Automated UX/UI website audit using AI
The function automatically analyses the UX/UI of a website: it looks for underdeveloped elements, complex interaction scenarios, and the absence of calls to action. The system collects data on user behaviour, identifies problem areas, and generates a detailed report with specific recommendations prioritised by their impact on conversion. Objective analysis based on real data instead of subjective assessments.
An inconvenient interface and difficult user experience are the main reasons for low website conversion. According to research, 88% of users do not return to a website after a negative interaction experience, and 70% of online businesses fail due to usability issues. At the same time, website owners are often unaware of the existing problems because they get used to their own interface and do not see it through the eyes of users.
Our UX/UI audit service implements an automated system for analysing the user experience and interface of your website, which identifies problem areas, complex interaction scenarios, and missed conversion opportunities. Unlike a subjective expert assessment, an automated audit is based on real user behaviour data and scientifically proven UX/UI design principles.
Technologically, the solution is based on advanced tools:
- Hotjar - a platform for analysing user behaviour through heatmaps, session recording and navigation path analytics
- UXtweak AI - an intelligent system for automatically detecting usability issues based on behavioural patterns
How our system works:
- Installing analytical scripts on your website to collect data on user behaviour
- Automatic data analysis using AI algorithms to identify problem areas
- Comparison with industry benchmarks and successful cases
- Generate a detailed report with specific recommendations
- Visualisation of problem areas with prioritisation by conversion impact
The system detects the following types of problems:
- Inaccessible or difficult to find interface elements
- Suboptimal ordering or registration scenarios
- Absence or ineffective placement of calls to action (CTA)
- Illogical navigation structure and information architecture
- The interface does not meet accessibility standards
- Problems with adaptability for different devices
- Slow loading of critical elements
- Insufficient visual focus on key conversion elements
The service is ideal for:
- Online stores with multi-step checkout processes
- Service companies with complex application forms
- Information portals with an extensive content structure
- Startups that want to optimise their product in the early stages
- Established websites that need to modernise and increase conversion
Key benefits of automated UX/UI audit
Implementing an automated audit provides your business with a number of strategic advantages:
Objective data instead of subjective opinions. The solution is based on the real behaviour of thousands of users, not on the personal opinions of a few experts. This allows us to identify non-obvious problems that often go unnoticed in traditional audits. According to our statistics, automated audits reveal 40-60% more problem areas compared to manual analysis.
Prioritisation of changes by their impact on conversion. The system does not just list all the problems, but ranks them by their potential impact on key business metrics. This allows you to focus on changes that will bring maximum results with minimal investment. For example, optimising one problematic element of an order form can increase conversion by 15-25%.
Saving time and resources. Automated audits take 3-5 days compared to 2-3 weeks for manual expert analysis. This allows you to implement changes faster and get results. In addition, the cost of an automated audit is 40-60% lower than the traditional approach.
Continuous monitoring and adaptation. Unlike a one-time expert audit, an automated system can operate continuously, tracking changes in user behaviour and evaluating the effectiveness of the improvements made. This ensures continuous optimisation and adaptation to market changes.
Segmented analysis. The system analyses the behaviour of different segments of users: new and repeat visitors, customers from different traffic sources, users of different devices. This allows you to create a personalised experience for each group and maximise conversions in each segment.
Specific recommendations with examples. The report contains not only a list of problems, but also specific recommendations on how to solve them with visual examples of successful implementations. This greatly facilitates the work of designers and developers when implementing changes.
According to our clients, implementing recommendations after an automated UX/UI audit can increase conversion rates by 30-120% and reduce bounce rates by 15-40% within the first 30 days after making changes.
Why choose digiants.agency for UX/UI audit
The digiants.agency team combines technological expertise in AI analytics with a deep understanding of UX/UI design principles. Our approach to automated auditing is distinguished by the following advantages:
Industry specialisation. We customise the analysis algorithms to the specifics of your industry, using relevant benchmarks and best practices in your segment. The system compares your website not with abstract standards, but with successful competitors and market leaders in your niche.
A combination of automation and expertise. We don't rely solely on algorithms. Each automated report is additionally reviewed by our UX experts, who supplement it with strategic recommendations and contextual analysis. This ensures an optimal balance between objective data and professional experience.
Testing with real users. After the automated analysis, we conduct spot testing of critical scenarios with real users who correspond to your target audience. This allows us to validate the identified problems and check the effectiveness of the proposed solutions before implementing them.
Practical implementation. We don't just provide a report - we support the process of implementing changes by advising your designers and developers. If you wish, we can take over the implementation of the recommendations, ensuring maximum quality and efficiency.
Measurable results. We implement a system for tracking key metrics before and after changes, which allows us to clearly measure the ROI of each improvement. Our approach is based on the principle of "measure, change, measure again", which ensures continuous data-driven optimisation.
Proven effectiveness. Our clients record an average conversion rate increase of 45-80% and an average check increase of 15-35% after implementing recommendations based on our audit. The average project payback period is 1-3 months.
Ready to improve the efficiency of your website and increase conversions? Contact us for an express audit that will allow you to assess the optimisation potential of your website. We offer a free initial analysis, which includes evaluating 5 key pages of your website and identifying the 3 most critical issues affecting conversion.
