HOW TO PROMOTE A SITE ON THE INTERNET?
Our clients often ask the question: “We have developed a website, what's next?”. So that you, dear readers, do not have such questions, we would like to share a list of marketing communication channels (Internet promotion) compiled by our specialists. Perhaps they will help you get new customers:
You can use it for free (develop the page) or for a fee (advertising). In the case of ads, you can determine WHO will see your ad. Pay for ad impressions. Suitable for almost any business.
Contextual media advertising. Suitable for a business for which there is a specific demand from potential customers and consumers. Also with the help of Google Ads it is possible to "catch up" your audience.
It is believed that this is a Mecca for tech companies ... But, in fact, LinkedIn is suitable for any company offering services for business and aiming at the overseas market. (but not for CIS).
We have merged these platforms because they are the most suitable for promotion services in the creative field (for example, interior design).
A universal tool for working in the market of Russia, Kazakhstan , Belarus.
Trading platforms, for example ozon / prom / alibaba. Depending on the market, they each have similar platforms. Speaking about abroad, there is even an affiliate marketing system in which it is possible to sell your products "by someone else's hands" for a commission.
This is an analogue of marketplaces (trading platforms), but for the service sector (usually b2b).
Used only with a serious intention to invest in quality content. At the moment, this is the most expensive promotion channel due to the high cost of production. But, in our experience, it is worth it for small and medium businesses.
GOOGLE / YANDEX, SEO
Promotion in top search engines. It usually takes a lot of time and effort, but you end up with a lot of website clicks and leads, being in the top for queries related to your area of business.
MEDIA / ONLINE MEDIA
Advertising on these resources may not give immediate results. Therefore, it is used as part of a long-term marketing strategy.
Telegram, Viber, Facebook Messenger, Whatsapp are just a few messengers from which you can get traffic. There is one drawback - they do not have advertising and reach the audience. This means that you need to use and recruit an audience manually. Messengers are best suited for retailers as a site replacement. However, in our experience, they are not suitable for complex b2b services.
This is not the whole list. Ideally, marketing channels are selected specifically for your niche and adapt to the company's business processes. If you would like to consult about internet marketing or ask us a question - feel free to leave a request and we will call you back!