From development to TOP Google and Yandex. How to get a steady stream of customers.
After completing the development of the site more BK Medical Logistic , our team began to promote the site. It is important for a client to have not only a website that can be shown to clients who have already come, but also to get a new audience. Considering the large number of companies in this niche, we understood that it is important to show the quality attitude of Medlogist towards each client, while getting results in attracting free traffic from the Google search engine.
At the first stages of the development of the site, we did work on the formation of an understandable and well-thought-out structure of diseases, clinics and doctors, the ability to pass tests and get results. We eliminated all basic mistakes during the development of the site, which made it possible to simplify the optimization of the site and show it as a strong player in the niche at the start.
At the first stages of work:
|TOP at the start||Amount requests||% of requests to TOP|
|Not in TOP100||3138||82.34|
The potential of the main traffic is small, but taking into account the specifics of the search from potential customers, later they made several cardinal decisions that affected the reach.
Having received extensive information on the initial positions of the site and conducted an extensive analysis of all major competitors. We were able to build a strategy for tasks and content writing that will bring the target audience to the site and show the quality of the resource.The long-term strategy promised a gradual increase in the quality of the resource with an increase in coverage of key user requests, thematic diseases and services provided.
The site is still moving according to the planned strategy, the amount of possible content and potential is huge. During the optimization of the site, the results on priority pages for business are visible, the number of users has increased tremendously, and even travel restrictions to Israel did not prevent customers from providing comprehensive information, registering them for routine examinations and booking time for a trip. Now, in addition to expanding the structure, work has begun on the formation of useful content for the blog and coverage of information requests of users.
|TOP at the moment||Number of requests (was)||% of requests to the TOP (has been)||Number of requests (has become)||% of requests to the TOP (has become)|
|Not in TOP100||3138||82.34||711||18.66|
|Search query||Position at start||Position now||Frequency|
|uterine adenocarcinoma||> 100||1||390|
|lymph node cancer||> 100||2||590|
|get treatment in israel||> 100||3||260|
|cancer treatments in israel||> 100||5||170|
|pedget cancer||> 100||8||590|
|Google analytics clicks||518||13527|
|Google search console clicks||621||11260|
|Google search console impressions||18641||407448|
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