AI assistant to optimize the order processing process
During the checkout process, AI makes suggestions: "This option is cheaper but takes longer", or "This address is better for fast delivery". This reduces the number of errors and abandoned carts. The system analyses the context of the order, integrates with the API of delivery services and provides personalised recommendations in real time, helping customers make the best choice and complete the purchase successfully.
The moment of placing an order is a critical stage in the sales funnel. According to statistics, 75% of customers leave the basket without completing the purchase. The main reasons are: the complexity of the choice of delivery options (23%), unclear terms and conditions (19%), doubts about the correct choice (17%) and lack of support when questions arise (15%). At the same time, 82% of customers say they would continue their purchase if they received timely advice on the best choice.
Our AI Assistant at Checkout service introduces an intelligent assistant that provides customers with personalised tips and recommendations in real time. The system analyses the context of the order, user data, available delivery and payment options, and then offers the best solutions: "This option is cheaper but takes longer", "This address is better for fast delivery", "You can save on delivery if you add an item worth UAH 200".
The solution is based on a powerful combination of technologies:
- GPT-4 - a state-of-the-art language model that enables natural communication and personalised recommendations
- Delivery API logic - integration with the API of delivery services to obtain up-to-date data on tariffs, terms, and features
How the system works:
- The AI assistant is activated at the checkout stage (shopping cart, choice of delivery, payment)
- The system analyses the parameters of the order, the user's purchase history, and location
- Requests data from APIs of delivery services and payment systems in real time
- Generates personalised recommendations and tips to help you make the best choice
- Responds to user actions, providing additional advice when changing parameters
The assistant does not just show standard prompts, but analyses dozens of factors: the cost of goods, weight, size, delivery address, branch workload, seasonal promotions, discounts, customer status in the loyalty programme - and based on this data, generates really useful recommendations.
The solution is ideal for:
- Online stores with a high cart abandonment rate
- E-commerce platforms with a variety of delivery and payment options
- Shops with complex products that require additional consulting
- Businesses that work with different regions and have complex logistics
- Companies seeking to increase the average check and conversion rate
Key benefits of using an AI assistant at checkout
Implementing an AI assistant at the checkout stage provides significant benefits for both businesses and customers:
Reducing the number of abandoned carts. According to our customers, implementing an AI assistant reduces cart abandonment rates by 30-45%. This has a direct impact on conversion and increases sales without additional traffic acquisition costs.
Optimisation of delivery costs. The system helps customers choose the most optimal delivery option, which reduces the frequency of order cancellations due to high costs or long delivery times. For businesses, this means a 20-25% reduction in the number of cancelled orders.
Increase in the average check. Intelligent tips about the possibility of getting free delivery when reaching a certain order amount or special offers increase the average check by 15-20%.
Reduce the number of customer support calls. By providing comprehensive answers to common customer questions during the checkout process, the system reduces the workload of the support team by 25-35%, allowing them to focus on more complex issues.
Improved customer experience. Personalised recommendations create a sense of individual approach, which increases customer loyalty. According to our data, the number of repeat purchases increases by 22-30% after the introduction of an AI assistant.
Collecting valuable data. The system analyses user behaviour, their preferences and the difficulties they face when placing an order. This data allows us to continuously improve the shopping experience and make it more intuitive.
Adaptation to changes. The AI assistant automatically takes into account seasonal changes in delivery rates, promotional offers, product updates, and other dynamic factors, always providing up-to-date recommendations without the need for manual configuration.
Why choose digiants.agency to implement an AI assistant
The digiants.agency team has deep expertise in developing AI solutions for e-commerce and sales process optimisation. Our approach to implementing an AI assistant has the following advantages:
Comprehensive integration with logistics systems. We provide full integration with the API of all popular delivery services in Ukraine (Nova Poshta, Ukrposhta, Meest, Justin, etc.), as well as international carriers, which allows you to receive accurate data on the cost, timing and features of delivery in real time.
Adaptation to the specifics of your business. We customise the AI assistant to suit your products, target audience, and business processes. The system takes into account seasonality, specifics of different product categories, regional peculiarities, and your business goals.
Multilingualism and cultural adaptation. Our AI assistant is fully adapted to the Ukrainian market and can communicate in Ukrainian, English, and other languages, taking into account cultural peculiarities and local context.
Seamless integration with your platform. We provide easy implementation of an AI assistant into any e-commerce platform (Shopify, WooCommerce, OpenCart, Magento, custom solutions) without the need for significant rebuilding of your website.
Continuous improvement based on real data. We don't just implement a solution, we provide ongoing training and improvement based on real-world interactions with your customers, allowing the system to become more and more effective over time.
Proven effectiveness. Our clients record a 25-40% increase in conversion rates and a 30-45% decrease in abandoned carts within the first 1-2 months after implementing an AI assistant. The average project payback period is 2-3 months.
Ready to increase conversion rates and improve your customers' checkout experience? Contact us for a demonstration of the AI assistant's capabilities on the example of your online store. We offer a 14-day test implementation of the system without any obligations so that you can evaluate its effectiveness in your own business.
