Our client is a travel agency in Kiev that provides author's tours in Asia and Europe.
A client contacted us because their site was quite old, they had finished rebranding and wanted to update the site as well to promote it with advertising and SEO.
However, due to the outbreak of a pandemic, the company suspended the project indefinitely after the completion of the design and never resumed work on the project.
Despite the fact that we did not start developing the site - the developers needed take part in the design of the site. As you know, most travel agencies need mandatory integration of third-party APIs on the site in order to display current tours and offers from tour operators. Also, advanced cataloging and filtering on a site with a rather complex structure was planned.
Customers took the site design very seriously. First, we prepared a prototype (UX layout of the website), on which we drew the entire user's path and the ability to pass it for testing. It was especially important that the site was intuitive and user-friendly for users in the 50+ audience.
In order to achieve a satisfactory result, we have reworked the page structure and cataloging several times. In the end, we were able to arrive at the desired result and we went directly to the website UI.
After 3 iterations We agreed on the design of the site, using red corporate colors for working with CTAs, as well as gray and white colors - focusing on vivid photographs from tourist locations. So, nothing would distract the user from getting the impression of the tour and, of course, the targeted action. All elements were intentionally made large, since the lion's share of the site's audience is people of the older age category.
Color palette and typography
As mentioned above, after the site design was completed, the client asked to suspend the project on the development of the site, and to this day uses the old site.
DESIGN: 16 unique pages
MOBILE VERSION: responsive
TERM: 12 weeks
BUDGET: $ 800
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