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Technology For Life is a distributor of medical equipment in the fields of neurosurgery, radiology, and neurology. The company planned to develop a medical catalog website to display a range of products, including both expensive devices and consumables.
At the time of the client's request, the website had not been updated for almost 10 years, and the owner of the company decided that it was time to order a website for the medical company. Unfortunately, due to the lack of content, we had to plan the design without considering texts and images of products (as it was unclear at the time of development which brands would be featured on the website).
WordPress was chosen as the development platform. We did not plan for a complex structure or extensive functionality, and based on preliminary estimates, the number of products did not exceed two hundred units. Therefore, we decided that WordPress would be ideal for this medical website.
We structured the website based on the brands represented in the fields of medicine and linked product cards to categories.
The website design turned out to be truly unusual and special. Despite the calm pastel colors, we approached the issue creatively and developed the main page in the form of a landing page with a list and description of all categories and subcategories (manufacturers) on the medical company website.
Color palette and typography
After two months, we completed the project and handed it over to the customer for content filling. Unfortunately, the client found it extremely difficult to find the time, and the process dragged on for months. Eventually, the client approached us again. We delegated the task to copywriting and content management contractors, who successfully completed the content filling for the medical company website.
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