Website development for a PR agency

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PR agency case

Website development for PR agency "First Reputation Agency"

In January 2020, we launched a new website for the First Reputation Agency in Kiev, Ukraine. In October 2020, a PR agency approached us with a request to create a bright and memorable website with WOW effects, visualizing the protection and construction of reputation and image. About the details of the project - write below, the site - available at the link :)

Customer

"The first reputational agency"

Sphere

B2b segment, PR agency, Marketing agency

Services

WEB development

Страна

Ukraine

Client site

https://1ra.com.ua

The client's task

Our company was tasked with creating a bright WOW-site for a PR agency, taking into account its subsequent promotion on Google both with the help of SEO and with the help paid advertising. The client had a very accurate understanding of what content and services would be on the site, what the structure of the site should be in terms of presenting the company and services to potential clients.
We almost immediately decided on the colors and animations, although it took a lot of effort on both sides.
In general, we were very lucky, because quite often clients come with an idea, but without a global vision of the project.
It also helped that in the process of work there was a lot of communication, which contributed to the growth of mutual understanding between us and the customer.

Website development for the PR agency

The main feature of the development of the WOW-site for the "First Reputation Agency" was in the animations. All animations on the site were developed by our team, which took an additional week. If you go to the site, you will see - in almost every block, we visualize information using animations - this way of presenting information is especially effective, since users remember the site, and this is exactly what is needed for a business card.
From the insides - we created an admin panel on the Laravel framework, because, by agreement, absolutely everything on the site had to be edited :)
Another of the conditions for the development of the site was the high speed of loading the site (for the upcoming SEO) according to the tool Google Page Speed for Developers.
As a result, despite the huge number of animations that slow down the loading of the site - we have reached 100 for the desktop version and 95 for the mobile - which is a huge rarity when creating sites.
We paid special attention to the structure of the site, which was created with the expectation of future SEO promotion, for which the structure of nested pages, search and tagging in the blog was created, as well as the ability to add as many categories and services as you like.

Part of the front-end was done using one of the most progressive frameworks - Vue.js.

Website development for PR agency "First Reputation Agency" - photo №5

Website design for a PR agency

Website design is a special story. Together with the client, we came to the conclusion that we need to visualize the protection of reputation and the building of the image at the same time.

Given that this is a lot about the Internet, we chose a dark theme with neon lights in order to show manufacturability , later the client came back to us with the idea of a dodecahedron as the main image of protection, construction and correction of reputation. This image is most vividly presented on the welcome screen of the site - the letter R, around which the "reassembly" of the dodecahedron takes place, symbolizing the transformation of the reputation and image of the PR agency's clients.

Website development for PR agency "First Reputation Agency" - photo №6

Color palette and typography

#6AD4B1

#11181E

#555454

#ffffff

Website development for PR agency "First Reputation Agency" - photo №7

Results of the project for developing a website for a PR agency

We almost met the deadline and finished the site 4 days later than the deadline (which was not critical).

The owner of the PR agency was satisfied and left a wonderful positive feedback about our company, which you can see on the main page and on the "About Us" page.

We continue to cooperate in the framework of SEO support.

Also, we share a brief summary of the project for the development of a PR agency website in numbers and facts, as you like :)

SERVICES: design + development
ADMIN PANEL: individual
DESIGN: 14 unique pages
MOBILE VERSION : responsive
CONTENT: only graphic elements
TIME: 12 weeks
BUDGET: $ 3450

Service prices

service

price

WOW business card site

from 3 200 $

Business card website

from 1 000 $

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