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Why do we need meta tags on site pages

In this article, I will tell you why you need meta tags on the pages of your site, how to independently optimize these same meta tags, what you need for this and what result awaits you.


Why do we need meta tags on site pages?

When generating a list of search results, Google and Yandex analyzes the site for many criteria and recommendations, the main of which is the content of your site.

In our article we will talk about the basic elements necessary for website promotion, Meta tags:

  • heading h1;
  • title;
  • description;

Meta tags were created as a tool to indicate to search engines the content of a page, in the early stages of search development, the search engine understood what the page would be about by analyzing the main meta tags. For a simpler understanding, the printed book contains the title and a short description of the publication, so we can understand the content.

At the stage of evolution of the algorithms of each search engine, they became only one of thousands of factors that must be taken into account when optimizing a website. but do not forget about the importance of metadata for website promotion. Each has a specific purpose and value for the search engine in determining value.

Every user who has ever searched in a search engine has seen organic results for their request and a short description of each Snippet resource. A snippet is a short description of a resource based on filled meta tags.

Based on these descriptions, most users make a choice whether to visit the current site or skip it. Relying on this, search engines use meta tags as one of the factors in the formation of search results and pay attention to the content for a specific query.

In order to write meta tags correctly, you may need a semantic core (phrases that users enter when searching) or exactly determine the information need of the pages of your site. With the help of which search phrases users will search, and then optimize the site pages so that they match the phrases.

At the same time, do not forget that the content of the page must also correspond to the meaning of the written text and the metadata of the page, no one wants, for example, to look for the creation of an online store, but to get into the creation of a business card site. Otherwise, the user will simply leave your site.

Summarizing the information by meta tags:

  • meta tags allow you to get into search results by user requests;
  • meta tags help to determine whether the user should visit the site;
  • meta tags make it possible to understand the content;

What is Title meta tag in website promotion

Title tag ( ) - is not quite a meta tag, but in the world of website promotion and development for fast communication, it is generally accepted to consider it as such.

The title meta tag should be written as a meaningful sentence, you should not try to deceive the search engine system and make incoherent words among themselves.In search results, it is displayed as the title (title) of the page:

When writing the meta tag title, keywords and phrases important for the page should be placed closer to the first part of the sentence ... It is best to use phrases for which your page will be useful to users.

There is a myth that title length should not exceed 50-75 characters, from personal experience and a large number of successful promotions, we can say that this is a delusion. When shaping, it is important to use the correct spelling and avoid a lot of repetition of words. If you think that repetition is indispensable, then it is better to change the word form or put such words as far away from each other as possible. On average, a good title with the use of synonyms for the main words and word forms is written within 130 characters without spaces.

A large number of repetitions will have a negative impact on your ranking in search results and website promotion.

Such an example can be found on the TOP50-TOP100 of the search results, so many sites have similar problems when writing title due to spamming.

An important parameter of the title meta tag is uniqueness at the level of the entire domain, when we write metadata we must understand that copying it from one page to another would be a mistake. When analyzing a site, search engines will notice the similarity and lower the position of pages with duplicate data.

The h1 tag as a factor in website promotion

H1 is a text tag, an element for marking up text headings in the HTML document of the page. This tag is not a meta tag, but in the IT world it is considered so. There are H1-H6 tags to define headers, and the value of the tag is lost in descending order.

Always use the H1 heading for a page. For the rest of the headings in the texts, the use of H2-H3 is recommended and the least use of H4-H6.

It is often possible to find that in the H1 meta tag, when promoting and optimizing a site, key user queries are added. I make sure that users clearly understand the content, and the search engine also gives an important value to this tag.

From the experience of the DIGIANTS company, we can say that the use of commercial words in the H1 tag lowers the ranking of sites due to the fact that it looks intrusive both for the user and search engines. In some cases, such as how to order a SERM service or Kitchens to order, such headlines can work positively.


  • The h1 tag is a text heading that is usually located at the beginning of the text or at the top of the page, this meta tag is not visible in search results;
  • When optimizing a site, the h1 heading must be used once;
  • When using the semantic core, in the h1 heading, indicate high-frequency user queries in a direct entry;
  • The length of the meta tag should not exceed 7 words;
  • The h1 meta tag is best used in the plural when it comes to optimizing an online store or product catalogs.

Description is a meta tag important for SEO promotion

Meta tag Description - the meta tag really is as it is written in the tag. By the content it describes the page, the competitive advantages of your business in comparison with competitors, relying on this text will decide whether it is worth visiting you or looking for more.

Description meta tag contains additional information about the promoted page. Written in a format where name indicates the name of the meta tag, and content is its content:

You can fill in the Description:

  • keywords (search phrases of users);
  • the theme that defines the page;
  • attractive offers and phrases;
  • advantages of trade offers;
  • advertising and brand information.

Description meta tag does not have a strong influence on the ranking of the site, but is only one of the factors of machine learning of the search engine, while it can increase the number of hits - CTR by users. Click-Through Rate is the ratio of clicks from search results to the total number of impressions when ranking sites. Very often you can see that the text is pulled up in the Description, this means that the meta tag does not respond to the user's request, but the search engine was able to determine the answer in the content of our page.

Also not you should forget about the behavioral factor, the more users finish their search on your site, the better the opinion of the search engine will be.

You should write only interesting Discriptions without scaring phrases, especially if you want to optimize your website SEO, then it is worth spending a lot of time on the formation of metadata. In order to increase the visibility of your meta tag Description in organic search results, it is best to use Unicode characters and emoticons, so the text will become more visible.

Example of using symbols and smiles:

Do not get carried away when using unicode characters, if you write a large number in the Description, you can only cause a negative attitude and scare away users.Especially if the audience for your business is people who like plain text. Adding a few characters will not negatively affect the promotion and transitions to your site.

Adding meta tags to the site

If filling in meta tags takes a lot of time, we recommend using data generation. The presence of meta tags is very important when promoting and evaluating your resource. The absence of important elements will negatively affect the entire SEO promotion of your resource.

For priority pages from the point of view of promotion and business, we recommend using manual writing, for derivative and less important pages, use metadata generation formulas.

They should work only on pages where data is not filled in manually.

For example, for the directory and similar categories, you can use templates:

Meta tag H1: [H1 catalog]

Meta tag Title: [H1 catalog] - buy in Ukraine | online store [Shop name]

Metatag Description: Buy [H1 catalog] with delivery to [City and country] ✓ Warranties and high quality ✓ In stock ☎ 8-123-123-12-12 Call!

Checking the filling of meta tags on pages

Development of SEO website promotion is developing rapidly, and with it a large number of useful tools appear. You can check the filled meta tags by manual checking and automatic through specialized programs and services.

Manual verification will take a lot of time, so than looking at filling in HTML code, it's easier to use specialized tools.

Browser extensions for meta tag analysis: SEO META in 1 CLICK

The tool helps to quickly analyze metadata and additional information.

Bookmarklets for analyzing metadata

When used, it allows you to quickly get information :

Of the minuses of these tools, they are suitable only for analyzing one promoted page, which will significantly affect the time spent when optimizing the site.

Paid programs for crawling resources.

For example, Netpeak Spider, ScreamingFrog and help programs will help you quickly get the information you need. The main thing is that the computer has enough power to unload the site parameters.

Promotion using metadata and conclusions

Description - a meta tag that contains additional information for user clicks and one of the factors of site ranking in the search engine

Title and h1 are meta tags that allow the search engine to determine the theme and purpose of your page.

Well-written and prepared meta tags will perfectly present the site to users and help the audience understand the purpose of your page, and for the search engine the value of the page on a par with your competitors.

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