Gamification with AI product selection through interactive tests
The user passes a mini-test, and AI selects products for them. It's a gamified approach to shopping that both entertains and sells. The system creates an immersive interactive experience, analyses user responses and provides personalised recommendations with an explanation of the choice. It transforms routine product search into an exciting game.
The traditional approach to choosing products in online stores often creates a cognitive overload for users. According to research, 42% of customers leave the site because of an excessive number of options and the inability to quickly find the right product, and 64% of buyers need help choosing the best product. At the same time, standard filters and catalogues do not take into account individual needs and often cannot offer a personalised selection.
Our website gamification service introduces an interactive approach that transforms the product selection process from a routine search into an engaging experience. The system offers users an interactive test in the form of a game or a quiz, during which artificial intelligence analyses their answers and selects the best products.
The solution is based on advanced tools:
- Typeform + GPT - a combination of interactive forms with powerful AI for analysing answers and issuing personalised recommendations
- Landbot AI - a platform for creating intelligent chatbots and interactive scenarios with gamification elements
How our system works:
- Development of an engaging test/quiz scenario, taking into account the specifics of the products and the target audience
- Integration of a visually attractive interface with gamification elements (progress bars, points, rewards)
- Setting up AI algorithms to analyse answers and select the best products
- Issue personalised recommendations with an explanation of why these products are suitable for the user
- Data collection for further optimisation and personalisation
The system offers various gamification formats:
- Stylish quizzes with a selection of products according to lifestyle
- Interactive knowledge tests with recommendations based on the level of expertise
- Game scenarios with different end results
- Challenges with the possibility of receiving discounts or bonuses
- Personalised stories where the user is the main character
The service is ideal for:
- Online stores with a wide range of complex products (cosmetics, electronics, furniture)
- Clothing and accessories brands where style selection is important
- Companies selling products for health and sports
- Services with a large number of tariffs or options
- Businesses focused on a young audience that values interactive experience
Key benefits of gamification for online businesses
Implementing gamification on your website provides your business with a number of strategic advantages:
Increased conversion and average check. Personalised recommendations based on tests demonstrate a 70-120% higher conversion rate compared to standard search. According to our statistics, the average check increases by 25-40%, as customers trust products that are tailored to them more and are more likely to buy complex solutions.
Extending sessions and reducing bounce rates. Interactive elements capture users' attention, increasing the average session duration by 60-90% and reducing bounce rates by 30-50%. This has a positive impact on SEO performance and the overall effectiveness of marketing campaigns.
Collecting valuable audience data. Each completed test provides deep insights into customer needs, preferences, and behaviour. This data can be used to optimise product range, marketing strategies and personalise communications. Gamified forms of data collection are estimated to be 300% more effective than standard surveys.
Increase brand memorability. Emotionally rich interactive experiences create a stronger connection with a brand. Studies show that brands with gamification elements demonstrate a 40% higher customer retention rate and a 35% higher likelihood of recommendations.
Organic distribution through social networks. Interesting interactive tests with personalised results are eagerly shared on social media. On average, one gamified test generates 3-5 organic mentions, expanding brand reach without additional advertising costs.
Reduced support costs. Intuitive product selection reduces the number of calls to customer support for product selection by 30-50%, allowing you to optimise customer service costs.
According to our clients, the introduction of gamification can increase overall website conversion by 25-45% and increase repeat visits by 30-60% within the first 3 months after launch.
Why choose digiants.agency for gamification implementation
The team at digiants.agency combines a creative approach to gamification with deep technical expertise in AI and data analytics. Our approach to gamification implementation has the following advantages:
Psychologically based scenarios. We develop test scenarios based on behavioural psychology and cognitive patterns, which provides not only an entertaining aspect but also effective collection of relevant information for accurate product selection.
Adaptive AI algorithms. Our AI models are continuously trained based on user interaction, improving the accuracy of recommendations with each test they pass. The system takes into account not only direct answers, but also reaction time, sequence of choices, and other behavioural patterns.
Professional UX/UI design. We create visually appealing interfaces with an optimal balance between engagement and ease of use. Each gamification element has a clear purpose and is integrated into the overall website design.
Full integration with your systems. Our solution seamlessly integrates with your CRM, inventory management system, analytics, and other business tools, providing a single ecosystem approach.
Continuous optimisation and A/B testing. We don't just implement gamification, we constantly test different scenarios, questions, formats and rewards to find the most effective solution for your audience.
Proven effectiveness. Our clients record a 30-70% increase in conversion and a 20-45% increase in the average check after the implementation of gamified tests. The average project payback period is 1.5-3 months.
Ready to transform your customers' experience and increase sales with gamification? Contact us to develop a unique interactive test concept tailored to the specifics of your business. We offer a free consultation and a detailed analysis of the potential of gamification for your project.
