AI assistant for site navigation
When a user doesn't know where to start or where to look for the information they need, artificial intelligence suggests the right page or service. For example: "you need the 'Payment by instalments' section". Using GPT-4 and a full sitemap, the system saves users' time and reduces churn by 25-40%.
A complex website structure is one of the main reasons for the high bounce rate. According to research, users leave a website within the first 20 seconds if they don't find the information they need, and 38% of visitors stop interacting with a website because of confusing navigation. This problem is especially acute for websites with a large amount of content: online stores with thousands of products, information portals, corporate resources with numerous sections and services.
Our AI navigation assistant service implements an intelligent system that helps users instantly find the information, section, or functionality they need on your website. The assistant understands queries in natural language, determines user intentions, and directs them to the relevant section of the website or a specific page.
The solution is based on a combination of technologies:
- GPT-4 - the most advanced language model for understanding user requests in a natural way
- Sitemap - a structured knowledge base about all sections, pages, and functionality of your website
How the system works:
- The assistant is available to the user through a pop-up window or a fixed button on the website
- The user enters his/her query in any form ("How to arrange instalments?", "Looking for information on delivery to Kyiv", "I want to return the goods")
- The AI system analyses the query, determines its essence, and correlates it with the structure of the website
- The assistant instantly provides a direct link to the desired page or section with a brief explanation
- If necessary, the system asks clarifying questions to determine the user's needs more precisely
The assistant not only directs you to the right pages, but also helps you perform specific actions: fill out forms, place orders, set up filters, and search for specific products. Over time, the system learns from user interactions and improves its recommendations.
The solution supports integration with website search, CRM systems, knowledge bases and other internal systems, providing the most relevant answers and recommendations.
The service is ideal for:
- Online stores with a wide range of products and numerous categories
- Financial services with complex products and services
- Corporate websites with a branched structure
- Educational platforms with a large amount of content
- Government portals and services with numerous sections
Key benefits of AI navigation for businesses and users
Implementing an AI navigation assistant provides significant benefits for both website owners and visitors:
Reduced bounce rate. According to our clients, the implementation of an AI assistant reduces bounce rates by 25-40%. Users no longer leave the website due to difficulties in finding information.
Increased conversion rate. Quick access to the necessary information and functionality increases the likelihood of a targeted action. Statistics show a 15-30% increase in conversion after the implementation of AI navigation.
Saving users' time. The assistant reduces information search time by an average of 73%, which is especially valuable for complex websites with a deep structure. Users get instant access to the content they need without having to explore menus and sections.
Reducing the workload of the support team. The assistant automatically answers 65-80% of the typical queries that the support team used to receive: questions about delivery, payment, product returns, and the availability of features. This helps to reduce support costs by 30-45%.
Analytics and insights about users. The system collects valuable data about the requests and intentions of visitors, identifies what information is most in demand and which sections of the site are difficult to find. This data becomes the basis for improving the site structure and user experience.
Personalised experience. Over time, the assistant remembers user preferences and offers personalised recommendations based on their history of interaction with the site, increasing the relevance and efficiency of navigation.
Support for users with special needs. An AI assistant significantly improves website accessibility for people with visual impairments and other disabilities that make standard website navigation difficult.
Why choose digiants.agency to implement an AI navigation assistant
The digiants.agency team combines expertise in AI technologies with a deep understanding of UX/UI and user psychology. Our approach to implementing an AI navigation assistant has the following advantages:
Detailed website analysis and mapping. We conduct an in-depth analysis of your website's structure, user scenarios, and targeted actions. We create a detailed semantic map of all sections and functions to ensure maximum accuracy of navigation recommendations.
Training on real data. Our system is trained on real requests from users of your website and data from the history of support calls. This allows the AI assistant to understand the specific queries and terms that are typical for your target audience.
Seamless integration with design. We develop an assistant interface that seamlessly fits into the design of your website, taking into account the corporate identity, colour scheme, and overall aesthetics. Users perceive the assistant as an integral part of the website, not a third-party add-on.
Multi-platform support. Our solution works equally well on all devices: desktop, tablets, and mobile phones, adapting to the screen size and interaction features of different platforms.
Continuous improvement and analytics. We don't just install an assistant, but also provide ongoing training and optimisation based on real interactions. Every month, you receive detailed analytics of the system and recommendations on how to improve the structure of your website.
Proven effectiveness. Our clients report a 40-65% increase in the time spent on the website and a 25-45% increase in the number of pages viewed after implementing an AI navigation assistant. The average project payback period is 3-5 months.
Ready to turn your website navigation into an intuitive and efficient process? Contact us for a demonstration of the AI assistant's capabilities on your website. We offer a free 14-day trial period so that you can evaluate the impact of the solution on your website's key performance indicators.
