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Frequently asked questions on the site and in the online store - that's why you need them

The FAQ section on your website and store can be an extremely useful feature that will save both you and your customers time.


There are many reasons why a FAQ on your website and online store is a great idea.

In this post, I will try to explain in simple words:

  • What is Frequently Asked Questions?
  • Why should websites have a FAQ?
  • Where do you get questions for an FAQ?
  • How should a FAQ be written?

What is an FAQ and what is it for?

This is nothing more than a FAQ section, which additionally contains answers to these questions.

FAQ on your website and online store is also the first page that customers visit looking for answers to their questions before contacting you directly.

If your FAQ is written correctly, it contains the most frequently asked questions and a simple explanation of problems, it can help buyers at different stages of making a purchase. He may also decide to cooperate with your company.

In a word, frequently asked questions on your site and in the online store reduce the anxiety of customers, for example, when making purchases, which can affect their final quantity and your income.

Why should sites have FAQs?

Responding quickly to customer questions is the main purpose of the FAQ page, but the functions and benefits of the page can be much more than you think.

1. Frequently Asked Questions save time

The first point of reference for customers is a well-written and organized FAQ.

This will help them find answers to quick questions they would otherwise have to ask directly to you, thereby wasting your valuable time.

If the customer misses the FAQ, you can direct them to the appropriate subpage or quickly copy the answer and paste it into an email.

2. FAQs build relationships with clients

One of the main elements of building a relationship with a client is gaining their trust.

Clients who receive an FAQ on a good day are comforted by the fact that you are trying to be transparent and solve problems from the very beginning.

FAQ also significantly increases the rating of your company in the eyes of customers, so you get a loyal audience that will constantly return to you because of a positive attitude towards cooperation.

3. An FAQ puts you in the position of an expert

FAQ on your website and online store is the perfect place to showcase your expertise.

This makes repeat visitors more likely to become your customers because they will get the impression that you have professional knowledge and experience in your industry.

4. Frequently Asked Questions improve menu navigation

FAQ pages are often used as an integral part of site navigation, as many questions can be related to the relevant subpage of your site, such as "Warranty" or "Terms and Conditions".

Therefore, FAQs are a great way to build an internal link network.

5. FAQs make search engines better

Frequently asked questions not only help users, but they can also help you rank higher in search results.

The FAQ page contains frequently asked questions that are relevant answers, keywords, and a lot of other valuable information that a search engine might find valuable, which can certainly move you higher in the rankings.

6. Frequently Asked Questions will help you better analyze your website traffic

Regularly analyzing data about your website visitors can provide interesting information.

This includes questions ranging from finding out where users most often come from how long they stay on the site, which subpage of the FAQ is the most visited, to whether customers are more likely to buy a product after reading the FAQ section.

Also, by analyzing the data you receive, you can better organize and adapt your FAQs to make them more useful to your customers and their needs.

Where do you get your FAQs from?

The best sources of questions for FAQs are your inboxes containing questions about support, and regular correspondence with customers.

Moreover, being an expert in your niche, you will be able to anticipate some of your customers' questions.

More than one hundred websites are also a good source of questions for the FAQ.

Therefore, when deciding whether to select a particular question for the FAQ, focus on its relevance to the search engine, its usefulness, and the possibility of additional questions.

Thus, you'll turn the FAQ into a brilliant, interconnected guide that every client will appreciate.

How should a FAQ be written?

1. Answer the questions

This seems like an obvious thing, but many of the answers to frequently asked questions are voluminous, which makes you spend too much time reading them.

Don't go into unnecessary details, the answer should be concise and concise.

If the question asked requires more in-depth analysis, and the problem is very complex, consider writing a separate guide on your blog. Don't forget to add a link back to the FAQ.

Also, it's good to use simple words so that each client understands what you want to convey.

2. Use the language of your customers

When writing answers to frequently asked questions, use the language of your customers, not jargon or professional names that you use when communicating with someone in the industry.

Such answers will be as customer-focused as possible, which will avoid ambiguity.

If you doubt that the FAQ is simple enough, use a small poll solution at the end of each answer that asks the client if the answer was helpful or not.

3. Do not duplicate existing information

If the information you need is already on your site, do not duplicate it, just provide a link.


Duplicate content can negatively affect on the visibility of that subpage in the Google index.

For example, if the warranty terms are already on another page, link to that page and possibly point to the subpage related to the question asked.

4 . Develop convenient navigation

Create a FAQ section on your website and online store so that everyone can easily navigate it.

Most of us do not read all the text, but scan only the most important subsections. Therefore, avoid a single block of text and opt for a breakdown.

If the FAQ is extensive, sorting into categories, for example, will be useful, and the search engine will make it much easier to find relevant items.

Nor don't forget to hide the FAQ page. You can even include it as a menu item on your site or as a section of each product or service subpage.

Why is it important to have FAQs on your website and online store?

Often asking questions is a valuable tool. They provide quick access to data and also help users get the information they need without having to contact you directly or customer support.

A well-written FAQ will greatly improve the performance of your entire site and allow you to take a breath and calm your nerves from asking the same questions every day.

Remember also that despite having an effective FAQ on your site and online store, visitors will still ask the same questions (albeit to a lesser extent) , but then you will have the option to quickly copy the answer or go directly to the FAQ.

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