How to influence CTR with images?
It can be said that a picture expresses more than a thousand words. While this may sound somewhat lofty, it is also quite true.
A relevant icon, a fantastic photo, a multi-layered product shot can all convince us to take a chance.
This text is about how to influence CTR with images - in other words, you can increase the CTR of various elements by choosing the right graphics to accompany them.
Therefore, check out these 9 tips to help you set up the images on your site properly so that they are useful for your visitors.
How to influence CTR with images? - 9 Tips
In my article on how to optimize your landing page, I mentioned that the layout of various elements has meaning. This is not the case with images.
The above example is very illustrative. Melissa Griffin posted a photo of herself on her website. Notice that her gaze is to the right.
This is happening for a reason. Your eye should follow her path and "land" on the right side, where there is a large button to use her material library.
This is the goal of her site, so this treatment makes it more likely that you will achieve it.
As you can see, the placement of a photo (and its type) can make a huge difference. So add them wisely.
2. Pay attention to the choice of colors , despite the fact that several years have passed) makes it clear that certain colors do not appear out of nowhere on the Internet.
Remember this not only when choosing colors for your site, but also in the context of inserting images on it.
You can see how all the images were selected here.
The one on the left is almost half filled with blue sky, which is the base color for the Pepsi brand. The photo in the upper right corner, in contrast, has many shades of blue.And in the lower right corner, a blue filter was applied to the photo.
The whole composition is very solid and pleasing to the eye. Obviously, the main color is blue - which is very good, since this is the color we most associate with the aforementioned brand.
Please note that everything here has a purpose and does not happen by chance. Try to manipulate the colors on your site in such a way that the whole composition is just harmonious and cohesive.
3. Consider using a so-called mascot mascot.
The first thing that comes to mind in this context is Dr Tusz from Bialystok. This company skillfully uses Rudy's mascot. This is a character whose presence is very strongly emphasized, at least in social networks.
This is a very interesting way to associate all company with this character. If someone stumbles upon a photo on social media of, for example, this mascot, they might think, "Yeah, that's that doctor with green glasses and red hair - of course he works with ink." It's just a quick association.
In addition, the introduction of a fun, colorful and "cute" character makes the company itself friendly in the eyes of potential customers from the very beginning, even before they use her services.
Remember that Having a brand hero can also have a fantastic impact on the look and feel of a site. Nothing prevents mascot images from appearing frequently on this site, such as pointing to important elements for users through various gestures (for example, a character showing a button to be pressed at a certain moment).
4. Remember your emotions
If it was decided to insert a photo on a certain web page, then the author of this processing had a specific goal. Most likely, he wanted to strengthen the message, that is, to evoke some kind of emotion.
The above example is ideal in the context of how to influence CTR with images. The time this screenshot was taken was November.The autumn and winter months in Poland are the time when we are looking for an opportunity to travel to exotic countries to completely change the climate. Presenting such a beautiful view visualizes our dreams. We think to ourselves, "Oh, that's right, that's more or less the look I'm looking for."
There is simply a desire to escape from the gray landscape of the November plunge - in other words, the aforementioned emotions.
5. Use high quality images
The meaning is even obvious.
If you present any images anywhere, make sure they are simply pretty:
- they must have the correct extension (for example, PNG is good for flat style graphics, JPG is best for photos)
- they must be of the correct resolution (i.e. not too big as it will take up extra space, but not too small for the image to be correct) size)
- it is also important to use compression, but not to the extent that image quality suffers
P Keep these points in mind when adding any image to your site.
6. Show Products Used
In his text about what motivates a customer to make a purchase, Bartlemy Kilian mentioned that an important photos of products in use play a role.
We have a pizza tray. Okay, so there should be a photo of the tray itself. But is it enough to present only a tray on a white background? No.
Therefore, it was decided to also include a photo of the pan "in action", i.e. in an appetizing setting and, with a pizza on it, of course.
So visitors can imagine the possible outcomes they might achieve with this item. We're not interested in the pan as an object in and of itself - after all, we're interested in making pizza that tastes fantastic and is round, and that's the shape we can achieve with this pan.
If you are thinking about how to influence CTR with images, be sure to consider adding product images to your everyday use.
7. Represent objects from different angles
There are some products where details are very important.
This applies to smartphones, for example. Many people pay great attention to detail. They are interested, for example:
- the width of the borders around the screen
- button layout
- size of the components on the back of the phone
It's just that every user might be interested in something your own.
In such situations, it is best to present the product from all possible angles. So that everyone can see all the details.
If you have an online store, a great way to influence CTR with Images can be used to introduce an additional level of detail to represent a product.
8. Use Appropriate Icons
Sometimes it happens that a certain service can be associated with many different activities. This is the case, for example, in the following example.
Riyo is a system that automates the management of many industries. They are very extreme, so just listing the words will not be enough. Finding an industry of interest in such a cluster of words can be difficult.
Adding defiant icons helps us quickly understand what in question.
So the briefcase icon is associated with a business. Shopping cart? Of course, shopping. The two "balloons", on the other hand, represent a conversation.
Using images like this just reinforces the message.
9. Remember that we are talking about your visitors
If you buy, for example, a lamp for your room, you choose the one you like.It performs certain functions and satisfies you visually. It's tailored to your needs.
So I don't understand the way a site owner furnishes his site (which should generate sales) according to their personal preferences. This is not a room lamp that only he and his relatives can use. It is the platform that users access and it is their level of satisfaction that determines the strength of the site.
Remember that each the element on the site, including the image, must be needed for something. And not because the creator (or originator) wants it so much, but because such traffic must be motivated by a specific goal. Since sites are created for visitors, they should be directed to them, and not to the person in the face of the owner.
Keep this in mind when organizing graphics on your site. If you're thinking about how to influence CTR with images, then make individual decisions from the user's point of view - either based on highly motivated assumptions or using A/B tests that can reveal optimal solutions.
How to influence CTR with images? - brief information
As you can see, all the "environment" around images is very important. Another thing is important:
- graphic size
- file weight
- colors used
- used shapes
- the context in which the image appears
.. .and much more.
Very often these are small "highlights" that are not visible at first glance, but - trust me - extremely important in general.