Website promotion after launch. An increase in the position of an online cosmetics store in the search results and an increase in sales in Ukraine.
After the development of the site, the client contacted us for a recommendation to promote the site in Google search results, reaching users in Ukraine. It was important to increase the number of visitors and recognition of the site, to take a good position in the TOP of the search results among the large aggregators of Korean cosmetics.
Having previously worked with cosmetics sites, we analyzed the current state of the site after development, the main structure and reach of users in organic search results. Competition in this niche is high, but the optimization of most sites is weak, which allowed us to build the right strategy and start improving the site for user requests and the search engine.
In the first stages of work:
|TOP at mom start cent||Number of requests||% of requests in TOP|
|Not in TOP100||1972||80.72|
The potential of the main traffic is small, but given the specifics of searching for cosmetics from potential customers, later they made several cardinal decisions that affected the reach.
Having complete information on the collected semantic core and the current state of the site, a long-term strategy for the development and gradual improvement of the site's position, the usefulness of the resource for compared to competitors.
The planned work strategy was implemented as soon as possible, the site's indicators are growing every month. All work allowed us to get not only new customers and loyal customers, but also increased the store's recognition. The promotion of the online store of Korean cosmetics Beauty Chic allowed us to once again be convinced of the correct structure of work and the results in this area.
|TOP at the moment||Number of requests (was)||% of requests to the TOP (has been)||Number of requests (has become)||% of requests to the TOP (has become)|
|Not in TOP100||1972||80.72||109||4.46|
|Search query||Start position||Position now||Frequency|
|Korean cosmetics set||> 100||1||210|
|Korean foundation||> 100||3||320|
|lador shampoo||> 100||4||720|
|Korean hair cosmetics||> 100||5||480|
|plasters for acne||> 100||6||260|
|foam for washing Korea||> 100||6||390|
|Korea eye patches||> 100||8||390|
|cp1 shampoo||> 100||9||320|
|Google search console clicks||833||7653|
|Google search console impressions||43040||473521|
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