We will tell you how we promoted the business card site of the leasing company in the TOP Google and what results we achieved during the year of promotion. Work on the client's website is carried out within the framework of the "MAXIMUM" SEO promotion package.
Our regular client Avis asked for the development of a business card site for car leasing . In more detail, you can see the stage of development and launch of the Avis Leasing website. Even at the moment of development, we understood that the site needs high-quality SEO, the company is one of the world's brands and the client's goal was to get top positions for key queries, popularize and brand awareness in Ukraine.
Having analyzed the niche of promoting car leasing sites , we were able to reconcile a clear strategy to achieve our goals.
Considering that the site is small, and deploying a large version will reconcile with the company's business processes , we realized that it is possible to catch up with competitors and gain a foothold in a niche only through high-quality optimization and content. It was important for the search engine to show the seriousness of the site as a niche leader and the quality provision of information to the site users. At the very beginning:
The site was created from scratch, initially it cannot be in the search results, so it makes no sense to fix the starting indicators.
Our company specializes in promoting resources of varying complexity; give effectiveness to the project. Since the site was new, with a new domain, content, semantic load, we had to build a strategy to consistently optimize and improve the quality of the resource as useful in the car leasing niche.
At the time of creation, there were a number of mandatory tasks for implementation, which already ruled out most of the technical issues and included search engine recommendations.
Avis Leasing website is fast enough began to get high positions, gradually increasing indicators for low and high-frequency user queries. At the moment, the site has received the TOP results for the queries of interest and safely keeps them. When promoting the site, only white methods were used, no link purchases , only content and technical optimization. Considering that competing companies look more like aggregators and work according to a completely different methodology, the promotion of the Avis car leasing website can be considered a very successful case.
The client received the desired result and will continue to cooperate on the creation and promotion of sites on other topics. All indicators can be seen below. We are not resting on our laurels and are preparing to expand the site for an even larger number of users.
|TOP at the moment||Number of requests (was)||% of requests in the TOP (was)||Number of requests (now)||% of requests in the TOP (now)|
|Not in TOP100||686||100%||0||0%|
|Search term||Frequency||Position on start||Position now|
|Car Leasing||2400||> 100||1|
|cars for lease Ukraine||390||> 100||1|
|car lease||2400||> 100||2|
|car on lease||1900||> 100||2|
|leasing auto||2400||> 100||3|
|cars for lease Kiev||720||> 100||4|
|lease a used car||480||> 100||5|
|finance lease||210||> 100||6|
|Google analytics clicks||1374||4222|
|Google search console clicks||974||5342|
|Google search console impressions||32314||178284|
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