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Marketing

What you need to know before creating a website? - basics

Working with something completely new takes time, patience and some practice. This is especially true for websites, where there are a number of small issues that need to be kept in mind when developing a new site. Here's what you need to know before creating a website.

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Of course, a simple solution is to hire an employee who will be responsible for the entire technical part of the company's website, but not everyone can afford it because of the cost.

And I'm not even talking about what exactly a hired worker should make a website for you. He or she will only need to manage it.

If you are starting a business and are already thinking about building a website, there are a few important things to know before you outsource it.

Such knowledge will help you save your time and the time of the developer, which will lead to a decrease in the final cost of the project. Moreover, the developer will have a completely different conversation with you than with a client who knows absolutely nothing.

What you need to know before creating a website?

Here are 5 basic principles.

1. Domain and hosting - pitfalls

Choosing a suitable domain name is not a problem, but choosing a place to register it and a hosting where the site will "live" is much more difficult.

Why?

A simple example. At the very beginning, you choose a domain name, and then you come across a great offer "domain for one zloty" or "free domain for the first year." You are a beginner entrepreneur, so every penny counts.

You buy such a domain, for example, with the ".pl" suffix, but here a trap awaits you.

What is it?

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I'll explain everything now.

After you've bought your domain, it's time to decide on hosting. Again, on the first pages you will get hosting offers worth around £70 - £100 per year. Here's another trap waiting for you.

Which one?

In 99% of the cases, a domain that cost PLN or was just free will cost more than £100 next year (usually you buy entitlement to a domain for a year, especially if it costs little or nothing).

If you pay for a domain on sites where ".pl" domains cost around £30-£40, in subsequent years they will cost just as little, and you won't be dragging on with further expenses.

This is not the rule in the case of hosting, but many companies do exactly the same as with domains - they underestimate the price of the first year, to then inflate the price for subsequent periods.

Of course, it is possible to change hosting and give up the domain, but sometimes these steps are so complicated that usually the owners give up and pay unreasonable amounts for subsequent years, because no other adjective cannot be used in case hosting costs PLN 100 in the first year and PLN 500 in the next year with t with the same parameters.

Here we move on to further problems and pitfalls of cheap hosting. Unfortunately, 90% of cheap hosting is shared hosting.

What does that mean?

Same as shared accommodation. If one of the tenants is cheating, the opinion of the tenants will be the same, despite the fact that you did nothing.

What am I getting at?

Shared hosting is an inexpensive alternative that works well for blogs, hobby sites, etc.

At the site, promoting your business, there must be its own place and its own IP address, which in the case of shared hosting is also distributed among all "tenants".

At the end of this paragraph, I still want to mention the SSL certificate. There are many types of them, as well as prices.

If you are not the owner of a huge online store or corporation, you do not need the most expensive ones. Even the free Let's Encrypt, which often has better test results than paid ones, will do.

2. Content Management System, or CMS

After you have registered a domain and chosen hosting, which I assume you have done yourself, since it makes sense to be the full owner of the domain (if the developer does this for you, then he and will be the owner; legally, he can do almost anything he wants with such a domain and hosting), it's time to choose a content management system.

In short, a content management system is a tool for updating your site, that is, changing text, images, certain settings, and so on.

For the most part, you will be offered the most popular CMS, namely WordPress. However, sometimes companies offer niche CMS or their own solutions. While in-house solutions have their advantages and disadvantages, niche solutions are best avoided.

Why would WordPress be a good solution?

It is the most popular CMS in the world. It has countless plugins and add-ons that extend its functionality.

Its popularity is also a downside, because anyone can create a WordPress plugin, but not everyone knows how to secure it properly. Which, of course, creates holes through which such a site can be infected.

If the company you invite to create a site offers you its own solution, i.e. own CMS, then in most cases you will not have to worry about security.

The disadvantages of such a solution are, of course, limited opportunities for further development of the site and the cost of their implementation.

3. Basic outline of design and functionality

What do you need to know before creating a website? Of course, you need to have a general plan and a description of non-standard features.

You can't just write to a website development company and say: "Good morning, how much is the site?". After all, you don't go to a car dealership and ask, "Good morning, how much does a car cost?".

You should have a plan and a description of its functions.

The more the information you provide to the developer in advance, the better he or she will appreciate the complexity and time required to create the site of your dreams. One that meets all your needs, and I'm assuming you have specific requirements.

4.Google Analytics

If you're serious about your site, you need to know who's visiting it and how much.

Google Analytics is a powerful tool for analyzing data from your site.

I've already covered how this works in a previous post on Google Analytics basics that I invite you to read.

5. Photos on your site

Here it will be brief.

In 90% of cases, sites take a very long time to load because someone has added huge photos to them, which often weigh from a few to a dozen megabytes each.

If you want to use your own photos or large images from the Internet, it is recommended that you first optimize them, i.e. scale down accordingly with a helpful tool called TinyPNG.

Google's PageSpeed ​​Insights tool will tell you if there are problems with photos on your site.

If you don't have your own images, you'll have to use images from the web.

How do you find them?

Here are 22 sites with free images.

In this regard, what you need to know before creating a web website?

I've only listed 5 things you need to know if you decide to start a website, but unfortunately there are many more.

Therefore, I invite you to read our other posts on topic of websites to learn about other aspects of them.

If you already have some experience, what advice would you give to newbies if they asked you what they need to know before creating a website?

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Share them with us in the comments section.

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