SEO promotion of Bestleasing car leasing website

Main goals of optimization:

Obtaining new investments and projects for the construction of alternative energy sources. Involvement of contractors for construction work.

Initial site analysis

During the niche analysis, we came to the understanding that the number of potential users is not so large, and the competition is high. Because attracting investments for the construction of energy complexes is large. Also, when determining targeting, we selected countries with the maximum potential for solar, thermal and other energy sources. But we understood that attracting even a few users to the site would potentially allow the customer to get a big contract.

During the first coordinations, we identified:

• portrait of a potential user
• expansion of landing pages and business
• stages of work and budgets
• fixed initial indicators
• set KPI by which we will measure the result and control dots

Beginning:

• Semantic core (queries) in tracking: 288 queries (US)
• Targeting: Europe, USA, several Asian countries
• High traffic potential: 15 pages
• Traffic potential: 37590 clicks per month (according to Adwords)

Site position on start:

• (The table shows the position of the site in the TOP100 of the Google search engine results. Positions were taken through a specialized service based on the semantic core in the promotion, for example, TOP1 indicates that the site at the start had 0 out of 288 key queries on the first search positions).

The potential of the main traffic is small, but given the specifics of the search from potential customers, later we made several cardinal decisions that affected the coverage.

Building a growth strategy

We collected a semantic core for different countries. The main goal would be to find common ground and bring the site to the TOP in a number of regions. Strategy planning proceeded from a constant increase in the number of landing pages for user requests and an increase in the content and technical quality of the site. Thus, we were able to achieve the results and gain a foothold in the niche as one of the leaders.

Stages of promotion work:

• Formation of content landing pages;
• Distribution of key queries throughout the site;
• On-site , On-page optimization;
• Improve page crawl and indexing performance;
• Continuous speed and mobile usability analysis;
• Low-frequency query coverage;
• Formation of useful blocks (Frequently asked questions, internal navigation);
• Reworking the convenience of the site and simplifying the application forms;
• Analysis of user behavior on the pages.

SEO Promotion Results

Now we want to show the results we have achieved, but this is not the final. We can do more, the client is constantly signing new partnership agreements, which makes it possible to further expand by car brands, increase the volume of destinations, not only for cars, but also for other vehicles, and bring the results to TOP1. During the optimization of the site, results are visible on priority pages for business, the number of users has increased 15 times in a year. Now, in addition to expanding the structure, work has begun on the formation of useful content for the blog and the coverage of user information requests.

• Semantic core (queries) in tracking: 288 queries (US)
• Targeting: Europe, USA, some Asian countries
• High traffic potential: 15 pages
• Traffic potential: 37,590 clicks per month (according to Adwords)

Total position growth:

Change positions for key queries:

• Frequency - number of searches in month
• Position at the start - during the initial analysis of positions
• Position now - after our work
• High-frequency queries for this niche are shown, mid- and low-frequency queries of these directions have higher positions.

GA Tool 08.2022 - 09.2022:

GSC Tool 08.2022 - 09.2022: