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Wow-site

Water brand website Yourwater

We have developed a website for the new Yourwater water brand, focused on an audience up to 35 years. The main goal is to create an interactive resource that involves users, emphasizes the environmental responsibility of the brand and stands out among competitors.

Customer
Jurvater
Sphere
FMCG, Marketing
Services
WEB development
Client site
http://yourwater.by/
Year
2020
Creating a site for a water brand - photo №1

The task of the client is

🔹 yourwater - the largest manufacturer bottlenuted water in Belarus.
🔹 Sphere - FMCG, marketing.
🔹 The task is to create unique website , which not only presents the product, but also enhances the brand connection with the audience through interactive elements and social initiatives.

Concept

We have developed three key scenarios user involvement:

1️⃣ Classic landing with spectacular scrolling, where each screen reveals the advantages of the product and its concept.
2️⃣ Test on the water balance is an interactive tool that helps users determine their water consumption rate. The result can be shared in social networks , which enhances involvement of the audience .
3️⃣ Support for environmental initiatives - users vote for projects aimed at combating plastic and improving the quality of tap water.

Creating a site for a water brand - photo №2

Features of developing a water brand site

for the implementation of complex animation effects and interactive elements, the site is completely written on vue.js .

💡 What we implemented:
js animations, CSS-animations for smooth transitions and Wow effect.
Gamification - Water Balance test with dynamic calculation.
Statistics in real time - display of the number of votes for environmental initiatives.
personalized elements - the ability to load and customization of label labels .

Creating a site for a water brand - photo №3 Creating a site for a water brand - photo №4
Water brand website Yourwater - photo №5

Site for the water brand YouRwater

when creating a site design in October 2019, we took into account future trends: Cyberpank, artificial intelligence and technology . We have chosen futuristic style - voluminous geometric shapes, minimalistic buttons and interactive elements that create the effect of depth.

We sought to convey the balance between technicism and natural purity . Gray and cold shades symbolize the digital era and digitalization, and water - natural energy, which nourishes all living things.

Combining these two opposite images, we showed a key idea: each of us is a drop, but together we are an ocean of emotions, thoughts and actions that form the future .

Water brand website Yourwater - photo №6

Color palette and typography

#063572
#000000
#AEDEFD
#ffffff
Water brand website Yourwater - photo №7

The results of the project to develop a site for a brand of bottlenuted water

🔹 Unique style and Wow effect -the site will not just present the product, but creates emotional communication with users.
🔹 Interactive scenarios of interaction - test, customization of labels, voting for environmental initiatives.
🔹 Modern technologies - the site works on vue.js , providing fast loading and smooth animations.
🔹 Ecological mission - Users become participants in an important social project.

Service prices

service
price
WOW landing page
from 2 200 $
WOW business card website
from 3 200 $
Landing page design
from 299 $
Web design
from 550 $
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