SEO promotion of the site of Korean cosmetics Beauty Chic

Main goals:

After the development of the site, the client contacted us for a recommendation to promote the site in Google search results, reaching users in Ukraine. It was important to increase the number of visitors and recognition of the site, to take a good position in the TOP of the search results among the large aggregators of Korean cosmetics.

Initial site analysis

Having previously worked with cosmetics sites, we analyzed the current state of the site after development, the main structure and reach of users in organic search results. Competition in this niche is high, but the optimization of most sites is weak, which allowed us to build the right strategy and start improving the site for user requests and the search engine.

In the first stages of work:

• We checked the technical parameters of the site, made initial edits after creation;
• Compiled a list of the main brands and categories that will be promoted in the first place;
• Collected the semantic core of highlighted sections;
• Received initial traffic and position metrics, set up analytics tools;

Initial metrics:

• Semantic core (queries) in tracking: 2443 queries
• High traffic potential: 212 pages
• Traffic potential: 165,090 clicks per month (according to Adwords)

Site positions at start:

• (The table shows the site's position in the TOP100 of the Google search engine ... Positions were taken through a specialized service based on the semantic core in promotion, for example TOP1 indicates that the site at the start had 0 out of 2443 key queries on the first position).

The potential of the main traffic is small, but given the specifics of searching for cosmetics from potential customers, later they made several cardinal decisions that affected the reach.

Building a growth strategy

Having complete information on the collected semantic core and the current state of the site, a long-term strategy for the development and gradual improvement of the site's position, the usefulness of the resource for compared to competitors.

Stages of promotion work:

• Filling the site with useful content;
• Optimization of all filtering parameters to cover low-frequency queries;
• Expanding the information structure to cover;
• Improving crawling and indexing of pages;
• Recommendations for increasing the loading speed and optimizing the mobile version of the site;
• Development of product brand pages;
• Development of product cards to cover requests;
• Formation of useful blocks (Frequently asked questions, internal navigation, regional offices).

SEO promotion results

The planned work strategy was implemented as soon as possible, the site's indicators are growing every month. All work allowed us to get not only new customers and loyal customers, but also increased the store's recognition. The promotion of the online store of Korean cosmetics Beauty Chic allowed us to once again be convinced of the correct structure of work and the results in this area.

• Semantic core (requests) in tracking: 2443 requests
• High traffic potential: 212 pages
• Traffic potential: 165,090 clicks per month (according to Adwords)

Overall position growth :

Changing positions by key queries:

• Frequency - the number of searches per month
• Position at the start - during the initial analysis of positions
• Position now - after our work

Site visits in March: