What is voice search optimization and why is it important?
It doesn't matter on a smartphone, tablet, computer or speaker - voice search is gaining more and more popularity and taking an increasing share of search traffic. In a few years, every business on the Internet will face voice search. Despite the fact that there is currently no current CIS market research on this topic, we can look into the future, to US business and understand what awaits us. In 2019, according to research: 58% of users do a voice search at least once a month. 27% - conversion of impressions into clicks. 95% - English voice search accuracy. Moreover, in most voice assistants, the issuance is limited to 3-5 links, instead of the usual 10 in search engines. And from the column you will hear only one option. And no ads.
IF YOU ARE ALREADY THINKING ABOUT THE FUTURE - WE SHARE THE MAIN STEPS IN OPTIMIZATION FOR VOICE SEARCH:
- Maps and aggregators. Register and add your company to Google, Yandex and Apple maps - this is where voice search engines receive data in the first place.
(And, for example, Amazon's Alexa voice assistant generally uses the Yelp aggregator). - Website speed. Speed up your website. Every year Google says the same thing - make your site fast. Now voice search optimization speaks about it.
- Mobile version of the site. Make the correct mobile version of the site. The mobile first rule is already in effect. Every year the role of the mobile version of the site becomes more and more important.
- FAQ section. Make sure that your site has a Questions and Answers (FAQ) section. It is he who is most likely to respond to the user's voice request.
- Focus on questions. Collect low-frequency queries starting with “How..?”, “Where..?”, “Where..?” and act - use these queries and keywords on your site.
- Structure the data on the site. This refers to a special html markup, which is also used in classic SEO. For this, it is better to turn to specialists.
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