AI assistant for placing orders by voice and chat
An innovative system for placing orders by voice or via a chat interface using GPT-4 and Voiceflow. Customers can naturally communicate with an AI assistant that guides them through the entire purchase process, fills in the necessary fields, and answers questions. The system reduces the number of abandoned carts, saves customers time, and ensures inclusivity for all users.
Difficult checkout is one of the main reasons why people abandon online shopping. According to statistics, 69% of shoppers abandon their shopping carts without completing their orders, and 28% abandon purchases due to a complicated checkout process. This problem is especially acute for older people, users with special needs, and those who shop on the go from mobile devices.
Our AI Checkout Assistance service introduces an innovative system that allows customers to complete their purchases through voice commands or an intuitive chat interface. The system provides the most natural checkout process possible, similar to communicating with a consultant in a physical store.
Technologically, the solution is based on advanced tools:
- GPT-4 - the most advanced language model for understanding natural language and supporting contextual conversation
- Voiceflow - a specialised platform for creating voice interfaces and conversational scenarios
How the system works:
- The customer activates the voice assistant or chat interface on the shopping cart page
- AI system offers assistance and guides the customer through the checkout process
- The system asks for the necessary information in a conversational format (delivery address, contact details, payment method)
- AI processes the customer's answers, automatically filling in the relevant fields of the form
- The system confirms order details and completes the checkout process
The AI assistant is able to answer questions during the checkout process, offer alternative delivery and payment methods, and provide recommendations on related products or promotions.
The solution supports both full voice control and a hybrid format (voice commands + text input for confidential information). The system works in Ukrainian, recognises various dialects and adapts to the user's speech patterns.
The service is ideal for:
- Online stores with a wide audience, including older users
- E-commerce platforms with a high rate of unfinished orders
- Online services with a complex registration procedure (tourism, insurance)
- Businesses focused on mobile users
- Companies seeking to ensure inclusivity for people with special needs
Key benefits of voice and chat ordering
Implementing AI-assisted checkout offers significant benefits for both businesses and customers:
Reduced cart abandonment rates. According to our customers, the implementation of an AI assistant reduces the abandonment rate by 35-45%. The reduction of abandonment on mobile devices is especially significant - up to 55%.
Saving time for customers. Voice checkout takes on average 60% less time than filling out traditional forms. This is especially valuable for loyal customers who regularly make repeat purchases.
Inclusivity and accessibility. The system provides a comfortable checkout process for users with visual impairments, limited hand mobility, and for older audiences who are less accustomed to digital interfaces.
Personalisation of the process. An AI assistant can adapt the checkout process to a specific user: remember their preferences, offer the most relevant delivery methods, and remind them of uncompleted promotions or bonuses.
Reducing errors. The system automatically checks delivery addresses, correctness of data entry, and relevance of information, which reduces the number of erroneous orders by 27-38% and reduces the workload of the support team.
Increase in the average check. Intelligent recommendations during the checkout process (additions to the main product, promotional offers) increase the average check by 15-20% without intrusive upselling.
Analytics and insights. The system collects valuable data on the customer decision-making process, identifies typical problems when placing orders, and generates recommendations for optimising the entire purchase process.
Why choose digiants.agency to implement AI-assisted checkout
The digiants.agency team combines technical expertise in AI and language technologies with a deep understanding of the psychology of online shopping. Our approach to implementing an AI assistant has the following advantages:
Deep localisation for the Ukrainian market. Our system is specially trained to understand the Ukrainian language with all its dialectal features, slang and regional differences. This ensures natural communication for all users, regardless of region.
Seamless integration with your website. We integrate an AI assistant with your existing e-commerce system (Shopify, WooCommerce, OpenCart, custom solutions) without the need for large-scale infrastructure changes.
Multichannel. Our solution works on all platforms: desktop, mobile devices, tablets, and can be integrated into mobile applications or voice assistants.
Continuous training and improvement. The system analyses user interactions and automatically improves scenarios to adapt to changes in the assortment, market trends, and customer behaviour.
Development of individual scenarios. We create unique conversational scripts that reflect the tone of your brand and take into account the specifics of your target audience and product categories.
Proven effectiveness. Our clients record a 25-40% increase in conversion rates and a 30-45% increase in repeat purchases after implementing an AI assistant in the checkout process. The average project payback period is 2-4 months.
Ready to increase conversion rates and improve your customers' checkout experience? Contact us to demonstrate the capabilities of an AI assistant on the example of your online store. We offer a free trial period of 14 days so that you can evaluate the effectiveness of the solution on real data.
