SEO
Switching from HTTP to HTTPS - checklist
Google told us a long time ago that you should start using HTTPS as it will become a significant ranking factor over time. Therefore, the transition from HTTP to HTTPS has been undertaken by many websites, not only for security reasons, but also to improve their ranking in search engine results. While Google has provided a list of what to do when migrating from HTTP to HTTPS, the reality is that in many cases some steps are not done correctly or are simply skipped.
In this regard, when the transition from HTTP to HTTPS is carried out incorrectly, the site may be thrown out of the index altogether or simply start indexing from scratch, which is also not profitable.
That's why we've put together a three-part checklist with all (hopefully) tasks you need to complete before, during, and after the transition from HTTP to HTTPS.
HTTP to HTTPS Transition - Website Preparation
| Item | Task | Example | Where |
|---|---|---|---|
| 1 | SSL Certificate Setup | Purchase, configure and test a TLS certificate using SHA-2 for SSL. | On the server (it's worth asking your web host if they will do it for you) |
| 2 | Register your domain in Google Search Console | Register HTTP domains in Google Search Console and HTTPS, including versions with and without "www". If you have subdomains, duplicate them and set them to HTTPS version. | Google Search Console |
| 3 | Position Control | Start tracking your site's position in search engines for both versions of the domain (HTTP and HTTPS). | Position tracking tool |
| 4 | Highest page ranks and profitable keywords | Identify your top subsites that rank high and don't forget about valuable keywords. Focus on checking them and checking frequently. | Google Search Google Analytics |
| 5 | Current site indexing | Check how many subpages of your site are indexed in search engines. Write down the current structure of your site. | Crawling tool like Screaming Frog |
| 6 | Install new version of HTTPS, update internal links | Install new version of site to make changes, test and update sites. Remember that now every external and internal link must start with HTTPS. This applies to all images, scripts, CSS files, PDF files, etc. | Site Code |
| 7 | HTTPS canonical URL | Update canonical URLs, including absolute URLs, using HTTPS in the site code. | Site Code |
| 8 | Check Different Address Versions | Check that site redirects (www, without www, slash and without slash) are also reflected in the HTTPS version of the site, as and in old HTTP. | Site Code |
| 9 | Preparing redirects | Prepare all redirects and test 301 rules from HTTP address to HTTPS address. | Server |
| 10 | Generate a new XML sitemap | Generate a new XML sitemap with URLs containing HTTPS that you submit to Google Search Console after your site is up rescheduled. | Generator map XML |
| 11 | Prepare the robots.txt | Prepare the robots.txt file that will be uploaded to the HTTPS version after the site is live . Duplicate all directives, remembering to change to HTTPS if necessary. | robots.txt |
| 12 | Preparing changes to online campaigns | Change URL in all active campaigns from HTTP to HTTPS. | Campaign Platforms |
| 13 | Disavow Configuration | Check if you have ever filed a pull request. You must correct and resubmit them, taking into account the new HTTPS addresses in your Google Search Console profile. | Google Search Console |
| 14 | Geolocation Configuration | too), make sure you geolocalize again it in HTTPS. | Google Search Console |
| 15 | URL parameters configuration | If URL parameters are supported by Google Search Console, duplicate everything and reconfigure in the HTTPS version of the site profile. | Google Search Console |
| 16 | Prepare your CDN configuration | that your service provider will be able to properly support HTTPS and the SSL version - your domain certificate after you complete the transition from HTTP to HTTP. | CDN Service Provider |
| 17 | Update social media and existing ads | Make sure everything advertising codes and addresses of social networking sites that you enter lead to to the HTTPS version of the site. | Advertising & Social Media |
| 18 | Analysis Tool Configuration | Make sure the existing analysis tool configuration will also monitor traffic from the new HTTPS address. | Website Analysis Platforms |
HTTP to HTTPS Switching - Implementing HTTPS
Here we will slightly change the "when" information table. It is useful to write down the exact date for yourself, as this will help you find possible errors. When
HTTP to HTTPS Migration - Post Implementation Checklist
| Item | Task | For example | Where | When |
|---|---|---|---|---|
| 1 | Checking HTTPS site indexing level | Use crawling tool to check that all HTTPS addresses are available, properly bound, and that there are no errors anywhere, i.e. 404 errors, canonical errors, etc. | Crawl tool like Screaming Frog | Data |
| 2 | New HTTPS redirect validation | Check all 301 redirect rules for HTTP to HTTPS, www to without www and with a slash and without a slash. The correct transition from HTTP to HTTPS largely depends on the correct 301 redirect. | Site Code | Data |
| 3 | XML Sitemap | Recheck the XML sitemap (in terms of URLs) and submit it for indexing in Google Search Console. | Google Search Console | Data |
| 4 | Официальное подтверждение внешних ссылок | Проверьте все свои внешние ссылки и убедитесь, что они содержат новый адрес HTTPS. | Social networks, affiliate sites, advertising | Data |
| 5 | Positions of HTTPS pages and traffic generated by them | Track HTTP and HTTPS website versions , check for traffic drops, as this may be caused by a failed transition from HTTP to HTTPS. | Monitoring and position analysis tools | Data |
| 6 | Indexing monitoring | Visit Google Search Console daily and look for errors in all versions of your site HTTP, HTTPS www, without www, etc. | Google Search Console | Data |
| 7 | Checking the robots.txt file | Double-check that all robots.txt directives are correct in the HTTPS version of the domain. | robots.txt | Data |
HTTP to HTTPS Transition - Summary
With our checklist, I hope your HTTP to HTTPS transition goes smoothly without what -Either problems or drop in search engine rankings.
If any important sub-item is missing, don't be afraid to write an appropriate comment.
We wish you a successful transition from HTTP to HTTPS!
