Netflix-style AI reminders: bring back customers intelligently

According to research, 92% of visitors leave an online store without making a purchase on their first visit. At the same time, 70% of users who browse products have a real intention to buy them, but postpone the decision for various reasons: the desire to compare prices, the need for additional information, or simply distractions. Traditional remarketing in the form of banners has low efficiency - only 0.5-1% click-through rate - as it is impersonal and often perceived as intrusive advertising.

Our Netflix-style AI Reminders service implements an intelligent system that tracks user behaviour on the website, analyses their interests, and sends personalised reminders about products they were interested in but did not purchase. The system works on a principle similar to Netflix recommendations - it creates personalised messages that are not perceived as advertising, but rather as useful tips.

Technologically, the solution is based on advanced tools:

• Product View Tracking - technology for tracking user interaction with products on the website
• AI trigger - algorithms that determine the optimal time, channel, and format of a reminder

How the system works:

1. Analysing user behaviour on the website (what products they viewed, how much time they spent on each, whether they added them to the basket)
2. Determining the level of interest in specific products on a 10-point scale
3. Generate personalised reminders based on context and interests
4. Choose the best channel (email, push notification, pop-up window on a second visit)
5. Determining the most effective time to send a reminder
6. Analyse user response to further improve communication

Unlike standard remarketing solutions, the system doesn't just show previously viewed products, but creates contextualised messages, taking into account

• Reasons why the customer might not have completed the purchase (price, uncertainty, lack of information)
• Current promotions and discounts on products the customer was interested in
• New product reviews or ratings since the last review
• Complementary products that can add value to the main product

The service is ideal for:

• Online stores with a wide range of products
• Online businesses with a long decision-making cycle (appliances, furniture, services)
• E-commerce platforms with a high rate of unfinished purchases
• Premium stores where a personalised approach is important

Key benefits of personalised AI reminders for businesses

The implementation of an AI reminder system provides significant benefits for online businesses:

Increased conversion. According to our clients, smart reminders increase conversions by 15-25% compared to traditional remarketing. The click-through rate of such reminders is 4-6 times higher than that of standard banners.

Increase in the average check. The system not only reminds you of the products you've viewed, but also offers related products, which increases the average check by 10-20%. Intelligent algorithms determine which additional products are most appropriate for a particular customer.

Reduced sales cycle. Targeted reminders reduce the time from first visit to purchase by 30-40%, especially in categories with long decision-making.

Reducing the cost of customer acquisition (CAC). Returning warm customers through personalised reminders is 5-7 times cheaper than attracting new ones through advertising. This significantly improves the ROI of marketing costs.

Improved customer experience. Unlike intrusive advertising, personalised reminders are perceived as a useful service. According to surveys, 78% of users rate such communications positively if they are relevant and unobtrusive.

Process automation. The system works automatically, without requiring constant monitoring by marketers. Algorithms independently optimise content, time, and communication channels based on accumulated data.

Deep analytics of customer behaviour. The system provides detailed reports on user interaction with products, identifies behavioural patterns and reasons for refusing to buy, which allows you to improve not only communication but also the website and assortment.

Why choose digiants.agency to implement AI reminders

The digiants.agency team has unique expertise in the development and implementation of AI solutions for e-commerce. Our approach to creating a reminder system has the following advantages:

Deep understanding of customer psychology. We develop algorithms not only from a technical point of view, but also taking into account the psychological aspects of decision-making. Our communications take into account different types of customers and their motivations.

Multichannel with a single strategy. Our solution combines various communication channels (email, push, on-site, SMS) into a single strategy, ensuring consistent but not intrusive communication with the client.

Seamless integration with your systems. We integrate the solution with your existing infrastructure (CRM, e-commerce, email marketing) without the need for significant changes to the website architecture.

Continuous A/B testing and optimisation. The system automatically tests different message formats, time intervals, and channels, constantly improving the strategy based on real data.

Adaptation to the specifics of your business. We customise algorithms individually for your industry, product range and target audience. Each solution is unique and takes into account the specifics of your business.

Proven effectiveness. Our clients record a 12-30% increase in revenue within the first three months after the implementation of the AI reminder system. The average project payback period is 1-3 months.

Ready to increase your conversion rate and return customers who didn't complete the purchase? Contact us to audit your website and develop a strategy for implementing AI reminders. We offer a free 30-day trial period to demonstrate the system's effectiveness on your real data.