Marketing

Let's tell you about “Google Ads”

Google has a special service called “Google Adwords”, which is where all the advertising magic happens. Using this service you will be able to advertise your products in Google search.

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WHAT DOES SUCH ADVERTISING LOOK LIKE?

Speaking of advertising on Google, most often we mean “Contextual Advertising”. The name speaks for itself: the system displays your advertisements according to the context of the user's request. Or, even easier - if you sell furniture and a user asks Google to “buy furniture” - Google will serve your ad to that user. Of course, with the appropriate mark "Advertising". You yourself have probably noticed Google search results with this mark more than once. They are usually displayed at the top and bottom of the page.

HOW TO CALCULATE YOUR ADVERTISING BUDGET?

In terms of calculation, Google Adwords provides advertisers with data: The average cost per click for each keyword you select.

Let's take an example of how to calculate the approximate cost of advertising based on this data:

  1. You have selected 40 keywords / phrases. Write them down in Excel or Google.
  2. In front of each keyword / phrase, put an approximate cost per impression at the top of the page that Google Adwords offers.
  3. Next, you need to calculate how much it will cost to acquire a customer through advertising. It's impossible to say for sure without testing. But we advise our clients and partners to be guided by the fact that out of 100 users who clicked on your website through advertising, only one will buy a product or leave a request.

Accordingly, the formula for calculating the cost of a client for each key request is as follows:

Cost per click * 100 = Estimated cost of the result (client / buyer).

For example: UAH 5 * 100 = UAH 500

4. Further, in order to calculate the total budget - write down how many clients you need, multiply by the cost of getting one client (in our example - 500 UAH) and add them up. The amount will just be your estimated advertising budget :)

WHY IS 1 IN 100, DO YOU NEED ADVERTISING SO EXPENSIVE?

In fact, with high quality settings, the advertising result is much better. However, we are talking about business, and in business it is impossible to predict anything 100%. Therefore, you always need to consider the risks.

Besides, seasonality plays a big role, since Google is an exchange. The more people are willing to pay for advertising "Top", the more expensive it will cost.

If you do not want to do all this yourself, you can contact us for help. Well, or just write to us if you want to know something or consult. We will be happy to answer all your questions :)


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