Promotion of Wolf.ua printing house. How to turn a small printing industry into a leader in the sale of printed products and office supplies.
This client was previously used to promote printing services. At the start of the second stage of promotion, it had TOP positions for targeted queries “order business cards”, “business cards Kiev”, “printing”, etc.
The site was well developed, but the business should not have been based on this to stop and it was decided by the management to expand the range to a market place, which will contain a different type of printing services and at the same time sell related products. We were given the task of optimizing new sections, preparing the site structure, terms of reference for texts and correcting possible errors when expanding the site.
The main difficulty was short deadlines and maintaining the results already achieved in printing.
We started the analysis with competitors and large sites, comparing the list of start-up products and forming the correct tree. We needed to create a structure that would continue to meet the needs of users over the years, as well as be convenient for subsequent expansions.
In the early stages of work:
|TOP at the moment start||Number of requests||% of requests in the TOP|
|Not in TOP100||7603||67.11|
We saw the full potential of the site, which can be obtained with enhanced SEO promotion. Considering the large size of the promoted marketplace, we, together with the client, have identified priority pages that have demand and the potential to receive users from the Google search engine.
We built the promotion strategy based on the gradual expansion of the product line and the proven dynamics tested on a large number of projects, an individual plan for website promotion was worked out.
At the stage of work, we encountered a number of problems that required additional solutions.
Constant turnover of goods and assortment. Due to the formation of a large number of new sections, the dynamics of the appearance and disappearance of goods was visible. It was decided to put the labels “out of stock” so that at the time of the formation of the sections there would be no significant fluctuations in the number of goods.
Extension of the product group. The new product categories were an advantage, but also a challenge. catalogs immediately got with a large product base without optimization, photos, texts. In fact, a large number of new unoptimized pages got to the search engine. We solved the issue by generating data and debugging template photos for different types of goods.
The marketplace of the Wolf printing house, including the owner himself, over the years of working with us made sure as an SEO promotion. We managed not only to complete the main tasks, focus on the business model and constant expansion, but also show full navigation on how to work with the site for SEO. The coherence of work and coordination of all departments made it possible to do what others could not and to overtake all competitors. Most of the pages have grown to TOP1-3, while providing a greater flow of customers to the site compared to previous seasons.
|Currently TOP||Number of requests (was)||% of requests in the TOP (before)||Number of requests (before)||% of requests in the TOP (before)|
|Not in TOP100||7603||67.11||1622||14.32|
|Search Query||Frequency||Start Position||Now Position|
|Large format printing Kiev||880||>100||1|
Growth of requests not only in 2019, and with the preservation and improvement of many positions in subsequent years, due to the formation of the correct understanding of the search engine, the result on clicks has grown even more over the past years. Of course, we are not saying that such categories as sugar, coffee, mice and keyboards have grown, they are less thematic. But despite the large number of strong updates in the search engine algorithm, we are proud of the result.
|Google analytics clicks||21320||24760||39829|
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