AI tagging of product photos for SEO and accessibility
Artificial intelligence automatically describes each product photo, making it visible to search engines and accessible to the visually impaired. Using OpenAI Vision and GPT-4, the system creates high-quality alt tags and detailed descriptions. This improves SEO, ensures usability and compliance with WCAG standards.
Visual content makes up over 80% of the information on modern e-commerce sites, yet most images remain "invisible" to search engines and inaccessible to the visually impaired. According to research, 94% of websites have accessibility issues, and more than 70% of online stores lose organic traffic due to incorrect image labelling. Despite this, manually creating alt-texts and detailed descriptions for hundreds or thousands of photos is an extremely time-consuming process that is often put off for later.
Our AI Photo Labelling service implements an intelligent system that automatically analyses and describes product images to ensure that they are fully indexed by search engines and accessible to all users, including the visually impaired.
The solution is based on advanced AI tools:
- OpenAI Vision - computer vision technology that analyses the content of images with high accuracy
- GPT-4 - a powerful language model that creates relevant and natural descriptions in Ukrainian
How the system works:
- AI analyses each image, identifying the key elements of the product, its characteristics, colour, shape, details
- The algorithm generates three types of descriptions for each image
- : short alt text for the alt attribute of the HTML tag (up to 125 characters)
- extended description for longdesc and accessibility features (200-300 characters)
- detailed SEO-optimised description for Schema.org structured data
- The system integrates the created descriptions directly into your CMS or database
- The algorithm also detects low-quality images or those that need additional optimisation
The system takes into account the context of the product, category, target audience, and your brand's features when creating descriptions. For products with variations (colour, size), unique descriptions are generated that take into account the differences.
The service is ideal for:
- Online stores with a large range of products and photos
- Marketplaces that want to improve the visibility of products in search
- Websites that need to comply with WCAG 2.1 accessibility standards
- Companies that care about inclusivity and social responsibility
- Businesses focused on maximising organic traffic
Key benefits of automatic photo labelling
Implementing AI photo labelling gives your business a significant competitive advantage:
Increased search engine rankings. Correctly described images are an important factor in SEO optimisation. According to our clients, the implementation of AI labelling increases organic traffic by 20-35% within the first 3 months. The growth is especially noticeable in Google image search, where the figures can increase by up to 80%.
Compliance with accessibility standards. The system ensures that your website is fully compliant with WCAG 2.1 (level AA) requirements for text alternatives for non-text content. This not only protects you from potential legal risks, but also expands your audience - more than 15% of Internet users have certain visual impairments.
Save time and resources. The automated system is capable of processing up to 10,000 images per day, which is equivalent to the work of an entire content management department. Saving on manual description creation is 85-90% compared to the traditional approach.
Increased conversion. Relevant image descriptions help customers find the products they need faster. According to our statistics, websites with optimised alt-texts show a 12-18% increase in conversion.
Faster indexing of new products. Search engines index and rank pages with properly labelled images faster. Our clients report a 30-45% reduction in indexing time for new products.
Improved user experience. Making your website accessible to users with screen readers and other assistive technologies significantly expands your audience and increases customer loyalty. According to statistics, about 8% of the population of Ukraine has a visual impairment of varying degrees.
Automation of workflows. The system integrates with your process of adding new products, ensuring that all new images are automatically labelled as soon as they are uploaded.
Why choose digiants.agency to implement AI photo labelling
The digiants.agency team combines deep technical expertise in AI and computer vision with an understanding of SEO and accessibility standards. Our approach to AI photo labelling has the following advantages:
Industry specialisation. We train AI models to recognise and describe specific features of products in your niche. The system adapts to the peculiarities of your assortment, be it electronics, clothing, furniture or other product categories.
Multilingual support. Our system creates descriptions in Ukrainian and can also generate alternative versions in English and other languages for international markets at no additional cost.
SEO-optimised descriptions. Unlike standard solutions that only create basic alt tags, our system generates SEO-optimised descriptions based on the keywords that your products need to rank for in search.
Seamless integration with your systems. We can integrate the solution with any CMS or e-commerce platform (Shopify, WooCommerce, OpenCart, Magento, proprietary solutions) without the need to modify your infrastructure.
Quality control and system training. We implement feedback mechanisms that allow you to easily correct and improve your descriptions. The system constantly learns from these corrections, improving quality with each update.
Proven effectiveness. Our clients report a 25-40% increase in organic traffic and a 15-20% increase in conversion rates after implementing AI photo labelling. The average project payback period is 3-4 months.
Ready to make your visual content visible to search engines and accessible to all users? Contact us for a free test on a sample of your products. We offer free labelling of up to 100 images so that you can evaluate the quality and effectiveness of our solution.