Promotion of the medical site for endoscopy ENDO in the Google search engine. How a small medical site overtakes Wikipedia and competitors in targeted queries. Optimal SEO service package
Creation and promotion of a medical site for endoscopy. The owner and the best doctor, Gaidar Ivan, turned to our company with the aim of minimally refreshing the design and improving the site's performance in Google for targeted queries. Endoscopy and examination of the gastrointestinal tract are the main areas of business, the doctor is well known in the offline direction, while in the search results of the site he occupied far from the first positions.
The main goal is to become a leader in the niche and increase the number of clients in a medical clinic in Kiev. Realizing that the main flow of patients to the clinic can be obtained through word of mouth and the Internet, the choice immediately fell on the development of an online direction.
At the initial stage, it was clear that we were competing with very large medical sites, and the number of pages on the site did not reach even 10. Taking into account the specifics of the Google search engine, at the initial stage, we chose the direction of expanding landing pages and forming general domain indicators. The main task is to create a thematic resource in the eyes of a search engine, with useful and targeted content. A small site can get into the TOP only due to the thematic nature of the resource.
At the first stages of work:
|TOP at the start||Number -bout requests||% of requests to TOP|
|Not in TOP100||285||45.38%|
We saw the full potential of the site, which can be obtained with increased SEO promotion.Taking into account the specifics of a medical site, together with the client we identified a priority area, a promotion strategy, a profile of a user, and target queries that have the potential to get clients from the Google search engine.
Individually for the project, we formed a content plan, stages of launching new pages for user requests and adapted a proven promotion strategy tested on a large number of projects. These works are aimed at strengthening the site as a leader in the direction; competitors who have a large network of medical clinics throughout Ukraine were taken into account.
After carrying out all the basic work and optimizing the site pages, we saw the result of the correct strategy and a gradual entry into the TOP Google by targeted requests. We managed to overtake many aggregators, large medical sites for targeted queries and Wikipedia for information. Considering the specifics of 2020 and quarantine restrictions that strongly influenced the behavioral factor, the constant change in the trend of search queries, we were able to achieve the desired results. The client was able to entrust us with further promotion and choice of strategy, and he himself was able to devote time to visitors and get loyal customers.
|TOP at the moment||Number of requests (was)||% of requests in the TOP (was)||Number of requests (now)||% of requests in the TOP (now)|
|TOP 100||343||54, 62%||596||94.90|
|Not in TOP100||285||45.38%||32||5.10%|
|Search term||Frequency||Position at start||Position now|
|gastrointestinal probe||720||> 100||1|
|capsule endoscopy||320||> 100||4|
|bowel examination||390||> 100||5|
|Google analytics clicks||1285||3577|
|Google search console clicks||1053||4076|
|Google search console impressions||27648||90487|
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