Increase in traffic and site growth in organic search results. Leading positions in custom-made furniture in Kiev and the region, satisfied customers, individual approach and quality for Dvorsky Studio
It is difficult for a small business to survive among aggregators and companies that can suppress competitors by reducing the cost of products. An individual approach to each client and organic search results from Google are the only salvation for a small business.
Dvorsky Studio is a small website in Kiev and Kiev region, which makes custom-made furniture for the individual needs of the client. In the course of planning the strategies and goals of the company, it was clear that we needed to maximize the site for regional requests, make edits in convenience and speed, so that all users could find furniture for themselves. One of the difficulties is that the furniture is exclusively made to order, there is simply no opportunity to buy a finished product.
Having analyzed the TOP100 search results for furniture, kitchens and wardrobes thematic queries, we came to the decision that the main goal of the site is key queries related to individual design and furniture ordering. However, many competitors provide ready-made solutions for these requests, which significantly complicates the work. At the start, the site consisted of pages with photos and prices, a small number of pages compared to competitors hindered promotion.
At the first stages of work:
|TOP at the time of start||Number of requests||% of requests to TOP|
|Not in TOP100||431||80.86|
The potential of the main traffic is small, but given the specifics of searching for furniture from potential customers, they later made several cardinal decisions that affected the reach.
An individual strategy for achieving results was built for the Dvorsky Studio website, all the elements requiring implementation were agreed, the ultimate goal is getting customers from the Internet.
A large amount of work was done, our team and the client's team completed everything in a short time work on project optimization, strengthening of leadership in Kiev. With the help of heatmaps of user behavior and constant analysis of convenience, we were able to increase the volume of calls and requests in the main directions. The achieved results are intermediate, the client entrusted us with the optimization of the site and the choice of strategy, and he devotes time to the visitors of the resource and the expansion of the regional network of salons.
|TOP at the moment||Number of requests (was)||% of requests to the TOP (has been)||Number of requests (has become)||% of requests to the TOP (has become)|
|Not in TOP100||431||80.86||27||5.07|
|Search query||Position at start||Position Now||Frequency|
|custom-made furniture Kiev||> 100||3||1600|
|custom hallways||> 100||4||210|
|custom-made cabinet furniture||79||5||260|
|custom-made furniture||> 100||5||1900|
|custom-made wardrobes||> 100||9||2900|
|custom kitchens Kiev||> 100||11||2900|
|Google analytics clicks||1014||3200|
|Google search console clicks||1134||3126|
|Google search console impressions||53726||223120|
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