WHY MAKE A NEW WEBSITE AND WHY IS IT SO PAINFUL?
You developed a website back in 2014. It seems like yesterday you, with a crunch, gave contractors a thousand or two dollars for a new website. These memories are still fresh, and the scars have not yet healed ... And then some manager on the phone says that a new one is needed. What the heck? And the fact is that the site, in an amicable way, needs to be updated every three years, the deadline is once every five years. Trends are rapidly moving forward, users are getting used to new interfaces, the process of website operation is simplified. This is not to mention the fact that attractive design matters, and Google changes algorithms every six months. Therefore, if suddenly you did not think that your website is morally outdated, maybe you should think again? And we will throw a couple of firewood on the fire and tell you what sales figures are affected by the website, and explain why something that worked well can work even better and it is worth investing effort and money in it.
WEBSITE QUALITY AFFECTS BOUNDS RATE
As a rule, 75% of Internet users leave the site immediately due to slow loading speed, repulsive design or unkempt mobile version.
When we conduct an express audit of a client's site, it turns out that if the site is more than 5 years old, the “bounce rate” is usually higher than 75%. At the same time, for new sites that correspond to today's realities, the bounce rate does not exceed 55%.
This means that already at the stage of clicking on the link, you lose 20% of potential customers (and this is at least!).
SITE DESIGN AND AGE AFFECT WEBSITE CONVERSION
Conversion is the percentage of users who leave a request or buy a product on the site, in relation to the total number of users who visited the site.
As a rule, in old-school online stores to buy a product, you need to go through all the circles of hell (filter page, category page, subcategory page, product page, shopping cart, payment, confirmation … ”Yes, I'm sure for sure!”) And also kill the dragon (talk to the manager). But in those online stores that have been developed over the past couple of years, goods can usually be bought much faster - in three clicks. The button “Buy in one click” is also available - everything for the convenience of the user.
THE NEW WEBSITE - THE BETTER THE EXPERIENCE OF INTERACTION OF THE POTENTIAL CLIENT WITH THE WEBSITE
Online fitting rooms, the aforementioned button “Buy at one click ”, a quick call from the mobile version, switching to instant messengers and simplified filtering - everything is done for convenience.
All this is a consequence of the evolution of web development trends, and must be taken into account. If the user received a negative interaction experience, he is unlikely to return to you. As a rule, 73-82% of users “abandon” baskets (depending on the business area). And you have to return customers with discounts ...
Therefore, if your site has not changed since the last parliamentary elections, the time has come. By the way, this is a very good tradition, change the website with the advent of the new government :)
THOUGHT ABOUT A NEW WEBSITE?
Leave a request on our website or write an e-mail and we will consult regarding the need for a new site: