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We have developed a website for the new Yourwater water brand, focused on an audience up to 35 years. The main goal is to create an interactive resource that involves users, emphasizes the environmental responsibility of the brand and stands out among competitors.
We have developed three key scenarios user involvement:
1️⃣ Classic landing with spectacular scrolling, where each screen reveals the advantages of the product and its concept.for the implementation of complex animation effects and interactive elements, the site is completely written on vue.js .
💡 What we implemented:
✔ js animations, CSS-animations for smooth transitions and Wow effect.
✔ Gamification - Water Balance test with dynamic calculation.
✔ Statistics in real time - display of the number of votes for environmental initiatives.
✔ personalized elements - the ability to load and customization of label labels .
when creating a site design in October 2019, we took into account future trends: Cyberpank, artificial intelligence and technology . We have chosen futuristic style - voluminous geometric shapes, minimalistic buttons and interactive elements that create the effect of depth.
We sought to convey the balance between technicism and natural purity . Gray and cold shades symbolize the digital era and digitalization, and water - natural energy, which nourishes all living things.
Combining these two opposite images, we showed a key idea: each of us is a drop, but together we are an ocean of emotions, thoughts and actions that form the future .
Color palette and typography
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