AI-based website personalization: a unique experience for each customer

The standard "one site for all" approach no longer meets the expectations of modern users. According to research, 80% of consumers are more likely to make purchases from companies that offer a personalised experience, and 71% feel frustrated when the purchase process does not take into account their personal preferences. At the same time, only 20% of Ukrainian online businesses use personalisation, which creates a significant competitive advantage for those who implement these technologies.

Our AI website personalisation service turns your static website into a dynamic platform that adapts to each user in real time. The system analyses visitor behaviour (pages viewed, search queries, interaction with site elements) and automatically changes content to maximise relevance: banners, recommended products, headlines, texts, and even page structure.

The solution is based on a powerful combination of technologies:

• Custom GPT - a neural network customised for your business that generates personalised content
• Cookies and analytics system - to track user behaviour and create individual profiles

How the system works:

1. Data collection and analysis: tracking user actions on the site (views, clicks, time spent on pages, search queries)
2. Creation of a behavioural profile: determination of interests, intentions, and needs of the visitor
3. Dynamic content adaptation: automatic change of website elements according to the profile
4. Continuous learning: the system improves personalisation based on the results of interaction

Practical examples of personalisation:

• The user searched for backpacks - on the next visit, a banner with a new collection of backpacks appears on the home page
• The visitor was browsing premium products - the system adapts communication, emphasising the quality and status of the products
• A customer added a product to the basket but did not complete the purchase - when returning, the system shows a personalised discount for this product
• A user from a mobile device - the website adapts the navigation for the convenience of mobile surfing

The service is ideal for:

• Online stores with a wide range of products
• E-commerce platforms with high competition
• Service companies with a variety of offers
• Content projects looking to increase engagement
• SaaS businesses that need to increase conversion to paid subscriptions

Key benefits of AI personalisation for business

Implementation of AI personalisation on the website provides significant competitive advantages and measurable results:

Increased conversion and sales. According to our clients, personalised content increases conversions by an average of 25-40%. Particularly significant growth is observed in categories that the user has previously viewed (up to 65% higher sales figures).

Reduced bounce rate. Relevant content keeps the attention of visitors. After the implementation of AI personalisation, the bounce rate decreases by 15-30%, and the average time spent on the website increases by 40-55%.

Increase in the average check. Personalised recommendations of products that complement the main purchase increase the average check by 15-25%. The system efficiently detects patterns of compatible purchases that are not available in manual analysis.

Optimisation of advertising costs. Personalisation allows you to monetise existing traffic more efficiently, which reduces the cost of customer acquisition by 20-35%. This is especially important in the context of the ever-increasing cost of online advertising.

Increased loyalty and repeat purchases. Customers who receive a personalised experience are 40% more likely to return for repeat purchases and 65% more likely to become loyal customers. This significantly increases the overall profitability of the business.

Assortment optimisation. The system provides valuable insights into customer interests, which helps to improve the assortment and focus on the most popular product categories.

Adaptation to seasonality and trends. AI personalisation automatically adjusts content according to seasonal trends, promotions, and marketing campaigns, ensuring maximum relevance of offers.

Why choose digiants.agency to implement AI personalisation

The digiants.agency team combines deep technical expertise in AI and machine learning with practical experience in e-commerce. Our approach to implementing AI personalisation has the following advantages:

Individual customisation for business goals. We do not use template solutions. The system is customised to meet the specific KPIs of your business: increase in sales in certain categories, growth of the average check, increase in conversion, or other key metrics.

Multichannel personalisation. Our solution provides a consistent, personalised experience across all devices (desktop, mobile) and interaction channels (website, email newsletters, push notifications), creating a holistic perception of your brand.

Easy integration with existing systems. We provide seamless integration with your current CMS, CRM, analytics system, and other tools without the need for a large-scale infrastructure overhaul.

Ethical personalisation and GDPR compliance. Our system fully complies with personal data protection regulations, ensuring transparency of information collection and giving users control over their data.

Continuous improvement of algorithms. We don't just implement the technology, but also ensure constant monitoring of its effectiveness and improve algorithms based on new data and results.

Proven effectiveness. Our clients record an increase in total revenue by 18-45% within the first three months after the implementation of AI personalisation. The average project payback period is 2-4 months.

Ready to transform your website into a personalised platform that understands and anticipates the needs of each customer? Contact us for a detailed discussion of AI personalisation opportunities for your business. We offer a free audit of your website and a demonstration of personalisation on your real traffic.