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We have developed an online food and grocery store for an Israeli offline store. In this case study, we will describe the process of developing the online food store.
Our client is a grocery store in Israel. The main product is high-quality meat, and they also sell shelf goods, cheeses, ready-made meals, and other related products. The client's goal was to enable online food ordering by developing an online food and beverage store.
Initially, the clients wanted to develop an online store on the Magento platform. However, upon a detailed examination of the terms of reference, we found that the necessary functionality was not included in the platform, which meant it would require customization.
The main difficulty was that most of the goods needed to be weighed, with prices set in various increments (50/100/250/1000 grams). Additionally, there were different types of goods, some with a fixed weight and others measured in units (pieces). Moreover, there had to be a large number of connections between products, categories, subcategories, and recipes.
After calculating the project costs, it turned out that writing a website from scratch on a framework would be cheaper and more efficient than customizing Magento.
Out of the suggested frameworks, the client chose Laravel.
The design and layout included a large number of unique pages (about 32), along with information blocks and pop-ups to guide users on how to use the online store. Many interactive elements and UX solutions were added to make the user experience as familiar and convenient as possible.
Due to the large number of background elements, adapting the design for different devices became more complex. It was also important to handle the layout carefully and check the text format to ensure everything was displayed from right to left, as the language of the online store is Hebrew.
Color palette and typography
Due to the extensive functionality and numerous improvements throughout the project, the development process lasted six months. During this time, we continuously added, removed, and completed originally unplanned features. This iterative process extended the timeline until release, but ultimately, the website operated as the client desired.
SERVICES: development
ADMIN PANEL: Laravel
MOBILE VERSION: responsive
DATE: 24 weeks
BUDGET: $ 6400
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