We helped a world educational institution take the lead in a short time, which allowed us to enter the academic year with a good result.
Educational institutions are quite a complex business, besides the fact that there are a large number of regulations, it is also quite difficult to attract customers with such competition. Schools and kindergartens usually cover residents of neighboring houses, but what if you are a private educational institution and at the same time have the best educational materials and methods for the Anglo-French Vision network system?
The answer is simple, you need to reach as many people as possible, which means you are not enough just a row of houses. A client approached us with the aim of attracting users via the Internet. Another company was engaged in the creation and promotion of the site, and the results were not particularly pleasing. Therefore, after discussing the strategy and common goals, we took on a competitive niche.
After analyzing the site, we realized that it was made on Wordpress, while in addition to a large number of technical problems, also there were problems with the language versions and the absence of many pages in the language versions. The design of the site itself is well done, except for the written articles, we did not see anything from SEO on the site. Lack of metadata, important texts, internal links, etc. For a month, the site did not collect users, except for a small proportion of parents and those who already visit the site.
During the first coordinations, we identified:
|TOP at start||Number of requests||% of requests in TOP|
|TOP 3||7||0.62||TOP 5||10||0.89|
|Not in TOP100||190||16.83|
The potential of the main traffic is small, but given the specifics of the search from potential customers, later we made several cardinal decisions that affected the coverage.
The promotion strategy was built on the principle of expertise and coverage of user requests from the search engine. Put things in order in the technical part, content and proper navigation. The search engine and users should see a good resource to entrust the education of their children in this institution. When analyzing the audience, we understood that many were not interested in taking children across the city, so we decided to cover general requests in Kiev and the pinpoint areas of the city.
6 months after the start of work, we got a very good result. Having corrected the shortcomings in the technical part, broken navigation and supplemented with useful pages, we received a high response from the search engine. The site began to grow rapidly and attract the target audience for informational and commercial requests. We cannot boast of TOP1, given that there are many aggregators for educational institutions that sit on a pedestal, but we were able to take the legitimate TOP-3-10 for many commercial requests.
|Currently TOP||Number of requests (was)||% of requests in the TOP (before)||Number of requests (before)||% of requests in the TOP (before)|
|Not in TOP100||190||16.83||219||19.40|
|Search query||Position at the start||Position now||Frequency|
|Educational games for children 6 years||50||2||390|
|English kindergarten kiev||>100||2||20|
|riddles for children 6 7 years||47||3||170|
|riddles for children 6 years||32||4||260|
|private kindergarten kiev||90||6||390|
|private English kindergarten||>100||6||20|
|Kindergarten Kiev||>100||9||1000||Children of the kindergarten Kyiv||>100||9||110|
|Google analytics clicks||145||9907|
|Google search console clicks||186||10630|
|Google search console impressions||7863||195854|
Overall dynamics over time:
Comparison October 2020 - April-2021
Total users for(03/10 - 05/16/2021)
Average search position:
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