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WOW site

YourWater brand website

In preparation for the project, we developed a website concept, the purpose of which was to encourage users to interact with the brand and the site, make it interesting and useful, and emphasize the social responsibility of the brand. What happened - read below, in the description of the case :)

Customer

YourWater

Sphere

FMCG, Marketing

Services

WEB development

Client site

http://yourwater.by/

Client's task

Our client is the largest water producer in the Republic of Belarus. The company planned to launch a new water brand targeted at an audience under 35 years old. Having considered several contractors, in the end the choice fell on our company, since we managed to make the best offer in terms of the ratio of creativity, quality and price.

Concept

We have developed three scenarios for user interaction with the website.

The first scenario is when scrolling down the site. We decided that a standard per-screen landing would be enough to present the product in all its glory, plus we hid surprises for users :)
The second scenario is the opportunity to find out your individual water balance by answering a few simple questions about way of life. The result can be shared on social networks, which is a good PR move.
The third scenario is to collect user votes in support of environmental initiatives - the fight against plastic and poor-quality tap water.

Features of developing a water brand site

The entire site is written entirely on the JS framework - Vue.js.

This decision was made immediately, based on the features of the project and the intended design. We immediately understood that the site would have a lot of animations and a non-standard page structure.

We coped with the task and developed a website of a new brand that is truly interactive and amazing in terms of animation of the elements.

Behind every little element is a huge team effort. "Portal" in the catalog, counting the statistics of those who voted for environmental initiatives, the formula for calculating the water balance in the body based on the answers, the ability to upload and send a label with a bottle design, gif-animation, js-animation, css-animation - for each stage of work we treated it as meticulously as possible and, as a result, from the point of view of development, the site is beautiful. Below we will tell you what happened at the design stage :)

Website design for the water brand YourWater

When we started designing the website for the water brand in October 2019, we already knew that 2020 would be the year of cyberpunk, artificial intelligence and technology in design. Even before the release of the new Galaxy, we chose the style of gray convex geometric shapes, objects and buttons for interaction.

Through a futuristic, gray and cold design, we tried to convey the technology and digitalization of the modern world on the one hand, and emphasize naturalness and the naturalness of the water from which everything around consists, which nourishes us and the whole world with energy.

Combining these two diametrically opposite images in one - we were able to convey the idea - we are the cause of everything that happens and will happen, we - one drop, but all together - we are a whole neural network that makes up a whole ocean of emotions, thoughts, actions and their consequences. All that we call life.

Color palette and typography

#063572

#000000

#AEDEFD

#ffffff

Results of the project to develop a website for a brand of bottled water

As a result, we have produced a wonderful website, with its own unique style, idea and meanings, revealed through text, interactive elements and web scenarios brand website. We consider this one of the best works in terms of product presentation online, its packaging and the formation of a message for the audience.

Service prices

service

price

WOW landing page

from 2 200 $

WOW business card site

from 3 200 $

Landing page design

from 299 $

Site design

from 550 $

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