AI-based clothing and shoe sizing
Intelligent sizing system based on a photo or entered parameters. The user uploads a photo or provides their data, and artificial intelligence recommends the perfect size. This minimises returns due to incorrect ordering and increases customer confidence when shopping online.
Size mismatch is the main reason for returns in online clothing and footwear stores. According to statistics, 40% of all online clothing purchases are returned due to the wrong size, and 70% of buyers refuse to buy because they are unsure of the size. This problem costs Ukrainian retailers millions of hryvnias every year: the cost of return logistics, processing and re-introduction of goods, not to mention lost sales and dissatisfied customers.
Our AI sizing service uses advanced technology to accurately size clothes, shoes, or accessories based on customer photos or parameters entered by the customer. The system analyses the data, compares it with detailed size grids of brands and creates personalised recommendations for each user.
The solution is based on innovative tools:
- Fit Analytics - a platform for personalised sizing recommendations based on machine learning
- Bold Metrics - a technology for the accurate determination of body parameters based on photos and computer vision algorithms
How the system works:
- The client chooses one of the following ways to determine the size
- : Upload a photo (front and side, in tight-fitting clothes)
- Enter the main parameters (height, weight, girth
- ) Specify the size in favourite brands (the system converts between size grids)
- AI algorithms analyse the data and create a virtual model of the user's body
- The system compares this model with the exact parameters of a particular product (not only the general size grid)
- The user receives a personalised recommendation with the percentage of fit for each size
Additionally, the system provides recommendations on fit (loose, tight), possible features of a particular model and popular choices among buyers with similar parameters.
The solution includes a "dimensional memory" functionality, thanks to which the system remembers the user's parameters for future purchases, constantly improving the accuracy of recommendations.
The service is ideal for:
- Online clothing and footwear stores
- Multi-brand platforms with different size grids
- Manufacturers with non-standard patterns or size grids
- Premium segment stores where perfect selection is important
- Marketplaces with a high percentage of returns
Key benefits of automatic sizing
Implementing AI sizing offers significant benefits for both your business and your customers:
Significant reduction in returns. According to our customers, the implementation of the system reduces returns due to size discrepancies by 45-60%. For an average online store, this means saving from UAH 15,000 to 50,000 per month on the logistics of returns.
Increased conversion and average check. Confidence in sizing increases conversion rates by 20-35%. Customers are more likely to make impulse and repeat purchases when they know that the system will accurately size them.
Reduced customer support workload. The number of sizing and fit inquiries is reduced by 30-50%, which helps to optimise the resources of the support department.
Improved customer experience. The system creates the effect of a personalised consultation, just like in a physical store. According to surveys, 82% of users report an increase in trust in the store after using AI sizing technology.
Reduced negative feedback. The right size is a key factor in customer satisfaction. The system reduces the number of negative reviews by 35-40% and increases the average rating of products.
Personalisation of product recommendations. Knowing the exact parameters of the customer, the system can recommend other products from the catalogue that are best suited in terms of size and style, increasing the value of each customer.
Collect valuable data for assortment optimisation. The analytical module provides insights into the real parameters of your audience, helping to optimise procurement and production to meet customer needs.
Why choose digiants.agency to implement AI sizing
The digiants.agency team combines technical expertise in AI and computer vision with a deep understanding of the specifics of fashion retail. Our approach to the implementation of AI sizing has the following advantages:
Adaptation to Ukrainian body features. Our system is specially trained on the data of Ukrainian consumers, which ensures higher accuracy compared to universal Western solutions.
Integration with your ecosystem. We seamlessly integrate the solution with your existing e-commerce platform (Shopify, WooCommerce, Magento, 1C-Bitrix), ERP system, and order processing processes.
Customisation to suit your brand. The system takes into account the specifics of your brand's dimensional grids, patterns and fit, rather than just using standard size charts.
Multichannel implementation. The solution works on all platforms: websites, mobile applications, and can also be integrated into offline stores via consultants' tablets.
Training based on actual return data. We set up the system for continuous self-improvement by analysing data on actual returns and adjusting algorithms to improve accuracy.
Proven effectiveness. Our clients record a 50% reduction in returns and a 15-25% increase in profits within the first 3 months of using the system. The average project payback period is 2-4 months.
Ready to reduce returns and increase customer satisfaction? Contact us to demonstrate the power of AI sizing on your product range. We offer a test implementation for a limited number of products so that you can evaluate the effectiveness of the solution on real data.
