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Marketing

How to make a price list on the site

The price list itself is often the key point where the user makes the choice between whether or not to use your service. Therefore, it's worth turning the heat up to increase the likelihood of a positive audience reaction to your content, and introducing multiple flavors to effectively present the price list on the page and attract customers. Be sure to check out our tips on how to arrange a price list on the page.

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How to create a price list on the website? - 8 Tips

1. Comparison, the basis for evaluation

No matter what you are going to buy, you are comparing, even sometimes not realizing this. It is rare that we know enough about the purchase in advance to take the finished product "off the shelf" and understand what we want.

In the vast majority of cases, we make a choice between two or three products, considering what one has and what the other does not. Thus, we are looking for a middle ground and an optimal choice.

The price list has the same task, which is best presented in the form of a table or plans, so that the differences between the various options can be conveniently highlighted. In the case of "dry text", it's really hard to achieve an effect where you effectively show the differences.

Therefore, the tabular comparative form is the basis.

2. Exposure of what you offer

In the price list form, it is useful to list all the components and features of a particular plan in order to the potential client knew what was included in the price. It is also supposed to show the differences between the individual plans, on the basis of which the decision is made to choose one of the options.

Most a common and generally very effective way to show this is with "birds", which show what is included and what is not included in the plan.

Here you can see the differences between the plans to the naked eye. This makes it easier to make a decision and adapt the plan to your own needs.

For many variations, it is a very interesting idea to make a top header tables static to show the most important information (price and CTA button). See how it looks live.

3. Limit Choices According to Choice Paradox

The more choices, the harder it is to make a decision and the easier it is to make a mistake . Therefore, try to approach the number of options offered reasonably. Most often on the site you will find price lists divided into 3 or 5 plans. More plans can be very overwhelming and, above all, difficult to read.

If the differences in the individual price list plans are small, it might be a good idea to limit the number of plans.

Here is an example of displaying a price list on a page with many plans. It's rather unreadable due to the large amount of element compression.

4. Use your free plan safely

Your price list may include a free plan. However, why should we handle it safely? Because it works both ways. The good and the bad.

The bad thing is that if you show it along with paid versions, the user will definitely compare, whether the paid option is beneficial to him. Thus, he may get the impression that he does not need a few additional features, and he will switch to the free version.

On the other hand, kindness works the other way around. This shows that the free version pales in comparison to the paid version, so that the recipient gets the impression that it is not even worth messing with.

Therefore, you need to distribute the features well between the free and paid plans.

There is one more advice. You can completely avoid using the free plan on the site's price list, and instead activate your default account as a free trial, i.e. a version with a time limit. Here's how it's done, for example, with Dropbox - look at the second image attached to this post. Each plan is paid, but the CTA button directs you to the trial: "Try it for free".

5 . Offer a choice

Please note that in the stationery store, the seller recommends and offers us something. This also applies to online stores, where there are sections entitled, for example, as a rule, "Bestsellers", i.e. the most frequently purchased items.

Therefore, make sure that the price list presented on the site suggests a plan and its choice. You can use different words to emphasize this - like recommended, most popular, customer's choice, most popular, etc.

Here the recommended selection is very well accentuated.The user sees this option almost immediately, and it is on it that he focuses his eyes from the very beginning.

6. Change the order of the plans

I've looked at a lot of price lists on websites, but haven't come across any that in reverse order.

All plans start from cheapest to most expensive. So perhaps a reasonable choice would be to break this convention?

Mostly because in psychology there the concept that the first information we receive influences our decision. It can be illustrated like this: the first impression is the last, right?

Therefore, perhaps the demonstration of the most expensive tariff plan at the beginning will be more attractive due to the many options offered.

sheet on the site, perhaps you should approach this issue from the opposite side than most?

7. Name the plans

Naming plans have the value of being able to identify the user with something. This, in turn, leads to better interaction with him and increases the chances of success, that is, sales.

You can get creative with this, but showing who the plan is for is just as helpful. What target group does it cover and who is the right person for it.

Here it is shown in such a way that we we have named plans that suggest for what purposes to choose one or another package, as well as a broader description just below the package name as lightening.

Here, on the other hand, is a more creative way, where we have a visual representation of which plan provides which benefit. The free one is just a dinosaur egg, and the richest one is obviously a tyrannosaurus rex. Ticklish approach.

8. Encourage a longer offer

Pricing can also be based on time, ie. on a subscription to a service for a certain period. It is worth encouraging customers to sign up for a longer term, as it is more cost effective for you.

To effectively stimulate this, of course, it is worth using a promotion when, for example, you can save more with an annual subscription than monthly.

An effective price list on the site shows first only annual prices, and then monthly. In addition, it would be nice to present the amount or percentage of the cost that can be saved.

How to create a price list on the site? - text summary

I hope these eight tips and examples have given you an idea of ​​what how to arrange a price list on the site so that recipients are happy to use the service.

Small changes and adjustments are enough to appeal to more customers.

Good luck implementing an effective price list on your website!

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