How to keep the user on the page for more than 5 seconds?
You spend many hours working on it to develop it in the best possible way. However, it takes less than five seconds for visitors to decide whether your site is worthy of their attention or not. It's only in those few seconds that you have to engage users with something, convey a quick and interesting message, and do everything possible to stop them and "force" them to study the site in detail. It seems complicated, doesn't it? How to keep a user on your site for more than 5 seconds?
Today I will answer three main questions:
- How to keep a user on the site longer?
- Why do most users leave my site within the first five seconds?
- What are the best ways to keep a user on the site for longer and thereby impact for conversion?
1. Optimize website loading speed
If your website takes more than 4-5 seconds to load, unfortunately , you lose a significant part of your potential customers.
Various studies and statistics prove that Internet users leave websites faster, that take longer than 3 seconds to load. According to Amazon, one second lost on page load equals nearly $1.6 billion in lost sales. In this regard, I refer you to our guide to reducing website load time for more information.
2 Make a good first impression
It's often said, "The first impression is the last impression." This phrase is absolutely true when it comes to company websites. It is very rare that simply ugly sites have a chance of success. After the five second rule has passed, it's important to make a good first impression.
I'm just guessing your site has "something like that". Most often, this is an attractive design combined with a suitable combination of colors, images and photographs. The main thing is to attract attention without confusing users. Don't be afraid to experiment with your site until you achieve the desired, memorable and unique effect. An article about a user-friendly website is worth reading here.
3. Smartly plan the space that the user sees immediately upon entering
According to various statistics, website users spend almost 80% of their time is spent browsing content and the space they see immediately after visiting the site. This clearly indicates that Internet users are subject to the "first impression" rule. Here I should immediately clarify that the attractive space of the page should be along its entire length. Because it's a myth that users don't scroll through pages.For more information, I invite you to read the post on UXMyths.
Make sure the user is at the top of the page immediately will see your USP, that is, the unique factor that you reveal most of all in your advertising campaign. It could be a product, service, or message. Usually, visitors don't have the patience or full concentration to focus on the entire page and its content. Therefore, you should consider that only the first part of the page will remain in the user's memory, and this is where you will place the most important information.
4. Highlight what you offer with catchy titles
Know one thing - your site visitors won't read everything what is listed in the subsections, just to see what you have to offer. They want it immediately. And preferably in capital letters.
Writing short and catchy titles is a must for any advertising campaign. The heading text should communicate effectively with users so that visitors immediately understand that they are on the right page and get what they want.
When choosing text, don't suggest yourself. Test your titles with A/B testing to make sure your copy is optimal. Faced with this, what should your headings be like to keep the user on your site? Bartlomey Kilian of MobileTry wrote an article on this topic about creating headlines. I invite you to read it.
5. Give users everything on a silver platter
When users enter a site, they expect to see a simple and intuitive navigation menu. Your (presumably top) menu bar should contain all the important links that users might be interested in - services, contact options, home page, etc. In addition, your menu should be simple and easy to use. Note: Make sure the language you use in the menu is understandable. Some visitors may have difficulty finding what they are looking for. This in turn can lead to high bounce rates.
6. Avoid using too much text - diversify your content!
If your site has a lot of long content without any visual interludes, then you will experience a high bounce rate. There is a very obvious reason for this.Visitors are unable to read this amount of content, or simply... don't want to.
How to keep user on your site for more than five seconds? You can make it visually appealing. Use images, graphics and videos to convey information about your offer. Optimize your content to keep it short and always remember that most visitors live in a rush. It is important that your texts are precise and concise. Another note: this kind of writing requires a lot of knowledge and practice, so don't get discouraged from the start.
7 . Add Security, Reliability, and Trust
Here I can offer you two of our articles. One about the role of reviews and testimonials on the site, and the other about how to install an SSL certificate.
8 . support graphics but avoid stock photos.
Eight out of ten users only need to look at images and headlines to understand what the company offers. The rest will read the details. To pass the "5 second test" i.e. to keep the user on the page longer, you need to combine graphics with relevant text. Instead of using publicly available free images, invest in high quality, unique graphics that truly represent what your company has to offer.
9. Optimize your site for mobile users
You have probably noticed by yourself that more and more sites are viewed from a phone or tablet. Therefore, mobile devices cannot be ignored - it is very important to optimize your site for mobile devices so that every user has the best experience on it. Also keep in mind that the desktop version of the site is completely different from the mobile version. Test different screen sizes and see how your site behaves on smartphones and tablets.
10.Plan your call to action (CTA) buttons well 5 seconds are call to action buttons. If users know what they need to do from the very beginning, then there is a high probability that they will choose your offer. The CTA should be clear and simple, encouraging action. Most importantly, it must be clickable. Specify a clear way to achieve something, because a discouraged user is a user who will leave your site.
eleven. Avoid all possible distractions from the website
Probably the biggest factor that turns users away from the website, is automatic music playing cheerfully in the background (although this is very rare today). The reaction to such features of the site is a nervous search for the sound switch throughout the site, muting the sound from the operating system, or, even worse, turning off the site.
What about pop-ups? Some people find pop-ups to be an effective distraction, but using pop-ups properly can increase conversions many times over. Make sure you don't bombard visitors with music and intrusive windows.
How to keep a user on a page for more than 5 seconds? - summary
I tried to collect in one place all the key questions on the problem of how to keep the user on site. Let us know in the comments if you have any more tips to improve visitor engagement. If you have any doubts, just write to us.