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When a brand grows, the requirements for online tools for its promotion also grow. For our clients, the TROKOT company, we have developed a wonderful online store on the Bitrix platform.
The client contacted us in connection with the rebranding, as well as due to the fact that the old site did not have a mobile version. It was created a long time ago, but we still didn’t get around to updating it.
Accordingly, we had three main tasks:
How we dealt with these tasks - we'll tell you below!
Since the client has the entire Bitrix and 1C ecosystem, we were limited in the choice of tools for implementing tasks.
Despite the lack of flexibility in platforms, we were able to satisfy all "I want" the client: we developed a modal basket for the convenience of users and, accordingly, the latest trends in development, customized filtering, developed various types of product packaging, integrated the site with a 1C warehouse and an enterprise.
In addition, we created presentation landing pages for each product, searched for products, reviews and frequently asked questions using preset tags.
The checkout process was simplified as much as possible by putting all the steps into one page for the convenience of users.
As we mentioned above, the main task when creating an online store of car accessories was to create a convenient mobile version. We tried to ensure that the user did not have any questions, all blocks were large and understandable. The goal is to show the user basic products wherever possible.
From a marketing point of view, we sold not only products, but also the company as a major manufacturer, employer and partner.
For First, we held three working meetings, at which we worked well the UX design on a special interactive prototype, and then we painted the flowcharts in the colors of the brand book.
We chose a dark theme of the site to emphasize the premium class of products and orange was used for accents on order buttons, discounts, important headlines, and interactive elements.
Color palette and typography
In our opinion and the opinion of TROKOT, the creation of an online store of car accessories was excellent!
The tasks were completed, after which, we signed an agreement on subsequent SEO support and website promotion in Google and Yandex.
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