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WOW website

YourWater brand website development

In preparation for the project, we developed a website concept aimed at encouraging users to interact with the brand and the website, making it interesting and useful, while emphasizing the brand's social responsibility.

Customer

YourWater

Sphere

FMCG, Marketing

Services

WEB development

Client site

http://yourwater.by/

Client's task

Our client, the largest water producer in the Republic of Belarus, planned to launch a new water brand targeted at an audience under 35 years old. After considering several contractors, the client chose our company because we offered the best combination of creativity, quality, and price.

Concept

We have developed three scenarios for user interaction with the website:

Scrolling down the website. We decided that a standard per-screen landing page would be enough to present the product in all its glory. Additionally, we hid surprises for users throughout the website.
Finding your individual water balance. Users can find out their individual water balance by answering a few simple questions about their lifestyle. The result can be shared on social networks, which is a good PR move.
Collecting user votes. We aim to collect user votes in support of environmental initiatives, such as the fight against plastic pollution and poor-quality tap water

Features of developing a water brand website

The entire website is built using the Vue.js JavaScript framework.

This decision was made early on, based on the project's features and intended design. We understood that the website would include many animations and a non-standard page structure.

We successfully developed a website for the new brand that is truly interactive and remarkable in terms of element animations.

Behind every small element is a significant team effort. From the "portal" in the catalog and the statistics of those who voted for environmental initiatives to the formula for calculating water balance based on user responses, the ability to upload and send a label with a bottle design, and various animations (GIF, JS, CSS)—we approached each stage of work meticulously. As a result, from a development perspective, the website is beautiful.

Below, we will describe what happened during the design stage.

Website design for the water brand YourWater

When we began designing the website for the YourWater brand in October 2019, we anticipated that 2020 would be the year of cyberpunk, artificial intelligence, and technology in design. Even before the release of the new Galaxy, we selected a style featuring gray, convex geometric shapes, and interactive objects and buttons.

Through a futuristic, gray, and cold design, we aimed to convey the technology and digitalization of the modern world. At the same time, we wanted to emphasize the naturalness of water, which nourishes us and the entire world with energy.

By combining these two contrasting images, we successfully conveyed the idea that we are the cause of everything that happens and will happen. Each of us is like a single drop, but together, we form a neural network, an ocean of emotions, thoughts, actions, and their consequences — what we call life

Color palette and typography

#063572

#000000

#AEDEFD

#ffffff

Website development for a brand of bottled water: project results

As a result, we have produced a wonderful website with its own unique style, ideas, and meanings, revealed through text, interactive elements, and web scenarios. We consider this one of our best works in terms of online product presentation, packaging, and audience messaging.

Service prices

service

price

WOW landing page

from 2 200 $

WOW business card website

from 3 200 $

Landing page design

from 299 $

Web design

from 550 $

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