Smart AI search: your customers will find everything they are looking for

Do you remember how searching on websites used to be like a cranky librarian who would only give you a book if you knew its exact title? One misspelled word and you'd get "nothing found for your query". In the world of e-commerce, such situations mean lost sales and disappointed customers who go to competitors. According to statistics, 30% of visitors leave a website if they can't find the product they're looking for quickly. And with the rapid growth of online shopping, especially after the pandemic, when the number of online shoppers in Ukraine increased by almost 40%, search is becoming a critical element of your business success.

Do you want to stop losing customers to poor search performance? There is a solution. All you need to do is implement the Smart Search system on your website. We will tell you what it is, what benefits it provides, and how to take your business to the next level with the help of intelligent search.

What is Smart Search and how does it work?

Before we look at the benefits, let's understand what modern smart search is and what technologies it is based on.

"Smart search is an intelligent system that uses artificial intelligence and machine learning algorithms to understand the context of user queries. Unlike standard search engines that look for exact keyword matches, Smart Search analyses user intent, takes into account synonyms, corrects typos, and even understands the context of a query.

Our Smart Search system is based on cutting-edge technology:

• Algolia is a powerful search creation tool that delivers lightning-fast speed and highly relevant results.
• Typesense is a lightweight and powerful open-source search engine optimised for speed and usability.
• Elasticsearch is a distributed search engine capable of processing large amounts of data.
• NLP (Natural Language Processing) is a natural language processing technology that allows the system to understand human speech with all its nuances.

Technically, the system works like this: when a user enters a query, the algorithms analyse it taking into account the previous search history, popular queries of other users, current trends, and many other factors. Thanks to this, even if the user makes a mistake in the query, the system is able to understand what exactly they are looking for and offer the most relevant results.

Benefits of Smart Search for your business

Implementing smart search is not just a technical upgrade, but a strategic decision that positively impacts conversions, customer satisfaction, and ultimately your business's bottom line.

Understand misspellings and synonyms

Your customers are human, and people make mistakes. Someone may search for "iPhone" instead of "iPhone", "Samsung" instead of "Samsung", or type "mountain bike" with a typo. A regular search simply won't give you any results, but our smart search will recognise such errors and show you the correct products.

Moreover, the system takes into account synonyms and alternative product names. Looking for "sneakers"? The system will show you both "sneakers" and "snickers" if they match your query.

Contextual search and personalisation

Smart search takes into account not only the query but also the context. For example, if a user searches for "black dress", the system can show not only black dresses, but also suggest accessories that match this type of clothing.

The system also learns from user behaviour. If most people who searched for "tracksuit" ended up buying a certain model, this model will be shown higher in the search results for new users.

Voice search and the Mandela effect

In the age of voice assistants, more and more people are using voice search. Our system is optimised to recognise and process voice queries, making your website more accessible to modern users.

Interesting fact: our smart search even takes into account the so-called "Mandela effect" - the phenomenon of collective false memory, when many people remember something differently than it actually happened. For example, many people may search for "Batman and Robin" instead of the correct title of the film "Batman Forever". Our system understands such peculiarities and shows users what they are looking for, even if the query is technically incorrect.

Analytics and recommendations for your business

In addition to improving search for customers, our system provides valuable analytics for business owners:

• Analysis of popular queries helps you understand what your customers are looking for most often.
• The system detects "zero results" - queries for which nothing was found, which helps to expand the range of products in demand.
• The algorithms can recommend which products should be added to the assortment based on user requests and market trends.

Why should you choose digiants.agency to implement Smart Search?

The implementation of Smart Search is not just a matter of installing a ready-made solution. It is a complex process that requires expertise, experience and an individual approach to each client.

The digiants.agency team has many years of experience in implementing intelligent search engines for businesses of various sizes - from small online stores to large marketplaces with tens of thousands of products.

Our approach is based on a detailed analysis of your business, product range, and target audience. We don't just install a generic solution, but customise the system to your specific needs, taking into account the specifics of your niche and the behavioural patterns of your customers.

The average cost of implementing smart search for 10,000 products starts at $2,000, but this investment quickly pays off by increasing conversion rates and increasing the average check. According to our statistics, the implementation of smart search increases conversion by 20-30% in the first months after launch.

Ready to turn your website into an intuitive tool for your customers? Contact us right now and we will help you implement Smart Search to make your business more profitable and competitive in the Ukrainian market.