Website development for a PR agency

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PR agency website

Website development for PR agency "1st Reputation Agency"

In January 2020, we launched a new website for the First Reputation Agency in Kyiv, Ukraine. In October 2020, a PR agency approached us with a request to develop a bright and memorable website with WOW effects, visualizing the protection and construction of reputation and image. For more details about the project, check below. The website is available at the link.

Customer

"The 1st reputation agency"

Sphere

B2B, PR agency, Marketing agency

Services

WEB development

Страна

Ukraine

Client site

https://1ra.com.ua

PR agency website development - photo №1

The client's task

Our company was tasked with developing a bright, WOW website for a PR agency, ensuring its high ranking on Google through both SEO and paid advertising. The client had a very clear understanding of the content and services to be featured on the website, as well as the desired structure for presenting the company and its services to potential clients.

We quickly agreed on the colors and animations, although it required considerable effort from both sides. Overall, we were fortunate because clients often come with an idea but lack a comprehensive vision for the project. Additionally, the frequent communication during the process greatly enhanced mutual understanding between us and the customer.

PR agency website development - photo №2

Website development for a PR agency

The main feature of developing the WOW website for the "1st Reputation Agency" was the animations. All animations on the website were developed by our team, which took an additional week. If you visit the website, you will see that almost every block visualizes information using animations. This method of presenting information is especially effective, as it makes the website memorable, which is exactly what is needed for a business card.

From the back end, we created an admin panel using the Laravel framework, as everything on the website needed to be editable according to the agreement. Another requirement for the website was high loading speed, which is crucial for SEO, as measured by the Google PageSpeed Insights tool. Despite the large number of animations that typically slow down a website, we achieved a score of 100 for the desktop version and 95 for the mobile version—an exceptional feat in website development.

We paid special attention to the website structure, designing it with future SEO strategies in mind. This included creating a structure of nested pages, search and tagging features in the blog, and the ability to add as many categories and services as needed.

Part of the front end was developed using one of the most advanced frameworks, Vue.js.

PR agency website development - photo №3

PR agency website development - photo №4

Website development for PR agency "1st Reputation Agency" - photo №5

Website design for a PR agency

Website design is a unique story. Together with the client, we concluded that we need to visualize both the protection of reputation and the building of image at the same time.

Given the significant online focus, we chose a dark theme with neon lights to highlight modernity. Later, the client came back to us with the idea of a dodecahedron as the central image representing the protection, construction, and correction of reputation. This image is most vividly presented on the welcome screen of the website, where the letter "R" is surrounded by the "reassembly" of the dodecahedron, symbolizing the transformation of the reputation and image of the PR agency's clients.

Website development for PR agency "1st Reputation Agency" - photo №6

Color palette and typography

#6AD4B1

#11181E

#555454

#ffffff

Website development for PR agency "1st Reputation Agency" - photo №7

Results of the project - website development for a PR agency

We almost met the deadline and finished the website just four days late, which was not critical.

The owner of the PR agency was satisfied and left a wonderfully positive review of our company, which you can see on the main page and the "About Us" page.

We continue to cooperate within the framework of SEO support.

Here is a brief summary of the project for the development of the PR agency's website in numbers and facts.

SERVICES: design + development
ADMIN PANEL: individual
DESIGN: 14 unique pages
MOBILE VERSION : responsive
CONTENT: only graphic elements
TIME: 12 weeks
BUDGET: $ 3450

Service prices

service

price

WOW business card website

from 3 200 $

Business card website

from 1 000 $

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