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Car accessories online store development

TROKOT car accessories online store web development

When a brand grows, the requirements for online tools for its promotion also increase. For our client, TROKOT, we developed an excellent online store on the Bitrix platform.

Customer

TROKOT

Sphere

Auto parts, Automotive

Services

WEB development

Client site

https://trokot.ru

Online store web development for TROKOT - photo №1

The client's task

The client contacted us due to rebranding and the lack of a mobile version on their old website. It had been created a long time ago and was overdue for an update.

We had three main tasks:

Develop a convenient and functional design for the mobile version of the online store.
Simplify and clarify the website structure.
Maintain the current search engine traffic to the online store.

Read on to learn how we tackled these tasks!

Online store web development for TROKOT - photo №2

Features of the development of an online store of car accessories

Since the client uses the entire Bitrix and 1C ecosystem, we were limited in our choice of tools for implementing the tasks.

Despite the lack of flexibility in the platforms, we were able to meet all of the client’s requirements. We developed a modal shopping cart for user convenience, in line with the latest development trends. We customized filtering options, created various types of product packaging, and integrated the site with a 1C warehouse and enterprise system.

Additionally, we created presentation landing pages for each product, implemented product search, and provided reviews and frequently asked questions using preset tags.

We simplified the checkout process by consolidating all steps into a single page for user convenience.

Online store web development for TROKOT - photo №3

Online store web development for TROKOT - photo №4

TROKOT car accessories online store web development - photo №5

Design features of the TROKOT auto curtain online store

The primary task in developing the online store for car accessories was to develop a convenient mobile version. We aimed to ensure that users would not have any questions about navigation, with all blocks being large and understandable. The goal was to prominently display the main products wherever possible.

From a marketing perspective, we focused on selling not only the products but also promoting the company as a major manufacturer, employer, and partner.

First, we held three working meetings to refine the UX design using a special interactive prototype. Then, we applied the brand book's colors to the flowcharts.

We chose a dark theme for the website to emphasize the premium class of products, using orange for accents on order buttons, discounts, important headlines, and interactive elements.

TROKOT car accessories online store web development - photo №6

Color palette and typography

#030404

#F39300

#D7D7D7

#ffffff

TROKOT car accessories online store web development - photo №7

Project results - TROKOT online car accessories store development

In our opinion and that of TROKOT, the development of the online store for car accessories was excellent!

The tasks were completed successfully, after which we signed an agreement for ongoing SEO support and strategy.

SERVICES: design + development + SEO
ADMIN PANEL: Bitrix
DESIGN: 22 unique pages
MOBILE VERSION: responsive
CONTENT: graphic elements
DATE: 22 weeks
BUDGET : $ 4400

Service prices

service

price

Online store

from 3 000 $

Online store on "TEAM"

from 1 900 $

SEO package "RETAIL PLUS"
(for online stores/catalogs)

800 $ / month

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