AI Product Assistant: Your 24/7 Smart Consultant

After purchasing a product, 64% of customers face questions about its proper use, care or combination with other products. According to research, 71% of product returns are due to a lack of understanding of how to use the product, and 83% of customers expect to receive detailed recommendations after purchase. At the same time, traditional instructions often go unread or unclear, and contacting customer support requires additional effort from the customer.

Our Interactive Product Assistant service implements an intelligent AI system that accompanies the customer throughout the entire process of getting to know the product. The assistant in the format of an interactive chatbot provides personalised recommendations on how to use, care for, and optimally combine the purchased product with other products. The system is activated both when browsing the product on the website, helping to make a purchase decision, and after the purchase, accompanying the customer at all stages of use.

The solution is based on the most advanced AI tools:

• ChatGPT - a leading natural language processing technology for creating human-like dialogues
• GPT-4 - the most powerful version of GPT for deep contextual understanding and providing the most accurate recommendations

How our system works:

1. Integration with the product base of your online store and filling the AI model with detailed information about each product
2. Creation of an interactive interface with the ability to ask questions in the format of a natural dialogue
3. Activation of the assistant at key moments: while viewing the product, after adding it to the basket, after the purchase, after certain periods of use
4. Personalisation of recommendations based on product category, purchase history, and user behaviour
5. Continuous training of the system based on the most frequently asked questions and feedback

The interactive assistant provides different types of information:

• Detailed instructions for use with step-by-step explanations
• Care and maintenance recommendations for a longer service life
• Tips for combining with other products (complementary products)
• Answers to frequently asked questions and solutions to common problems
• Creative ideas for non-standard use of the product

The service is ideal for:

• Electronic equipment and gadgets that have complex functionality
• Cosmetic products, where the rules of application and combination are important
• Furniture and household goods that require proper care
• Clothing and accessories, where style and combination tips are relevant
• Products for hobbies and creativity, where it is important to understand the techniques of use

Key benefits of an interactive assistant for businesses and customers

The introduction of an interactive assistant provides a number of strategic benefits for both businesses and consumers:

Reducing the number of returns and complaints. According to our customers, the introduction of an interactive assistant reduces the number of returns by 40-60% and the number of complaints by 30-50%. This is due to the fact that customers receive clear instructions on how to use it and avoid common mistakes that lead to dissatisfaction with the product.

Increased average check and cross-selling. Intelligent product combination recommendations increase the volume of additional purchases by 25-35%. For example, a customer who has bought a camera will receive personalised recommendations for lenses, filters, and other accessories, which will drive additional sales.

Improving customer experience and loyalty. Continuous support at all stages of product use creates a positive experience of interaction with the brand. According to statistics, customers who have used an interactive assistant are 70% more likely to make repeat purchases and 45% more likely to recommend the brand to friends.

Reduced workload on the support team. Automated answers to 80-90% of typical questions reduce the number of calls to operators by 50-70%, allowing you to focus resources on solving complex non-standard issues and improving the quality of service.

Collecting valuable data on product usage. The system accumulates information about typical product requests, problems, and usage scenarios. This data can be used to improve products, optimise website descriptions, and develop new products that better meet user needs.

Extending the customer lifecycle. Regular interaction with the assistant keeps the customer connected even after the purchase, reminding them of the brand and encouraging repeat visits to the site. This increases customer lifetime value (LTV) by 30-50%.

According to our clients, the implementation of an interactive assistant provides ROI (return on investment) of 300-500% during the first year of use.

Why choose digiants.agency to implement an interactive assistant

The digiants.agency team combines deep expertise in AI technologies with practical experience in improving customer experience. Our approach to implementing an interactive assistant is distinguished by the following advantages:

AI training based on the specifics of your business. We do not use template solutions. Each AI model is trained on the unique features of your products, taking into account the specifics of the industry, typical usage scenarios, and the needs of your target audience.

Multichannel integration. Our assistant is available on all platforms: website, mobile app, email newsletters, chatbots in messengers, QR codes on physical goods. This ensures a seamless experience regardless of the channel of interaction with the brand.

High level of personalisation. The system takes into account not only a specific product, but also the user's profile, purchase history, website behaviour, and even the time of year or region of residence to provide the most relevant recommendations.

Continuous content improvement. We don't just launch the assistant - we constantly analyse its performance, add to the knowledge base, optimise responses based on feedback, and develop new interaction scenarios.

In-depth performance analytics. Our solution includes a detailed analytics system that tracks key metrics: frequency of use, most popular queries, impact on sales and loyalty, and interaction time. This allows you to constantly optimise the system and measure ROI.

Proven effectiveness. Our clients report a 20-40% increase in the average check, a 40-65% decrease in the number of returns, and a 30-50% increase in the rate of repeat purchases after implementing an interactive assistant. The average project payback period is 3-6 months.

Ready to improve customer satisfaction and increase sales with an intelligent assistant? Contact us for a demonstration of the system's capabilities using your products as an example. We offer a free trial period for one product or category so that you can evaluate the effectiveness of the solution on real data.