How to promote a site on the Internet?
Our clients often ask the question: “We have developed a website, what's next?”. To avoid such questions for you, dear readers, we want to share a list of marketing communications channels (promotion on the Internet), compiled by our specialists. Perhaps they will help you get new customers:
FACEBOOK/INSTAGRAM
Can be used both free (develop the page) and paid (advertising). In the case of advertising, you can determine WHO will see your ad. Payment for ad impressions. Suitable for almost any business.
GOOGLE ADS
Display advertising. Suitable for businesses whose services have a specific demand from potential customers and consumers. Also, with the help of Google Ads, it is possible to "catch up" with your audience.
It is considered a Mecca for tech companies. But, in fact, LinkedIn is suitable for any company offering business services and targeting the overseas market. (but not for the CIS).
PINTEREST/BEHANCE
We have combined these platforms because they are most suitable for promoting services in the creative field (for example, interior design).
YANDEX DIRECT
A universal tool for working on the market of Russia, Kazakhstan, Belarus.
MARKETPLACES
Marketplaces like ozon/prom/alibaba. Depending on the market, each of them has similar platforms. Speaking of abroad, there is even an affiliate marketing system in place, in which it is possible to sell your products "by proxy" for a commission.
BUSINESS SITES
This is an analogue of marketplaces (trading platforms), but for the service sector (usually b2b).
YOUTUBE
Used only with a serious intention to invest in quality content. At the moment, this is the most expensive promotion channel due to the high cost of production. But, in our experience, for small and medium businesses, it's worth it.
GOOGLE/YANDEX, SEO
Promotion to the top search engines. It usually takes a lot of time and effort, but in the end you get a lot of clicks to the website and contacts of potential customers, being in the top for queries related to your business area.
MEDIA / ONLINE MEDIA
Advertising on these resources may not give immediate results. Therefore, it is used as part of a long-term marketing strategy.
MESSENGERS
Telegram, Viber, Facebook Messenger, Whatsapp are just a few messengers you can get traffic from. There is one drawback - they do not have advertising and access to the audience. And this means that you need to use and recruit the audience manually. Messengers are best suited for retail as a replacement for a website. However, in our experience, they are not suitable for complex b2b services.
This is not the whole list. Ideally, marketing channels are selected specifically for your niche and adjusted to the company's business processes. If you would like to consult about Internet marketing or ask us a question - feel free to leave a request and we will call you back!
