasive content to make a sale. It is created using marketing strategies to guarantee the best performance.

What is a business card website?

A business card website is a standard site that typically includes the following pages:
- Home
- About Us
- Services/products page
- Service/product subpages. Sometimes, a website may not have subpages and only have a list of services.
- Contact page

The primary goal of a business card site is to provide concise information about the company. However, these websites often do not rank high on Google search results.

What is an online store?

An online store is a website that displays a list of products and allows customers to make purchases through a shopping cart and payment system.

How do you link to the website?

To create a link to your website, you'll need to register a domain and purchase hosting. Next, you'll need to link them together in your hosting account. Once this is done, a functional link to your site will be created.

If you've purchased your domain and hosting from different providers, it's advisable to seek assistance from specialists.

What are hosting and domains?

Imagine that the website is a company on the Internet. Just as every business has a physical location and address, a website has a domain name (its address) and hosting (its physical location). The domain serves as the link that directs users to the website, while hosting provides the infrastructure where the website's data is stored and accessed.

How much does it cost to create a website/online store/landing page/application?

It depends :) When it comes to developing websites, the cost can vary significantly based on the specific requirements and preferences of the client. One client might need a one-page informational site with a simple design, while another might desire a complex e-commerce platform with extensive features. So, the cost of developing a website or application is highly influenced by individual project specifications and your preferences. Check out our page "Prices" to learn more about estimated prices per service or get in touch with our specialists to get a quote.

What is the difference between an online store and a catalog website?

The main distinction is that you can purchase goods directly on an online store website. It features a shopping cart, payment options and other related functions. This is not possible with a catalog website, although a catalog can include various items, such as services.

Which payment systems are best for online payments in Ukraine?

We recommend using LiqPay—it's straightforward, reliable and widely recognized by users. Some also prefer WayForPay or Portmone. If you have an online store and operate officially, be sure to connect Apple Pay and Google Pay.

Which payment systems are best for international payments?

The most convenient and popular services are PayPal, Fondy and Stripe. However, the choice can vary based on the specific website and platform, with payment systems often differing significantly from one country to another.

What are Google Ads?

When you search something on Google, the first 1-4 results you see are ads, marked with a label "advertisement". Google Ads also enable banner advertising on partner sites and the Google Display Network. This type of advertising is often referred to as "contextual advertising" because ads at the top of Google are based on the context of the search query, while banner ads appear on various media. For example, keywords used for contextual advertising might include "Buy a bag in California" or "Buy iPhone charger Texas", etc.

What is targeted advertising?

Targeted advertising means showing tailored ads to specific audiences based on factors like gender, age, interests, and more. The term "targeting" refers to this focused approach. Platforms like Facebook and Instagram use targeted advertising, where you select audiences based on what might interest them. For instance, if you sell car insurance, you can target people who frequently search for auto parts online.

How to connect and configure Google Analytics?

Connecting Google Analytics can be done in several ways. As a rule, you'll follow Google's prompts and add a small file to the hosting where your website is located. However, setting it up yourself, especially for an online store, can be complex and time-consuming. Therefore, it's often easier to ask specialists.

How can I set up email with my website's name at the end?

This type of email includes your domain name in the address. If your domain and hosting are with the same provider and they offer this feature, you can typically set it up yourself through your hosting account. However, keep in mind that using this method may not allow you to use services like Google Mail (Gmail) with your domain email.

For more flexibility, we recommend consulting specialists and setting up G Suite. You can find detailed instructions on how to do this in Google's documentation.

What is responsive design?

Responsive design adapts to various device screens, including mobile and tablet versions, displaying content optimally for each device. It is important to have a responsive design for the best UX experience.

What is a cross-browser layout?

Cross-browser layout ensures that the page is displayed correctly on various browsers like Google Chrome, Mozilla Firefox, Safari, Opera and Edge.

Why are our services priced so high?

Our prices reflect the quality and dedication we bring to each project. We prioritize custom solutions over templates, ensuring results that meet your business goals. With a proven track record of success with local and international clients and an extensive partnership network, our service delivers exceptional results.

Why our prices are low?

We are a young team with several years on the market that keeps growing. Therefore, we can offer lower prices than our competitors for many services at the moment. Hurry up to get the best price for your website!

What is a website template?

A website template is a pre-designed website that requires minimal changes, like colors, logos, or pictures. It comes with a layout and admin panel, so you just have to add your own content.

What is SEO?

Search Engine Optimization (in short, SEO) refers to the practice of optimizing websites to improve their ranking in search engine results pages. The goal of SEO is to drive organic traffic to a website by ensuring that it appears higher in search engine results for relevant queries. This involves optimizing various elements of a website, such as content, keywords, site structure and others to align with search engine algorithm requirements. The higher your website shows in search results, the more potential clients will see, visit it and convert.

How do you get your website to appear on Google and other search engines?

You can't directly create a website within Google or other search engines. Instead, you need to create your website on the internet using a domain and hosting. Afterwards, you can submit your website for indexing to Google. Simply put, you just "register" your website with these search engines so they can include it in their search results.

How to promote a website on Google?

There are two main methods:
- Google Ads: This involves advertising through Google's pay-per-click system. The cost per click varies depending on the keyword and is paid only after someone clicks the ad. This method is suitable for businesses having high competition in SEO but needing immediate sales. Setting up ads and selecting keywords requires expertise. Incorrect configurations can lead to poor results. That's why it's advisable to hire experienced professionals for this task.
- SEO: This method focuses on improving website visibility through unique content, strategic keywords, website optimization and other factors that enhance website indexing. Successful SEO requires a skilled professional preferably with experience in your particular niche.

How to promote a website or online store using SEO?

Promoting a website or online store through SEO requires expertise and proper SEO strategy. For most businesses, you'll need to rely on specialists and invest in professional promotion services.

How to promote a landing page?

You can promote a landing page using different marketing channels. The most popular methods are:
- SEO: By ensuring the landing page is optimized with relevant keywords and content, you can improve its visibility on search engines and rank higher.
- Paid advertising: Use platforms like Google Ads or social media ads to drive targeted traffic to your landing page.
- Email marketing: Include the landing page link in email campaigns to subscribers, directing them to the page for specific offers or content.

What is website traffic and where can you check it?

Website traffic refers to the number of clicks your website receives. You can monitor traffic data using tools like Google Analytics or Google Search Console. We can connect both tools to your website.

What's the difference between organic, ad and referral traffic?

The main difference is the origin of the traffic:
- Advertising traffic comes from visits to your site through advertisements you've placed;
- Organic traffic includes visits from unpaid sources, for example, when people find your website through a Google search;
- Referral traffic comes from links on other websites that lead to your website (for example, referrals from media publications featuring native advertising).

These are the main types of website traffic, each with its own source and purpose.

How long does it take for a website to reach the top of Google?

It depends largely on the demand and competitiveness of the specific keyword you want to rank for, as well as some other factors like competition in your niche, your domain authority, etc.
Before initiating any efforts, we conduct a thorough analysis of keywords, classifying them into three categories:
- Low-frequency: One such keyword might generate up to 10 clicks per month. It can take from 1 to 3 months to rank for such a keyword.
- Medium-frequency: These keywords typically take 2 to 6 months to rank and can generate around 100 clicks per month.
- High-frequency: These competitive keywords require more time, around 5 months, and can yield up to 1000 clicks per month.
In summary, the competitiveness of the niche and selected keywords directly influences the time required to achieve top rankings.

How much do Google ads cost?

In Google Ads, you pay based on clicks. This means you're charged using the formula 'Average Cost Per Click' multiplied by the 'Number of Clicks'.
You can read more about how to calculate the budget for advertising in our blog.

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