Promotion of the online store of heating and climatic technology Warmth in the Google search engine. How to create a niche leader in the direction of technology from a small store. "RETAIL" SEO service package.
At the end of 2019, the owner of teploradost.com.ua contacted our company to analyze the possibility of website promotion. The company deals with heating equipment, climatic equipment and related products.
The main goal is to become a leader in the niche and increase sales in Kiev and Ukraine. The client was skeptical about the effectiveness of SEO promotion, since the extensive experience of working with a freelancer and other contractors did not bring results. But understanding the global trend of the Internet market and the potential for obtaining new customers, I set out to find a company that would help in this.
We faced a big the task is to promote the heating equipment hypermarket. The site has existed for a long time and the number of sections, products and related pages is difficult to count. The store sells a large number of heating equipment for every taste.
At the first stages of work:
|TOP at the start||Number in requests||% of requests in TOP|
|TOP 1||118||0.84% |
|TOP 100||6 903||49.22%|
|Not in TOP100||7 123||50.78%|
We saw the full potential of the site, which can be obtained with increased SEO promotion. Considering the size of the large size of the promoted online store, we, together with the client, identified priority pages that are in demand and the potential for getting users from the Google search engine.
Having a proven promotion strategy tested on a large number of projects, an individual plan for promoting the Teploradost website was worked out.Considering that the project was previously engaged in, and the result was not high, we conducted a full analysis of the changes that will give guaranteed growth.
On At the stage of work, we faced a number of problems that required an additional solution.
The site has a long history and the internal functionality affected the loading and site health . Hard work was done to increase the performance and optimize the code of the site, which made it fast along with the competition. The search engine now has the ability to quickly analyze the pages of the site.
Confusion of information. The search engine did not perceive the information well at the start of the project and gave out non-target pages upon requests, for example, on the request "Buy a boiler" the page of Double-circuit gas boilers appeared, which did not quite meet the user's request. After working with the content and metadata of the pages, we clearly delineated the understanding of the search engine.
Complex structure. The number of pages on the site is so large that users get lost in navigation. A large number of filter parameters did not allow users to find the product of interest. Together with the client, we carried out a step-by-step work with navigation and filters. Allowed to improve to reduce the "Bounce rate" and page loading speed.
Ukrainian version of the site. In December 2020, it became necessary to create a Ukrainian version of the site. The old site, a lot of functionality did not make it possible to easily translate the site into Ukrainian, as would be the case with simple sites. For us there was a daunting task with which we coped. The Ukrainian version of the site is fully operational, the full development of the language version was carried out by the hands of our developers within 20 hours using the internal developments of our company.
Internet heating equipment store Warmth, including the owner himself, during the year of working with us, they were convinced of the quality of SEO promotion. We managed not only to fulfill the main tasks, but also to improve the site itself. The well-coordinated work and coordination of all issues made it possible to do what others failed.Most of the pages have grown to TOP3 while providing a greater flow of customers to the site compared to last year. The client was able to entrust us with further promotion and the choice of strategy, and he himself was able to devote time to visitors to the resource and get loyal customers.
|TOP at the moment||Number of requests (was)||% of requests in the TOP (was)||Number of requests (now)||% of requests in the TOP (now)|
|TOP 1||118||0.84% ||880||6.27%|
|TOP 3||254||1.81%||1 916||13.66%|
|TOP 5||375||2.67%||2 612||18.62%|
|TOP 10||685||4.88%||4 155||29.62 %|
|TOP 100||6 903||49.22%||11 999||85.55%|
|Not in TOP100||7 123||50.78%||2 027||14.45%|
|Search term||Frequency||Start position||Position now|
|electric boilers||5 400||61||1|
|thermal heads||1 000||> 100||1|
|heat accumulator||1 000||11||1|
|sewage pumping station||5 90||> 100||1|
|double-circuit boiler||1 900||53||2|
|heating radiators||6 600||17||3|
|buy a heating radiator||1 600||26||3|
|Analytics Clicks||7 106||27 817|
|Google search console clicks||6,575||28,006|
|Google search console impressions||603 503||1 207 564|
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