Why make a new website and why does it hurt so much?
You developed the site back in 2014. It seems like yesterday you, creaking your soul, gave contractors a thousand or two dollars for a new site. These memories are still fresh, and the scars have not healed yet ... And then some manager on the phone says that a new one is needed. What the heck? But the fact is that the site, in a good way, needs to be updated every three years, the deadline is once every five years. Trends are rapidly moving forward, users are getting used to new interfaces, the process of working with websites is simplified. This is not to mention the fact that attractive design matters, and Google changes algorithms every six months. Therefore, if suddenly you did not think that your website was morally outdated - maybe you should think again? And we'll throw some wood on the fire and tell you what sales figures the website affects, and explain why what worked well can work even better and it's worth investing effort and money in it.
SITE QUALITY AFFECTS Bounce Rate
As a rule, 75% of Internet users leave the site immediately due to the long loading speed, repulsive design or untidy mobile version.
When we conduct an express audit of a client's site, it turns out that if the site is more than 5 years old, the percentage of “failures” is usually above 75%. At the same time, for new sites that correspond to today's realities, the failure rate does not exceed the bar of 55%.
This means that already at the stage of clicking on the link you lose 20% of potential customers (and this is at least!).
SITE DESIGN AND AGE AFFECT WEBSITE CONVERSION
Conversion is the percentage of users who leave a request or buy a product on the site, in relation to the total number of users who visit the site.
As a rule, in old-school online stores, in order to buy a product, you need to go through all the circles of hell (filter page, category page, subcategory page, product page, shopping cart, payment, confirmation ... "Yes, I'm sure!") And kill dragon (talk to the manager). But in those online stores that have been developed in the last couple of years, goods, as a rule, can be bought much faster - in three clicks. The “Buy in one click” button is also available - all for the convenience of the user.
THE NEWER THE SITE, THE BETTER THE EXPERIENCE OF THE POTENTIAL CUSTOMER WITH THE SITE
Online fitting rooms, the aforementioned “Buy in one click” button, a quick call from the mobile version, switching to instant messengers and simplified filtering - everything is done for convenience.
All this is a consequence of the evolution of web development trends, and they must be reckoned with. If the user has received a negative interaction experience, he is unlikely to return to you. As a rule, carts are “abandoned” by 73-82% of users (depending on the business area). And you have to return customers with discounts...
Therefore, if your site has not changed since the last parliamentary elections, the time has come. By the way, it's a very good tradition to change the website with the advent of the new government :)
ARE YOU THINKING ABOUT A NEW SITE?
Leave a request on our website or write an e-mail and we will advise on the need for a new website:
[email protected] .
