AI auto-titles: from templates to marketing hits

The product name is the first thing a potential buyer sees. According to research, catchy titles increase CTR (click-through rate) by 15-35% and increase conversion by 5-15%. At the same time, most online stores use template, unattractive names that do not distinguish the product from competitors and do not reveal its benefits. Creating high-quality product names for hundreds or thousands of products manually requires huge resources and time, making this process unaffordable for most businesses.

Our Auto Product Naming service uses artificial intelligence to automatically generate catchy, marketing-effective product names based on product features, photos, and categories. The system transforms technical, boilerplate names into catchy, customer-centric language that emphasises the key benefits of the product and encourages purchase.

For example:

• "Winter jacket for men 48" → "Insulated men's Arctic Storm jacket with a hood"
• "Women's dress white" → "Elegant white dress Moonlight with lace inserts"
• "Wooden wardrobe 120x60" → "Stylish oak wardrobe Vintage Line with a compartment for clothes"

The technological solution is based on advanced tools:

• GPT-4 - the most advanced language model for creating natural, attractive text
• Copy.ai - a specialised tool for generating marketing content

How the system works:

1. Analysis of the initial product data (available names, descriptions, characteristics, photos)
2. Identification of key attributes that are important for the target audience
3. Formation of an attractive name taking into account SEO requirements and customer psychology
4. Automatic integration of new names into your CMS or marketplace

The system takes into account the specifics of different product categories, target audience characteristics, and market trends. Names are generated with SEO optimisation in mind for better ranking in search engines and marketplaces.

The service is ideal for:

• Online stores with a wide range of products
• Marketplaces and sellers on platforms (Prom.ua, Rozetka, OLX)
• Dropshipping businesses with a frequent change of assortment
• Manufacturers who want to distinguish their products from competitors
• Importers of goods that need to localise names for the Ukrainian market

Key benefits of automatic product name generation

Implementing an auto-naming system provides your business with a number of significant competitive advantages:

Increased CTR and conversion rates. Attractive product names increase click-through rates on search engines, marketplaces, and social media. According to our clients, the implementation of auto-names increases CTR by 25-40% and conversion by 10-20%.

Improved SEO performance. The system creates titles with the optimal keyword density and takes into account current search queries. This increases the organic visibility of products in search engines and increases free traffic by 15-30%.

Saves time and resources. Automatic generation of names for thousands of products takes a few hours instead of weeks of manual work. One copywriter spends an average of 5-10 minutes to create one high-quality name, while the system processes up to 10,000 products per day.

Unification of brand style. The system provides a single naming style for the entire assortment, which increases brand awareness and professional perception of the store. All names are created in a single communication tone, in line with your brand book.

Increase the average check. Attractive names form a positive first impression of the product and emphasise its value, which allows you to set a higher price without reducing conversion. On average, this ensures an increase in the average check by 8-15%.

Fast scalability. When you expand your product range, new products instantly get high-quality names at no additional cost. This is especially important for seasonal products and fast-growing businesses.

Adaptation to different platforms. The system can create different variants of the same product name, optimised for different sales channels: your website, marketplaces, social networks, Google Shopping, etc.

Why choose digiants.agency to implement auto product names

The digiants.agency team combines technical expertise in AI with a deep understanding of consumer psychology and marketing principles. Our approach to automatic product name generation has the following advantages:

Individual customisation for your business. We don't use generic templates. Our system learns based on the specifics of your niche, product range, and target audience. We analyse successful products in your category and adapt the algorithms to the specific requirements of your business.

Deep integration with your systems. The solution seamlessly integrates with your CMS, PIM system, or marketplaces via APIs, providing automatic title updates without the need for manual intervention.

Testing and optimisation. We use A/B testing to determine the most effective naming formats for your products and constantly improve our algorithms based on real sales and customer behaviour data.

Combining AI with human expertise. Unlike fully automated solutions, our system includes a verification and training stage where marketers adjust and improve the algorithms, ensuring the high quality of the final result.

Multilingual support. The system can generate names not only in Ukrainian but also in other languages, which is especially important for businesses operating in international markets.

Proven effectiveness. Our clients record a 20-35% increase in sales after implementing the auto-naming system. The average payback period of the project is only 1-2 months due to the rapid increase in conversion.

Ready to turn your product catalogue into a powerful sales tool? Contact us for a demonstration of the system's capabilities using your products as an example. We offer free name generation for 50 of your products so that you can evaluate the quality and efficiency of our solution.