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Optimization of an online cosmetics store

SEO promotion of the site of Korean cosmetics Beauty Chic

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SEO

Beauty Chic cosmetics store SEO case

Website promotion after launch. An increase in the position of an online cosmetics store in the search results and an increase in sales in Ukraine.

Customer
Beauty chic
Sphere
SEO
Services
SEO promotion
SEO for the Beauty Chic online store - photo №1

Main goals:

After the development of the site, the client contacted us for a recommendation to promote the site in Google search results, reaching users in Ukraine. It was important to increase the number of visitors and recognition of the site, to take a good position in the TOP of the search results among the large aggregators of Korean cosmetics.

Initial site analysis

Having previously worked with cosmetics sites, we analyzed the current state of the site after development, the main structure and reach of users in organic search results. Competition in this niche is high, but the optimization of most sites is weak, which allowed us to build the right strategy and start improving the site for user requests and the search engine.

In the first stages of work:

  • We checked the technical parameters of the site, made initial edits after creation;
  • Compiled a list of the main brands and categories that will be promoted in the first place;
  • Collected the semantic core of highlighted sections;
  • Received initial traffic and position metrics, set up analytics tools;

Initial metrics:

  • Semantic core (queries) in tracking: 2443 queries
  • High traffic potential: 212 pages
  • Traffic potential: 165,090 clicks per month (according to Adwords)

Site positions at start:

TOP at mom start cent Number of requests % of requests in TOP
TOP 1 0 0
TOP 3 0 0
TOP 5 0 0
TOP 10 0 0
TOP 30 27 1.11
TOP 100 471 19,28
Not in TOP100 1972 80.72
  • (The table shows the site's position in the TOP100 of the Google search engine ... Positions were taken through a specialized service based on the semantic core in promotion, for example TOP1 indicates that the site at the start had 0 out of 2443 key queries on the first position).

The potential of the main traffic is small, but given the specifics of searching for cosmetics from potential customers, later they made several cardinal decisions that affected the reach.

Building a growth strategy

Having complete information on the collected semantic core and the current state of the site, a long-term strategy for the development and gradual improvement of the site's position, the usefulness of the resource for compared to competitors.

Stages of promotion work:

  • Filling the site with useful content;
  • Optimization of all filtering parameters to cover low-frequency queries;
  • Expanding the information structure to cover;
  • Improving crawling and indexing of pages;
  • Recommendations for increasing the loading speed and optimizing the mobile version of the site;
  • Development of product brand pages;
  • Development of product cards to cover requests;
  • Formation of useful blocks (Frequently asked questions, internal navigation, regional offices).

SEO promotion results

The planned work strategy was implemented as soon as possible, the site's indicators are growing every month. All work allowed us to get not only new customers and loyal customers, but also increased the store's recognition. The promotion of the online store of Korean cosmetics Beauty Chic allowed us to once again be convinced of the correct structure of work and the results in this area.

  • Semantic core (requests) in tracking: 2443 requests
  • High traffic potential: 212 pages
  • Traffic potential: 165,090 clicks per month (according to Adwords)

Overall position growth :

TOP at the moment Number of requests (was) % of requests to the TOP (has been) Number of requests (has become) % of requests to the TOP (has become)
TOP 1 0 0 15 0.61
TOP 3 0 0 88 3.60
TOP 5 0 0 186 7.61
TOP 10 0 0 497 20.34
TOP 30 27 1.11 1837 75.19
TOP 100 471 19,28 2334 95.54
Not in TOP100 1972 80.72 109 4.46

Changing positions by key queries:

Search query Start position Position now Frequency
Korean cosmetics set > 100 1 210
Korean foundation > 100 3 320
lador shampoo > 100 4 720
Korean hair cosmetics > 100 5 480
plasters for acne > 100 6 260
foam for washing Korea > 100 6 390
eyenlip 93 8 590
Korea eye patches > 100 8 390
cp1 shampoo > 100 9 320
  • Frequency - the number of searches per month
  • Position at the start - during the initial analysis of positions
  • Position now - after our work

Site visits in March:

Indicator 03/2020 03/2021
Analytics Clicks 805 7826
Google search console clicks 833 7653
Google search console impressions 43040 473521

Service prices

service
price
SEO-promotion, package "RETAIL PLUS"
(for stores /catalogs)
750 $ / month
Online store
from 3 000 $
Internet catalog
from 2 500 $
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