UX and Website Conversion on Mobile - 10 Tips
Why is UX and site conversion on mobile so important? How to improve their quality? Check out our proven tips to help you get there.
User experience and conversion goals on websites go hand in hand. Tailoring a website so that it is responsive to users helps increase the number of people who achieve the goal set by the owner of a particular website.
In my text on best practices for working with websites, I listed a number of tips to help make your site better.
This text is similar to the previous one, but it focuses on the versions of websites that are viewed on mobile devices.
You don't even you can imagine how important certain "flavors" are, which - despite the appearance - greatly contribute to the fact that the user stays longer on the site.
So let's get down to business. Find out why UX and website conversion on mobile devices are so closely related.
UX and website conversion on mobile devices - 10 tips
1. First of all, simplicity
The essence of the problem on mobile devices is that not all elements of the full page should be shown.
It would seem that responsiveness solves this problem - it "shifts" all elements so that they scale correctly on smaller devices. Such a universal solution is not always suitable.
On a mobile phone (or tablet), it makes sense to show what is relevant to the site. The context of use and the device being used also matter. We read, view, and navigate differently on smaller screens. So not all full page methods are desirable.
Provide mobile users with only what is most relevant to them on your site.
2. Be mindful of speed
No one likes to wait too long for certain tasks to complete.
The same applies to loading web pages. When we browse the web on mobile devices, we expect high speeds. Simply put.
We can "lose" our attention faster on a mobile phone than on a computer. So do your best to make your site load as quickly as possible. Remember to view all types of pages, not just the home page.
You may find Bartlomey Kilian's text on website speed testing tools helpful. There you will find some really useful services.
3. Remember intuitive navigation
UX and website conversion on mobile devices is closely related to the transition between different sections of the site, or in other words, navigation.
If the user wants to achieve a goal (for example , buy a product, download an e-book, subscribe to a newsletter), then he should do it as efficiently as possible. The role of navigation is to help the user reach their destination as easily as possible.
Use tried and tested solutions.On mobile devices, it is customary to use the so-called hamburger, that is, a menu collapsed in the form of an icon representing three horizontal lines.
The same applies to navigation, for example, by product categories. Make the list easily accessible so that visitors can seamlessly navigate between different parts of your site.
4. Let individual elements breathe
Adequate spacing between elements is one of the features of the flat design style. They are especially important on mobile devices.
It just has to do with our physical condition. Some people are better with their fingers when talking on the phone, while others have problems. Such diversity is perfectly normal and understandable. That's why it's so important that individual components can "breathe".
Buttons, for example, should not be placed too close to each other, as this can lead to unintended subpages. In this case, users may feel frustrated, which can negatively affect the conversion of goals.
Managing the attention of the audience also plays an important role. If everything is "compressed", then there is too much chaos, so it's harder to find the elements that should be most relevant to the page.
5. Limit the use of pop-ups
In a text on how to improve the appearance of your blog, I mentioned that Google is looking less and less favorably on the use of pop-ups on mobile devices.
This is not surprising because pop-ups on mobile devices tend to annoy us the most. This is mainly due to the fact that popups are more difficult to close than on desktop.
UX and website conversion on mobile suffer greatly when a site uses popups. If you really can't live without them, rethink how they are presented and be sure to make it easier to close them.
However, I would advise you to replace such pop-ups, for example, with forms integrated directly into the page.6. Simplify Forms
Speaking of forms, from here I recommend a text by Barthlomey Kiljan about optimizing website forms. Among other things, you'll learn how to:
- style forms to be pleasing to the eye
- break them into logical, sequential steps
- arrange the order in which fields appear
- choose texts to accompany forms
- optimize CTAs that direct users to forms
As you can see, it all comes down to making forms just beautiful and, above all, intuitive to use. They are usually an integral part of increasing targeted conversions, so make sure they function well.
7. Correct text size and spacing
In my article on formatting the content of blog posts, I mentioned the need to take care of the presentation of texts on the site.
They are extremely important on desktop computers, but I dare say that their presence is even more important on mobile devices.
Texts simply have to be easy to read. Sometimes the user has to wade through a large number of words. In this case, font size, line spacing and font type are important.
Choose proven solutions - Open Sans, Roboto, Lato (by the way, developed by Polish Lukasz Dziedzic) or similar ones, which are extremely legible. Use a font size large enough so as not to strain your eyes.
8. Avoid using "heavyweight" images
This paragraph is a refinement of the information contained in Section 2 of this entry.
Page size is largely dependent on the weight of the images provided to users. This is especially noticeable on mobile devices.
Sometimes situations arise when network coverage is limited. A significant proportion of users also have limited mobile data packages, which can be used up incredibly quickly if the images viewed on a mobile device are too large. space. Excessive resolution is not necessary - they are scaled anyway.
If you care about the detail of images and the ability to increase them, make links so that the full versions are available only on demand, i.e. on click/press.
9. Make the footer useful
The footer is often neglected. Sometimes it happens that various "junk" elements, that is, elements that are not very useful for users, end up in the bottom sections of web pages.
This is a mistake. Indeed, the footer is not as visible as the higher sections of the site, but its role cannot be ignored.
Place there, for example, a brief description of your services. It may also contain, for example, links to the most relevant sections of your site. If the user ends up at the bottom of the page, it would be nice if they were directed somewhere else. Preferably in the place where the goal conversion is most likely to happen.
Testing is everything.
Of course, sometimes you can rely on your intuition or the experience of professionals, but nothing prevents you from periodically conducting, for example, A /B tests.
Properly implemented, they can show you after a while which solutions are better than others.
All this is done to ensure that the UX and conversion of websites on mobile devices are at the highest possible level.
UX and web conversion on mobile devices - why improve it?
All simple - because you have a site for a reason. Most likely, you are selling services or products.
In addition, mobile users cannot be ignored, as in many cases their share of website traffic is higher than that of desktop users.
If you have a website that needs to serve some then goals, then do your best so that each type of user can find their way on it.