How to increase the time spent by users on your site?
Every website owner wants visitors to spend as much time on the site as possible. However, no one can be stopped by force. There are many steps that must be taken in order for visitors to find the site valuable. Only in this case, you can expect more interest in the site. How do you achieve this? There is no obvious formula. However, there are some universal tips that will increase the likelihood that visitors will want to stay longer on your site in any case. Find out what you can do about it. Below you will find eight helpful tips.
Tips on how to increase the time users spend on the site
1. Ensure page speed.
If you are thinking about how to increase the time users stay on your site, you at the same time, you should also take care of reducing the loading time of the site.
Think about it - who (especially in our time) there is a desire to load pages for a long time? We don't want to wait for images, scripts, and other elements to load, which can significantly increase load times. This is normal.
There are a number of tools for measuring page load. These include:
- PageSpeed Insights (soon to be integrated with mobile compatibility testing)
- Pingdom Website Speed Test
They all give a lot of hints about what needs to be improved. However, note that not all aspects are worth improving by force. Sometimes the tools can point out some nuances, the optimization of which can bring more problems than good. If you want to make changes yourself, do so with care. Otherwise, you should contact the experts.
2. Use proper internal linking
users to the right places. What does this mean?
If you mention your archive text in a blog post, link to it. Thus, you allow the visitor to easily navigate to the mentioned text without having to search for it in a search engine. helps keep users on your site.
3. Suggest Other Posts
It's very common to see sections below blog posts such as "We also recommend", "You might like it", "Must read", etc. They are posted for a reason.Their goal is to suggest similar posts to users, for example, based on common tags or categories.
The goal is clear - to force visitors to read other texts on related topics.
How do you implement this functionality? If you have a WordPress site, then this task is easy for you. There are so many plugins related to so-called "related posts" that there are plenty to choose from. I can definitely recommend Related Posts for WordPress and Yuzo Related Posts.
However, I wouldn't be me, if I didn't mention that in many cases the best solution would be to use a special simple script. Sometimes plugins can offer too many options, most of which are not used anyway.
4. Make appearance attractive.
Appearance is very important. This principle applies to many aspects of our lives. This is no different from websites where layout also matters.
How to increase the time users stay on the page with graphics? The main thing is to use it wisely. Try to adhere to the following rules:
- use suggestive graphics (for example, flat design) so that it create the right message for your site
- carefully consider typography (legible fonts large enough, enough space between lines and blocks of text)
- properly plan space and separate elements from each other, drawing users' attention to the most important points
- avoid unnecessary elements
All this makes the site visually appealing and not off-putting, thereby encouraging people to stay longer.
5. Provide thoughtful navigation
This point somewhat follows from the previous one.
Proper space planning on websites is a must. Each element placed on the page should be well thought out. They cannot be inserted without a predetermined purpose.
This applies primarily to navigation. After all, users need to perform various actions on your site - in most cases, this will be done through the menu. Your goal is to organize the navigation bar in a way that is, above all, intuitive. This also applies to other navigation elements such as sidebars, buttons, mobile menus, etc.
The intuitiveness of the above elements is primarily affected by:
- accompanying texts/labels
- ease of use
Navigation is the key to keeping users on your site longer.
6. Set up a search engine
If your site has many subpages, then implementing a search engine is a good idea. It allows users to find the content they are interested in - it goes without saying.
However, remember that search capabilities alone not enough. Some sites require advanced search capabilities. Therefore, if your site is so extensive that it makes sense to introduce, for example, filtering, consider this solution. This will help your visitors narrow down their search so they get more relevant results.
7. Engage Users
Engagement is what makes social media successful. Users exchange all sorts of interactions with each other that make us "draw" into one portal or another.
How increase the length of time users spend on a page with engagement? using the same mechanism. The Internet is not a static place where we just read. If you want to attract visitors, offer them various interactive elements.
These include, for example, newsletters, call-to-action buttons, the aforementioned search engine, forms - just anything that requires the user to click or type, that is, to take an action.
The language in which you address your audience is also important. But more on that below.
8. Use Profit Language
I mentioned in one of the previous paragraphs that engagement is key. It can also be invoked with the correct phrases appropriate for the situation.
Examples are phrases such as:
- "click here to download price list"
- "Scroll to see our offer"
- "Try our service for free"
- "login and get your voucher"
All of the above phrases convince the user to take a certain action. They also refer to the benefits that the user can receive by taking advantage of your offer, for example. This is the essence - if someone is looking for a solution to his problem, then you provide him with the tools to do this.
How to increase the time spent by users on the site? - in conclusion
As you can see, there are many ways to increase the time users stay on your site. If you run your own site, then user retention should be your priority.
However, remember that nothing follows do by force. You can't do anything offensive. The most important thing is whether the site will be useful to your audience. If so, then you have every chance of success, which I wish you with all my heart.