Automated AI competitor analysis in real time
Automatically scans competitors and shows where your products are more expensive/cheaper or less informative. It is a tool for promptly adjusting your sales strategy. The system collects data on prices, product descriptions, promotions, and competitors' assortments, analyses them, and generates recommendations for optimisation. Instant notifications of critical changes in the market for quick response.
In the highly competitive e-commerce market, business success largely depends on the ability to quickly adapt to market changes and competitors' actions. According to research, companies that regularly conduct competitor analysis demonstrate 30-40% higher profitability compared to those that ignore this aspect. However, traditional competitor monitoring requires significant time and human resources, and the data obtained quickly becomes outdated.
Our Competitor Analysis service implements an automated system that scans competitors' websites, marketplaces, and price aggregators in real time, collects data on assortment, prices, product descriptions, and promotions, and compares it to your performance. The system not only collects data but also analyses it, identifying discrepancies and opportunities to optimise your sales strategy.
Technologically, the solution is based on advanced tools:
- SerpAPI - a technology for collecting data from search engines and analysing visibility in the online space
- Web scraping - a method of automated data collection from competitors' websites
- GPT - artificial intelligence for analysing text descriptions and identifying semantic differences
How the system works:
- Automatic crawling of competitors' websites and marketplaces to collect data
- Comparison of products based on articles, names, features, and images
- Comparative analysis of prices, descriptions, availability, delivery terms and promotional offers
- Identify discrepancies and make recommendations for optimisation
- Provide analytical reports and notifications about critical changes in the market
The system automatically identifies where your products are more expensive or cheaper than similar items from competitors, where descriptions are less informative, which products are in demand among competitors but not in your range, and what promotional mechanisms competitors use.
The service is ideal for:
- Online stores with a wide range of products
- Marketplaces that compete for sellers and buyers
- Manufacturers that sell products through various channels
- Retailers with an online presence
- Dropshipping businesses that need competitive prices
Key benefits of automated competitor analysis
Implementation of automated competitor analysis provides your business with significant competitive advantages:
Optimisation of pricing policy. The system identifies products for which your prices are uncompetitive, as well as items where margins can be increased without losing competitiveness. According to our clients, competent price adjustment based on automatic analysis increases profitability by 15-25%.
Identification of gaps in the assortment. The algorithm analyses which products are offered by competitors but not in your assortment, ranking them by popularity and potential profitability. This helps you make informed decisions about expanding your product range.
Improving product descriptions. The system compares the information content and completeness of your product descriptions with similar items from competitors, identifying key advantages that should be emphasised and shortcomings that need to be addressed. This increases conversion and reduces the number of returns.
Monitoring of promotions and special offers. The solution monitors all marketing activities of competitors: discounts, gifts, loyalty programmes, and special delivery conditions. This allows you to respond in a timely manner and develop more attractive offers for customers.
Quick response to market changes. The system sends instant notifications about critical changes: significant price reductions by competitors, new products, and the launch of large-scale promotions. This allows you to quickly adapt your strategy and stay ahead of the competition.
Save resources on manual monitoring. Automating the process of competitor analysis frees your employees from routine work, allowing them to focus on strategic tasks. According to our estimates, this saves 40-60 hours of analyst work per week.
According to our clients, the implementation of an automated competitor analysis system can increase business profitability by 20-30% in the first 3-6 months and provide a permanent competitive advantage in the market.
Why choose digiants.agency to implement competitor analysis
The digiants.agency team combines technical expertise in AI solution development with a deep understanding of the e-commerce market. Our approach to automated competitor analysis has the following advantages:
Individual customisation for your niche. We do not use one-size-fits-all solutions. The system is customised to the specifics of your industry, taking into account the characteristics of your products, pricing policy and competitive environment. We define a unique set of parameters for analysis for each client.
Legality and ethics. Our solution uses only publicly available data and complies with all legal and ethical standards for collecting information. We do not use methods that may violate the rules of competitors' websites or harm their functioning.
Deep integration with your systems. Our solution seamlessly integrates with your CMS, ERP or product management system, ensuring that recommendations (price changes, description updates) are automatically implemented upon your approval.
Analysing not only prices but also strategies. Unlike most price monitoring systems, ours analyses the whole picture: it doesn't just compare prices, but identifies strategic patterns in competitors' actions, predicting their future steps.
Continuous development of the system. We regularly update algorithms, add new features, and adapt the system to changes in the market and in the algorithms of competitors' websites. This guarantees the stability of the solution in the long term.
Proven efficiency. Our clients record an increase in profitability of 25-35% during the first months of using the system. The average project payback period is 2-3 months.
Are you ready to get a complete picture of the competitive environment and turn it into concrete actions to grow your business? Contact us for a demonstration of the system's capabilities using your real-life competitors. We offer free testing for 7 days so that you can evaluate the quality of the analysis and the potential impact on your business.
