Contact information on the site - 9 tips
When it comes to displaying contact information on your site, it doesn't have to be limited to just below the contact page.
They can be located in many other places - for example, in a narrow strip just above the menu or in the footer.
But how to make users use your contact details as often as possible?
In this text, you will learn some tips on how to effectively display contact information on the site. This is done so that as many people as possible both send you a message and call your company number.
How do you display contact information on your site?
Choose simplicity and transparency.
It is logical that if a person is in business, he wants potential customers to flock to his doors and windows.
Therefore, an entrepreneur must do everything to make this possible for interested parties.
Therefore, discard frilly website elements that only look good but do not work.
Contact information must be provided in sufficient quantity. They should not be hidden in a heap of other elements, the excess of which makes the substance fuzzy.
Opt for block separation of different sections. Put your company details in one place (for example, name, VAT ID, REGON, etc.), location data in another (for example, legal address, map), and direct contact details (email address, phone number) - in third.
Highlight company details.
I've always wondered why so many people trust a site that doesn't list company information.
Contrary to what you might think, there are actually quite a few websites that don't display things like VAT, REGON, registered office address, etc.
This data is the absolute basis and the first step in checking if the company is a shell company.
Therefore, remember this and do not make such a mistake.
Make links clickable.
The fact that the link is superimposed on the email address has always been the norm. Clicking on such a link opens an email client program that can be used directly.
In the age of efficiency, it is also fundamentally important to link to phone numbers. Thus, when using, for example, a smartphone, clicking on such a link leads to dialing and an immediate call.
It seems like a typical cliché, but trust me - many sites don't use this solution.
Therefore, try to make phone numbers "tangible" on your site.
Provide links to social media profiles
Site contact information also includes social media information.
Links to social media profiles can be placed in various places. It is important to find the right balance in terms of placement and exposure.
On the one hand, they should not be completely hidden.On the other hand, they should not be so prominent as to attract the most attention (unless this is intentional).
Don't forget to also show users links to "live" profiles. Keeping links to certain portals by force, just to make them stand out while the profiles are not regularly maintained, is completely meaningless and does not benefit anyone.
Do not forget about the correct appearance on mobile devices
We emphasize this repeatedly in our texts.
In order to encourage users to interact, it is not enough to improve the desktop version of the site.
Be sure to preview your site on both mobile and desktop using the "Developer Tools" in the browser where you can simulate a mobile look.
Make sure the navigation is intuitive and the contact details on the site are accessible.
Consider sending a copy of the message to your inbox
Many people find contact forms... tasteless.
Two pieces of information can be found from an email address: the account name and the domain. We can copy this address, launch an email client and send the message ourselves. We can be sure that all steps have been followed correctly.
Forms, on the other hand, do not give us any guarantees. Even the fact that after sending the message we see a confirmation message does not give us confidence that the message has reached the addressee. We feel less confident.
Therefore, a good solution is to introduce an additional checkbox into the form, when checked, a copy of the sent message will be sent to our address when we click the "Send" button.
This has two advantages.
Firstly, it increases the credibility of the form in question and, as a result, the site and the company as a whole.
Secondly, the message "sits" in our mailbox and, if necessary, reminds us of the issue that we want to resolve with this company.
Make sure Google map works
As of July 16, 2018, Google has made Google Maps API payable.
Many site owners panicked as the maps no longer display as they were.
Bah, some people don't even know until now, three months later, that the map on their site might not work properly.
Therefore, there are two options. You can stop using the Google Map in the "fancy" way and just use the "Share" option in Google Maps to embed the map on your site in a standard frame.
Another option is to upgrade to a paid plan. However, keep in mind that Google allocates $200 each month, which you can use to see if that's enough, for example.Perhaps your site is visited not so often that this limit was exceeded. If that's the case, then there's nothing stopping you from continuing to use the Google Maps API and having a prettier, more stylized version on your site for free.
Make a feedback return form
In the text about forms on websites, I mentioned how important the role of validation is, that is, checking the correctness of filling in various fields.
The idea is that the form:
- return clear messages so that the user immediately understands what happened
- indicate exactly where any mistakes were made fields in case of validation error
If these conditions are met, the form will be much more user-friendly.
A good form is one that does not cause any "complaints". In general, an effective interface is one that can be used naturally, intuitively, and without any barriers.
Think about whether it makes sense to post photos
Contact information on the site can be supplemented with photos. There are two types of photographs to consider.
The first type is photographs of, for example, premises - a building outside, an office, etc. They are designed so that potential visitors simply know that this is exactly the place they were looking for. They just help you navigate the area.
On the other hand, the second type of photos are photos of the team responsible for the contact. Some companies have their own call center, BOC (customer service office), etc. Posting an image of the people who belong to such a team can work very positively in terms of creating a good impression with potential clients. Then the company acquires a "more human face".
Consider both solutions for your site.
Why is the contact information on the site so important?
The answer is very simple - because without disclosure, your business could not exist.
People must know from somewhere that the business exists. They should be able to check if everything is in order. Then they should be able to contact him in the most convenient way for them.
Therefore, do your best to ensure that the contact details on your site are displayed clearly, unambiguously and pleasing to the eye.