Optimization from scratch, formation of important pages and navigation to get a quality audience.
Obtaining new investments and projects for the construction of alternative energy sources. Involvement of contractors for construction work.
During the niche analysis, we came to the understanding that the number of potential users is not so large, and the competition is high. Because attracting investments for the construction of energy complexes is large. Also, when determining targeting, we selected countries with the maximum potential for solar, thermal and other energy sources. But we understood that attracting even a few users to the site would potentially allow the customer to get a big contract.
During the first coordinations, we identified:
|TOP at start||Number of requests||% of requests in TOP|
|Not in TOP100||266||92.36|
The potential of the main traffic is small, but given the specifics of the search from potential customers, later we made several cardinal decisions that affected the coverage.
We collected a semantic core for different countries. The main goal would be to find common ground and bring the site to the TOP in a number of regions. Strategy planning proceeded from a constant increase in the number of landing pages for user requests and an increase in the content and technical quality of the site. Thus, we were able to achieve the results and gain a foothold in the niche as one of the leaders.
Now we want to show the results we have achieved, but this is not the final. We can do more, the client is constantly signing new partnership agreements, which makes it possible to further expand by car brands, increase the volume of destinations, not only for cars, but also for other vehicles, and bring the results to TOP1. During the optimization of the site, results are visible on priority pages for business, the number of users has increased 15 times in a year. Now, in addition to expanding the structure, work has begun on the formation of useful content for the blog and the coverage of user information requests.
|TOP at the moment||Number of requests (was)||% of requests in the TOP (was)||Number -number of requests (became)||% of requests in the TOP (became)|
|TOP 30||5||1.74||181||62, 85|
|Not in the TOP100||266||92.36||61||21,18|
|Search query||Start position||Position now||Frequency|
|wind farm investment opportunities||60||1||20|
|invest in biomass||25||2||280|
|invest in solar farms||>100||3||110|
|funding for solar power projects||>100||4||140|
|waste to energy finance||>100||5||320|
|waste to energy financing project||>100||6||30|
|investment in solar farms||>100||6||260|
|invest in solar farms||>100||7||260|
|solar power invest||>100||9||140|
GA Tool 08.2022 - 09.2022:
GSC Tool 08.2022 - 09.2022:
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