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Marketing

How to beat competitors with website optimization?

Positioning for high-yielding keywords can quickly turn into an arena fight. In a nutshell: the strongest always wins. In the struggle for positions in search engines, it is necessary to develop an optimal strategy that will allow you not only to outperform competitors on the Internet, but, above all, to maintain your positions. One such strategy might be to analyze the site of your competitors and outperform them in all possible technical parameters. If they can hold their own in the market with a website built in a bygone era, why not make a better, faster, more attractive site that will match your competitors' traffic and new customers over time. In this regard, today I will tell you how, through website optimization, to defeat your competitors on the Internet and, in turn, dominate the search results.

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How to beat the competition by optimizing your site?

1. Get your competitors SEO stats

The first thing you need to do to beat your competitors online is analyze their entire site.

During this analysis, you will learn, for example:

  • Where their backlinks come from.
  • What type of content are they posting.
  • Nofollow and dofollow links.
  • Subpage titles
  • Distribution of headings H1, H2, H3, etc.

How can I get this information?

The best tool for this is, of course, Ahrefs. Of the Polish services, Senuto is worth recommending.

Keep in mind that many valuable tools are paid, but most of They offer a free trial, usually for 14 days, so you have plenty of time to analyze your competitor's site for SEO.

2. Check for technical issues on competing sites

Both of the tools I mentioned earlier have a site audit feature in their offer .

This will not be a professional audit of 50 pages listing and explaining all issues, but a report from, for example, The Senuto tool will include any technical issues, indexing issues, code errors, general flaws in the site structure, and many other issues.

In other words, you will know what their weaknesses are.

With the help of the information received, you you can optimize your site so that it does not have errors that your competitors have.

3. Do better than your competitors

Recently I read a very interesting article about increasing the number of website visitors using the skyscraper technique.

I will briefly explain what it is.

At a basic level, this technique is about identifying the best articles and posts from your competitors.

Once you find them, create your content based on them (I'm not talking about simple copy/paste) with the only difference that your posts and articles should be a little more meaningful, longer, comprehensive and visually appealing.

You can then link to your content in the same places as your competitors, but with a note that your article deals with such and such a question (and your competitors’ article omitted it) or you created additional infographics, etc.

There is a There are indeed many opportunities to beat your competitors online with the best posts and articles.

In this regard, how write better articles and posts?

Here are a few points to help you with this.

4. Write content that exhausts the topic

If this is not your first time on our blog, you probably noticed that we are trying write long posts.

And for good reason.

Multiple studies over two years have shown that posts with more words tend to outperform posts with fewer words.

So how long should your entry be?

For us, the minimum limit for a long article is more than 1,300 words.

If your competitors' entries are very short, then your entry with 2 times as many words is likely to rank higher. place in search engine rankings.

Remember not to promote unnecessary content. Your articles should be useful to readers and, above all, be factual.

5. Take care of the visuals of your site

I may not need to remind you of the power of visual content, but I still I will do it.

People naturally prefer what is visually beautiful.

Because of this, we are more likely to respond to text that contains a lot of images, graphs or charts.

If your market competitors only post clear text, they provide you with a great opportunity and it will be much easier for you to beat your competitors online.

Including relevant images or graphics not only in your posts and articles, but throughout your site will certainly increase traffic, engagement and, ultimately, higher search engine rankings.

We also suggest experimenting with info graphics, but only well-made ones.

Infographics have grown in popularity to the point where online tools for creating it, such as Vizualize.

Therefore, infographics have become a powerful tool in the hands of entrepreneurs who rely on online marketing.

You should be interested in visualizing this kind of content.

6. Take care of... the eyes of your readers

You may not think this is important, but for me to read one after other articles that are poorly formatted are painful.

You should also know that almost no one reads articles in full. Users simply scan the entire site with their eyes and select what is useful to them.

What if they stumble upon even very valuable post that has no title and is all solid text?

I think you already know.

If your posts are "digestible", they will have a better impact on all readers, which will help you beat the competition on the next the battleground that is content.

Here are 4 basic content creation techniques:

  • Use short phrases.
  • Use headings H1, H2, H3, etc.
  • Use lists (as in this case) to enumerate.
  • Websites are not books - don't justify text!

7. Beat your competitors from a technical point of view

Remember, at the very beginning I told you about how to identify technical problems on a competitor's site?

For example, your competitor's site does not have a sitemap.

This is problematic from Google's point of view as it is harder for their robots to index it.

Just taking a few minutes to create a sitemap like this will give you another competitive advantage.

I repeat, identify any technical problems your competitors have and make sure your site doesn't have them.

8. Speed ​​up your website

How to beat competitors online with website optimization?

You can speed up your site.

Google has long confirmed that site loading speed is taken into account in ranking.

Although not as important as backlinks, site speed plays a significant role.

Not to mention that improving site speed will have a huge impact on user experience.

Actually, even a one second delay can negatively affect the satisfaction of customers who have to wait for the page to load, which will result in a lower overall conversion rate.

9. Create a Mobile Friendly Website

I'm sure you know how important it is these days for a website to be usable for mobile devices.

I already browse most sites on my tablet or phone myself.

If your site is not yet responsive, then it has probably already experienced "mobile geddon" (downgrading), and if Google has been talking about it so loudly for a while, then know that it is very important.

Exactly so my last piece of advice on how to beat the competition online with website optimization will be on mobile.

How do you test your site?

Google has already taken care of the right tool - the mobile compatibility test.

Enter your website address and Google will provide you with information and valuable suggestions within seconds.

How to beat competitors online with website optimization - summary

Let's summarize...

To beat your competitors online, you need their SEO stats and identifying the best content that provides them with backlinks.

Go ahead and improve your posts and articles with these tips and tricks.

Finally, you already know that the speed and portability of your site is very important and you need to take care of all this.

Following these guidelines, you have every chance to beat your competitors on the Internet and get more organic traffic, which will directly affect the number of customers and earnings.

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