Smart personalized mailings using AI
Each user receives exactly the offers they are interested in, based on their browsing history, purchases, or geolocation. The system automatically segments the audience, creates personalised content, and optimises the time of sending for maximum efficiency. Supports email, push notifications, SMS, and messengers for comprehensive omnichannel communication.
Traditional mass mailings are gradually becoming a thing of the past. According to research, 91% of consumers are more likely to choose brands that offer personalised offers, while irrelevant emails lead to unsubscribes and spam marks in 70% of cases. At the same time, segmented personalised campaigns demonstrate a 760% higher ROI compared to mass emails.
Our Smart Campaigns service implements an intelligent system that automatically personalises communication with each customer based on their preferences, behaviour and history of interaction with your brand. The system analyses data about each user and generates unique offers that best suit their interests, increasing the likelihood of conversion and brand loyalty.
The solution is based on advanced tools:
- Mailchimp + GPT - a combination of a powerful email marketing platform with artificial intelligence capabilities to create personalised content
- Pushwoosh - a platform for push notifications with geolocation and user behaviour analytics
How our system works:
- Collecting and analysing user data from various sources
- : Purchase history and browsed products
- Interaction with previous newsletters (opens, clicks)
- Behaviour on the site (time spent, navigation paths)
- Geolocation and device data
- Demographic and socio-economic characteristics
- Audience segmentation based on AI algorithms that reveal hidden patterns and form dynamic customer groups
- Automatic creation of personalised content for each segment or individual user
- Optimisation of the time of sending emails based on the activity patterns of each user
- Continuous system training based on campaign results and strategy adjustments
The system supports various communication channels:
- Email campaigns with personalised content
- Push notifications based on behaviour and geolocation
- SMS campaigns for important notifications
- Personalised banners and offers on the website
- Integration with messengers (Viber, Telegram, WhatsApp)
The service is ideal for:
- E-commerce projects with a wide range of products
- B2C companies with a large customer base
- Subscription-based service businesses
- Companies with various promotional offers
- Businesses with seasonal sales and promotional campaigns
Key benefits of personalised emails
Implementing smart email campaigns provides your business with a number of strategic benefits:
Increased conversion. Personalised email campaigns demonstrate a 150-300% higher conversion rate compared to standard bulk messages. According to our statistics, customers record an average increase in revenue from email marketing by 35-70% within the first three months after implementing the system.
Reduced unsubscribes. Relevant content significantly reduces the unsubscribe rate by 60-80% on average. This allows you to maintain a healthy subscriber base and improve the reputation of your email marketing domain.
Increase the average check. The system analyses purchase history and offers related products or services, which increases the average check by 20-40%. For example, a customer who has purchased a smartphone will be offered a case, screen protector, and accessories that best match their device model and style of previous purchases.
Recovery of abandoned baskets. The intelligent system automatically sends personalised reminders about incomplete purchases, taking into account the reasons for the abandonment. This allows you to return up to 25-45% of abandoned shopping carts, significantly increasing the overall conversion rate of your website.
Optimisation of the frequency of communications. The system determines the optimal frequency and time of contact for each customer, preventing both excessive messages and loss of contact. This increases the effectiveness of each message and reduces the risk of customer fatigue.
Automation and scalability. Once set up, the system works automatically, adapting to changes in user behaviour and product mix. This allows you to maintain effective marketing even with a significant increase in the customer base without the need to proportionally increase the marketing team.
According to our clients, the implementation of smart email campaigns can increase LTV (customer lifetime value) by 40-60% and reduce the cost of attracting new customers by 25-35% by increasing the efficiency of reactivating existing users.
Why choose digiants.agency to implement smart email campaigns
The team at digiants.agency combines deep technical expertise in AI and data analytics with practical experience in marketing. Our approach to implementing smart email campaigns has the following advantages:
Comprehensive personalisation. We go beyond basic segmentation by demographics or purchase history. Our system takes into account more than 50 parameters for each user, including time spent on pages, browsing sequence, seasonal shopping patterns, and even the style of communication with support.
Integration with all your systems. We provide seamless integration with your CRM, ERP, CMS, analytics system and other business tools to create a single information field and ensure consistent communication across all channels.
Multichannel approach. Our system coordinates communication across all channels, from email to push notifications and messengers, ensuring a consistent brand experience and avoiding duplicate messages.
Ethical data collection and use. We implement systems that fully comply with the requirements of the GDPR and Ukrainian legislation on personal data protection, ensuring the legality and ethics of personalisation.
A/B testing and continuous optimisation. We don't just launch the system - we constantly test different approaches, headlines, visuals and strategies for each segment, ensuring continuous improvement of the results.
Proven effectiveness. Our clients record a 200-400% increase in ROI (return on investment) from marketing campaigns and a 30-50% increase in customer retention after implementing a smart email marketing system. The average project payback period is 2-3 months.
Ready to improve the efficiency of your marketing communications? Contact us for a free audit of your current email campaigns and an assessment of the potential of implementing a smart email system for your business. We'll analyse your audience, communication channels, and competitive landscape to offer you the best solution.
