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Order the development of an online store of car accessories

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Online store creation

TROKOT car accessories online store

When a brand grows, the requirements for online tools for its promotion also grow. For our clients, the TROKOT company, we have developed a wonderful online store on the Bitrix platform.

Customer

TROKOT

Sphere

Auto parts, Automotive

Services

WEB development

Client site

https://trokot.ru

Creation of an online store TROKOT - photo №1

The task of the client

The client contacted us in connection with the rebranding, as well as due to the fact that the old site did not have a mobile version. It was created a long time ago, but we still didn’t get around to updating it.

Accordingly, we had three main tasks:

To develop a convenient and functional design of the mobile version of the online store
Change the structure of the site, make it simpler and clearer
Completely save the current traffic from search engines to the online store.

How we dealt with these tasks - we'll tell you below!

Creation of an online store TROKOT - photo №2

Features of the development of an online store of car accessories

Since the client has the entire Bitrix and 1C ecosystem, we were limited in the choice of tools for implementing tasks.

Despite the lack of flexibility in platforms, we were able to satisfy all "I want" the client: we developed a modal basket for the convenience of users and, accordingly, the latest trends in development, customized filtering, developed various types of product packaging, integrated the site with a 1C warehouse and an enterprise.

In addition, we created presentation landing pages for each product, searched for products, reviews and frequently asked questions using preset tags.

The checkout process was simplified as much as possible by putting all the steps into one page for the convenience of users.

Creation of an online store TROKOT - photo №3

Creation of an online store TROKOT - photo №4

TROKOT car accessories online store - photo №5

Design features of the TROKOT auto curtain online store

As we mentioned above, the main task when creating an online store of car accessories was to create a convenient mobile version. We tried to ensure that the user did not have any questions, all blocks were large and understandable. The goal is to show the user basic products wherever possible.

From a marketing point of view, we sold not only products, but also the company as a major manufacturer, employer and partner.

For First, we held three working meetings, at which we worked well the UX design on a special interactive prototype, and then we painted the flowcharts in the colors of the brand book.

We chose a dark theme of the site to emphasize the premium class of products and orange was used for accents on order buttons, discounts, important headlines, and interactive elements.

TROKOT car accessories online store - photo №6

Color palette and typography

#030404

#F39300

#D7D7D7

#ffffff

TROKOT car accessories online store - photo №7

Results of the TROKOT online store of car accessories development project

In our opinion and the opinion of TROKOT, the creation of an online store of car accessories was excellent!

The tasks were completed, after which, we signed an agreement on subsequent SEO support and website promotion in Google and Yandex.

SERVICES: design + development + SEO
ADMIN PANEL: Bitrix
DESIGN: 22 unique pages
MOBILE VERSION: responsive
CONTENT: graphic elements
DATE: 22 weeks
BUDGET : $ 4400

Service prices

service

price

Online store

from 3 000 $

Online store on "TEAM"

from 1 900 $

SEO package "RETAIL PLUS"
(for online stores/catalogs)

800 $ / month

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