From website development to getting top positions in Google. How we have collected all possible traffic by group, musicians, songs and other targeted queries.
The client turned to our company for the development of the website for the Rhymes label , it was important to emphasize the prestige and reliability of the project. After development, the client took up the goal of increasing the popularity of the label in the search engine. The company is constantly adding to the list of performers that a large number of people are looking for. And it is important that the information is found on the primary source, which means that people should visit the label's website.
The site should receive users to the site not only for the brand requests of Rhymes, Rimes, but also for the performers with whom a contract has been signed, the names of songs, albums, biographies, everything related to the activities of the company.
The highlight of the project is to show results without relying on the actions of others. After analyzing the niche, we realized that in organic search results we will not come across sites of similar topics, our competitors are news resources, music platforms, information aggregators. And similar labels in Russia did not provide information on what to do to get all traffic for key requests related to groups and the company.
In simple words, apart from standard project actions, we did not find anything that would help to quickly build a strategy for project. We had to collect information bit by bit to build a strategy for improving the site.
At the first stages of work:
|TOP at the time of start||Number of requests||% of requests to TOP|
|Not in TOP100||701||100%|
We saw the full potential of the site, which can be obtained with increased SEO promotion. Considering the size of the large size of the promoted online store, we, together with the client, identified priority pages that are in demand and the potential for getting users from the Google search engine.
The main strategy of the project is to create pages for target user requests, without losing the convenience and quality of the site. Show the search engine that the site is the primary source of all information and thereby overtake fan sites and news resources.
For After 3 months of work, we were able to get the first indicators of strong site growth, the site pages began to quickly occupy TOP100-TOP10. From our side, additional extensions of results began to be made on such pages and getting TOP5 positions on requests. The Rhymesmusic label project gained overall domain value as a site for bands and artists. After a short promotion, we realized that we had done everything for the resource to occupy top positions by requests and this site no longer needs to be optimized, because any new pages on it grab quickly enough. Recommendations were provided for filling the site and maintaining its quality.
|TOP on at the moment||Number of requests (was)||% of requests in the TOP (was)||Number of requests (now )||% of requests to TOP (now)|
|TO P 100||0||0%||664||94.72%|
|Not in TOP100||701||100%||37||5.28%|
|Search Query||Frequency||Start Position||Position now|
|rave kids||2900||> 100||1|
|children rave||3600||> 100||3|
|egor nuts||6600||> 100||8|
Confidential information on the statistics of visits, but you can judge from the position of the site what traffic this resource collects.
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