Order SEO promotion of a kindergarten and a school in Ukraine, search engine optimization of an English kindergarten website on Google from DIGIANTS

We helped a world educational institution take the lead in a short time, which allowed us to enter the academic year with a good result.

Main optimization goals:

Educational institutions are quite a complex business, besides the fact that there are a large number of regulations, it is also quite difficult to attract customers with such competition. Schools and kindergartens usually cover residents of neighboring houses, but what if you are a private educational institution and at the same time have the best educational materials and methods for the Anglo-French Vision network system?

The answer is simple, you need to reach as many people as possible, which means you are not enough just a row of houses. A client approached us with the aim of attracting users via the Internet. Another company was engaged in the creation and promotion of the site, and the results were not particularly pleasing. Therefore, after discussing the strategy and common goals, we took on a competitive niche.

Initial site analysis

After analyzing the site, we realized that it was made on Wordpress, while in addition to a large number of technical problems, also there were problems with the language versions and the absence of many pages in the language versions. The design of the site itself is well done, except for the written articles, we did not see anything from SEO on the site. Lack of metadata, important texts, internal links, etc. For a month, the site did not collect users, except for a small proportion of parents and those who already visit the site.

During the first coordinations, we identified:

Audience
Target queries and pages for which you can collect traffic
Staging of work and budgets
Fixed the initial indicators
We set the KPI by which we will measure result and breakpoints

Initial metrics:

Semantic core (queries) in tracking: 1129 queries
High traffic potential: 24 pages
Traffic potential: 40,317 clicks per month (according to Adwords)

Site positions at start:

TOP at start	Number of requests	% of requests in TOP
TOP 1	2	0.18
TOP 3	7	0.62
TOP 5	10	0.89
TOP 10	20	1.77
TOP 30	83	7.35
TOP 100	939	83.17
Not in TOP100	190	16.83

(The table shows the position of the site in the TOP100 of the Google search engine results . Positions are taken through a specialized service based on the semantic core in the promotion, for example, TOP1 indicates that the site at the start had 1 out of 1661 key queries on the first search positions).

The potential of the main traffic is small, but given the specifics of the search from potential customers, later we made several cardinal decisions that affected the coverage.

Building a growth strategy

The promotion strategy was built on the principle of expertise and coverage of user requests from the search engine. Put things in order in the technical part, content and proper navigation. The search engine and users should see a good resource to entrust the education of their children in this institution. When analyzing the audience, we understood that many were not interested in taking children across the city, so we decided to cover general requests in Kiev and the pinpoint areas of the city.

Promotion stages:

Formation useful content;
Distributing key queries across the site to increase domain indicators;
Expanding the structure to landing pages;
Improving crawl and page indexing;
Ongoing analysis of speed and usability for mobile devices;
Development of additional pages for regions and machine models;
Low-frequency queries coverage;
Debugging technical problems on site;
Improving the functionality of users that attract attention (Gallery, Video, application page, etc.);
Formation of useful blocks (Frequently asked questions, internal navigation);
Reworking the convenience of the site and simplifying the application forms;
Analysis of user behavior on the pages.

SEO promotion results

6 months after the start of work, we got a very good result. Having corrected the shortcomings in the technical part, broken navigation and supplemented with useful pages, we received a high response from the search engine. The site began to grow rapidly and attract the target audience for informational and commercial requests. We cannot boast of TOP1, given that there are many aggregators for educational institutions that sit on a pedestal, but we were able to take the legitimate TOP-3-10 for many commercial requests.

Semantic core (queries) in tracking: 1129 queries
High traffic potential: 24 pages
Traffic potential: 40317 clicks per month (according to Adwords)

Overall position growth:

910

Currently TOP	Number of requests (was)	% of requests in the TOP (before)	Number of requests (before)	% of requests in the TOP (before)
TOP 1	2	0.18	36	3.19
TOP 3	7	0.62	124	10.98
TOP 5	10	0.89	185	16.39
TOP 10	20	1.77	409	36.23
TOP 30	83	7.35	700	62.00
TOP 100	939	83.17	80.60
Not in TOP100	190	16.83	219	19.40

Change positions for key queries:

private kindergarten

Search query	Position at the start	Position now	Frequency
Educational games for children 6 years	50	2	390
English kindergarten kiev	>100	2	20
riddles for children 6 7 years	47	3	170
English kindergarten	>100	3	20
riddles for children 6 years	32	4	260
>100	5	480
private kindergarten kiev	90	6	390
nursery kiev	>100	6	140
private English kindergarten	>100	6	20
kiyiv cage	>100	7	110
Kiev Garden	>100	7	110
Kindergarten Kiev	>100	9	1000
Children of the kindergarten Kyiv	>100	9	110
private cage	>100	10	320

Frequency - number of searches per month
Position at start - during initial analysis of positions
Position now - after our work
High-frequency queries for this niche are shown, mid- and low-frequency queries of these directions have higher positions.