Contact information on the site - 9 tips
When it comes to displaying contact information on your site, it doesn't have to be limited to just below the contact page.
They can be in many other places, such as in a narrow bar just above the menu or in the footer.
But how do you get users to use your contact details as often as possible?
In this text, you will learn some tips on how to effectively display contact information on your site. This is done so that as many people as possible both send you a message and call your company number.
How do you display contact information on your site?
Choose simplicity and transparency.
It makes sense that if a person is in business, they want potential customers to flock to their doors and windows.
Therefore, an entrepreneur must do everything to make this possible for interested parties.
So avoid flashy website elements that just look good but don't work.
Contact information must be provided in sufficient quantity. They should not be hidden in a pile of other elements, the excess of which makes the substance blurry.
Highlight company details.
I've always wondered why so many people trust a site that doesn't include company information.
Contrary to what you might think, there are actually quite a few websites that don't display, like VAT, REGON, registered office address, etc.
This data is the absolute basis and the first step in checking if a company is a shell company.
So remember this and don't make this mistake.
Make links clickable.
Having a link overlay on an email address has actually always been the norm. Clicking on such a link opens an email client program that can be used directly.
link to phone numbers. Thus, when using, for example, a smartphone, clicking on such a link leads to dialing and an immediate call.
This seems like a typical cliché, but trust me - many sites don't use this solution.
So try to make the numbers phones "touchable" on your site.
Provide links to social media profiles
Site contact information also includes social media information.
Links to social media profiles can be placed in various places. It's important to find the right balance in terms of placement and exposure.
For one thing, they shouldn't be completely hidden . On the other hand, they shouldn't be so prominent as to draw the most attention (unless it's intentional).
Don't forget to also show users links to "live" profiles. Keeping links to certain portals by force, just to make them stand out when profiles are not regularly maintained, is completely meaningless and does no one any good.
Don't forget about the correct appearance on mobile devices
We repeatedly emphasize it's in our texts.
In order to encourage users to interact, we cannot limit ourselves to refining the version of the site intended for view on desktop.
Be sure to view your site on both mobile and desktop using "Developer tools" in the browser, where you can simulate a mobile view.
Ub Make sure the navigation is intuitive and the contact details on the site are accessible.
Consider sending a copy of the message to your inbox
Many people find contact forms... tasteless.
There are two pieces of information that can be found from an email address: the account name and the domain. We can copy this address, launch an email client and send the message ourselves. We can be sure that all steps were followed correctly.
Shapes, on the other hand, don't give us no guarantees. Even the fact that after sending the message we see a confirmation message does not give us confidence that the message has reached the addressee. We feel less confident.
Therefore, a good solution is to introduce an additional flag into the form, when checked, a copy of the sent messages will arrive at our address when we click the "Submit" button.
This has two benefits.
Firstly, it increases confidence in the form in question and, as a result, in the site and the company as a whole.
Secondly, the message "sits" in our inbox and, if necessary, reminds us of the issue that we want to decide with this company.
Make sure Google Map is working
As of July 16, 2018 by Google made the use of the Google Maps API payable.
Many site owners panicked as the maps were no longer displayed as they were.
Bah, some people don't even know until now, three months later, that the map on their site can work wrong.
So there are two options. You can stop using the Google map in the "fancy" way and just use the "Share" option in Google Maps to embed the map on your site in a standard frame.
Another option is to upgrade to a paid plan. However, keep in mind that Google allocates $200 each month, which you can use to see if that's enough, for example. Perhaps your site is visited not so often that this limit was exceeded.If so, then there's nothing stopping you from continuing to use the Google Maps API and having a prettier, more stylized version on your site for free.
Make a feedback return form
In the text about forms on websites, I mentioned that
The idea is that the form :
- return clear messages so that the user immediately understands what happened
- indicate exactly where any mistakes were made
- does not reset individual fields in case of validation error
If these conditions are met, the form will be much more user-friendly.
A good form is one that doesn't cause any "complaints". In general, an effective interface is one that can be used naturally, intuitively and without any barriers.
Think about whether it makes sense to post photos
Contact information on the site can be supplemented with photos. Two types of photographs can be viewed.
The first type is photographs, for example, of premises - a building outside, an office and etc. They are designed so that potential visitors simply know that this is exactly the place they were looking for. They just help you get your bearings.
On the other hand, the second type of photos are photos of the team responsible for contact. Some companies have their own call center, BOC (customer service office), etc. Posting an image of the people who belong to such a team can work very positively in terms of creating a good impression with potential clients. Then the company acquires a "more human face".
Consider both solutions for your site.
Why is website contact information so important?
The answer is very simple - because without disclosure, your business could not exist.
People have to know from somewhere that the business exists. They should be able to check if everything is in order. Then they should be able to contact him in the most convenient way for them.
Therefore, do your best to contact the data on your site was displayed clearly, unambiguously, and pleasing to the eye.