What gives the unique content of the site?

Unique Content and Google's Mission 

The first step to understanding questions about what makes unique content on a site is knowing Google's mission. 

Your site's content plays an important role in determining search engine rankings, so basically, Google's main goal is to provide users with the best possible search results. 

However, you need to remember one more thing. Google is a company that operates just like any other, so the end result for it is to make money. 

How does Google make money? 

Of course, there are all kinds of paid advertising and services like AdWords and AdSense, but most of their profit comes from giving you the best search results every day. 

Where is the profit here? 

If Google can answer your every question, it automatically becomes the most popular search engine in the world, and this leads to the fact that more and more people use its services. 

The more people use Google, the more information they can get about our preferences. The resulting information they can sell to advertisers who want to target the best possible audience. 

Back to the topic... 

If you want to rank high on Google, you simply have to provide users with unique and valuable content that should offer the audience something that is not available in other blogs, articles or sites. 

What is unique content? 

Now that we know that unique content on a website is highly desirable for search engines (including Google), let's define what unique content is. 

Unique content is content that is original in the first place and is not duplicated anywhere else. 

Such a term simply had to appear. Otherwise, all sites will unopposed use content already created by someone else, instead of creating their own. Copying would take place on a massive scale. 

Of course, copyright and intellectual property issues still play a role here, but they are already being resolved on an ethical and legal basis. We are only touching on SEO and the topic of the mechanism that distinguishes (or at least should distinguish) whether a given text was created and is only present on one site or is duplicated by someone somewhere. 

In passing, we can mention the opposite of unique content, or the so-called duplicate content. This phenomenon occurs when content is brightly copied from somewhere else and the search engine notices. 

Most often this applies to online stores that receive product descriptions in a 1:1 format, for example, from manufacturers' websites or catalogs. Then the store owner thinks that the issue is resolved - "the description is the description, why should I get hung up on it." 

Well, no.

For your own sake (or rather, for the sake of your business), it is worth spending a little time or resources (in the case of using the services of a copywriter) to create unique content that really provides a lot of benefits. 

What gives unique web content? 

1. Profit in terms of SEO 

In short: Google likes content to be unique and doesn't like it duplicated in the same form on different sites. 

This makes sense, because in order to provide users with the best quality search results, information cannot circulate identically across the network. 

There is always an opportunity to describe the problem in other words and look at it from different angles. Hence, uniqueness is rewarded. 

If you have the necessary knowledge for your industry and free time, try creating content yourself. You will benefit from our previous texts on this topic: 

• How to create SEO friendly content yourself? 
• How to create content for a website? 
• How do I update my website content to improve SEO? 

Otherwise, as I said before, hiring a copywriter to create as much copy as you need may be a good option. 

Just don't forget to put money on a person verified and recognized by previous customers. 

2. Being an expert in the field 

Unique content provides more than purely SEO aspects. 

The recognition that can be enjoyed in the industry is also important. 

Those who (for example, in company blogs) create wide and informative content win in the eyes of their audience. 

Users willingly return to such sites and recommend them to their friends, who, after all, may become your customers in the future. 

3. A great opportunity to share content on the Internet 

Continuing the thought with which I completed the previous paragraph, it is worth expanding the topic of content sharing on the Internet. 

The basis of Facebook is the community, or rather its activity. This applies not only to uploading photos and some of your thoughts to the board, but also sharing with other users, for example, links to various sites. 

If your content is useful (exhaustively describes a given topic), then it is much more likely that such text will "scatter" across various Facebook groups and message boards of individual users. 

Share buttons, which, after all, have been on many sites for several years, also serve this purpose. 

4. Paid Advertising Alternative 

Paid advertising (in the CPC billing model where we have pay per click) is good first of all at the start of a business when you want to get valuable traffic quickly. In the future, its role usually decreases.

The situation is different with positioning, which at first has almost no effect, but the longer it lasts (and is carried out effectively), the stronger the snowball effect can become. 

Although positioning usually comes down to acquiring valuable links from other sites, the role of unique content should not be overlooked. 

For a site to be considered interesting for Google algorithms, it should have as much of this content as possible. The more relevant words ("scattered" between different pages, blog posts, etc.) included in a given domain, the better. 

Remember that if your company blog contains useful content, there is a chance that other bloggers (or any other sites) will spontaneously link to your site. This supports the link building process, which is, after all, essential in the context of SEO. 

What gives unique content? - summary 

Is it worth it to stand out with unique texts on your own website? 

Of course, yes! 

This provides a number of advantages. The most important of them are related to SEO aspects, but they also strengthen the creator's position in the respective industry. 

These are advantages that should never be underestimated.