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Why does a simple and clear website convert better?

Everyone wants to have the best site that combines two characteristics: it is beautiful and easy to use, which allows you to quickly achieve your goals.


Everyone wants to have the best website that combines two characteristics: it is beautiful and easy to use, which allows you to quickly achieve your goals. Therefore, it is worth considering why a simple and understandable site converts better and whether it can be attractive to users at the same time.

In reality, unfortunately, it happens that site owners change the entire site for themselves and consider it ideal, and then they're surprised it doesn't do them any good.

It usually looks like this:

  • We add all the services we offer, even those that are not related to characteristics of the business.
  • We post a lot of colorful and large photos that are usually downloaded from the Internet or taken with a mobile phone, which, unfortunately, affects their quality and lack of uniqueness.
  • Because- for the fact that I simply do not know the basics of UI /UX, we choose unreadable fonts, do not highlight the most important features of our business, and so on.
  • Therefore, two principles should be followed from the very beginning: a simple and understandable website - this is the key to success.

Simple construction in the main Aries always works. It doesn't matter if it's a website, a newsletter template, or a flyer. A simple and good design can be visually appealing and create a better first impression for customers, which will directly translate into conversions and profits.

In this regard, why is simple simplicity the best option in many cases?

Helping users determine what you offer them

When you go online every day, you will inevitably visit dozens of sites that will present you with hundreds of offers and thousands of reasons to subscribe and use their products or services before you will even understand what this site is about.

Following the principle of simplicity, it is important that users immediately understand what you are selling and why they should buy your product.

Of course, you might think that all this information is already on your site - beautifully highlighted and displayed.

However, remember that there is such a thing as "too much information".

Attempt to provide a lot of information immediately after you get to the site, repels, and you immediately You are pushing away potential customers. You should also know that most of us don't even read all those beautiful marketing offers, but rather scan the most important ones with our eyes, and only then maybe read the rest of the text.

Now think about your website in in these terms:

  • Why would anyone buy something from me when you can find the same thing elsewhere in less time and without having to read so much text?
  • A clean and simple website tells users from the very beginning what it is about and how it can help them.If your site requires the client to read a long text, then it is worth breaking this activity into several steps that lead to the following actions.

Even if the client is already bored halfway through, it will be more difficult for him to leave your site , because he has already completed so many steps that it will not make sense for him to look for an alternative.

Speeds up page loading

We all know this - on a computer, pages open in a reasonable time, but on phones and other mobile devices, this sometimes takes forever.

An advantage of a simple design is that it usually doesn't need a thousand JavaScript files to provide you with content and some options.

Here why every second matters in the age of mobile devices.

And every extra one increases the so-called bounce rate, which determines the percentage of users who leave your site a few seconds after entering.

Therefore, if you will be able to speed up the loading time of your site, the aforementioned The bounce rate will also definitely improve, at least on mobile devices.

How do you do it?

Just get rid of unnecessary images, plugins, add-ons and optimize already added graphics.

It's also worth running a Google PageSpeed ​​Insights test to see what aspects of your site still need improvement.

Fewer problems and bugs

Unfortunately, but you should assume from the very beginning that your site will have some problems and bugs. This is inevitable.

However, on a simple and understandable site, there will be much fewer of them than on a complex one.

The main thing is that you can quickly fix the errors that have arisen.

Exactly so a simple design makes things easier, among other things:

  • Finding errors in language, grammar, etc.
  • Finding design flaws on mobile devices.
  • Speed ​​up loading overall.
  • Maintain security.

Remember that user errors are bound to have a negative impact on the final conversion rate.

Therefore, if your site (especially based on WordPress) is "cluttered" with various unnecessary plugins, then you also need to remember that any (even the smallest) update can break the entire site.

Due to update problems, some new features are lost, and the whole simple process invented by the developers becomes very complicated and difficult to complete without the help of a person with the right knowledge base.

K summary of this subsection:

A simple and understandable site is the ease of creation and simplicity of the source code, painless updating and effective editing of the site itself, both text and images.

Causes more trust

Think about the last time you visited an obscure online store with a niche product or service. Now remember how you felt when you added items to your shopping cart.

Of course, at the very beginning you were attacked by mailing pop-ups. You then spent a few minutes looking for a product you were interested in, then canceled the purchase because the mobile version of the site on your phone was calling to heaven.

Unfortunately, this product is very niche and you should buy it because it is only available in this store. In this regard, you turn on the laptop, but the strange feeling at first does not disappear at all.

You are worried about the security of your personal data.

Now - as the owner of an online store - put yourself in your place buyer.

If a customer cannot trust such a store, what will he do? In most cases, he leaves such a store and looks for another one.

A simple site design will allow you to avoid such problems. From the very beginning, the buyer will know where and what to click on in order to buy this or that product. Moreover, he will be able to do it from his phone, because your site was very easy to understand, and loading time was not a limiting factor.

The trust in such an online store automatically increases along with the chances that that a customer will buy a product or decide to take advantage of your offer.

What are the advantages of a simple and clear website?

Firstly, if you want to increase your conversion rate, take a look at your site and respond for yourself, whether it is too chaotic and overwhelming for ordinary users.

If the answer is yes, then remember that from now on, your goal is simplicity and clarity.

By "shrinking" your site , you reduce loading time, which is a very important factor when it comes to mobile devices, as you will not lose more customers due to the long time to open your new simple site.

Users will not have difficulty finding necessary information.

In addition, the simple design of the site it makes browsing easier, which is the most important factor when it comes to blogs.

If your site continues to be too complex and incomprehensible to users and you try to achieve a satisfactory conversion rate, this will affect the attraction clients and, subsequently, on your income.

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